Question 1

A code of ethics is a formal statement of ethical principles and

Accepted Answer

A) legal restrictions. 
B) rules of conduct. 
C) cultural values. 
D) core values. 
E) moral laws. 
A) legal restrictions. 
B) rules of conduct. 
C) cultural values. 
D) core values. 
E) moral laws.

Question 2

Identify and describe the two types of personal moral philosophy.

Accepted Answer

Ultimately, ethical choices are based on

Question 3

A code of ethics is a formal statement of rules of conduct and

Accepted Answer

A) legal restrictions. 
B) moral laws. 
C) ethical principles. 
D) core values. 
E) cultural values. 
A) legal restrictions. 
B) moral laws. 
C) ethical principles. 
D) core values. 
E) cultural values.

Question 4

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal. In short, cause marketing may be a valued _______________ for brands and companies, all other things being equal.

Accepted Answer

A) sales approach 
B) societal marketing trend 
C) public relations exercise 
D) transactional marketing practice 
E) point of difference 
A) sales approach 
B) societal marketing trend 
C) public relations exercise 
D) transactional marketing practice 
E) point of difference

Question 5

Economic espionage is most likely to occur in which type of industries?

Accepted Answer

A) fashion 
B) entertainment 
C) high-technology 
D) consumer packaged goods 
E) beverage 
A) fashion 
B) entertainment 
C) high-technology 
D) consumer packaged goods 
E) beverage

Question 6

A rival of a branded food product manufacturer was known to have asked a supplier of the food product manufacturer for certain ingredients, using secret codes, known only to the manufacturer and the supplier. The rival had picked the codes out of the manufacturer's refuse. This is an example of

Accepted Answer

A) corporate intelligence. 
B) economic espionage. 
C) clandestine trade secrets. 
D) industrial sleuthing. 
E) competitive surveillance. 
A) corporate intelligence. 
B) economic espionage. 
C) clandestine trade secrets. 
D) industrial sleuthing. 
E) competitive surveillance.

Question 7

The duty of a firm to maximize profits for its owners or stockholders is referred to as

Accepted Answer

A) social responsibility. 
B) value consciousness. 
C) benefit marketing. 
D) profit responsibility. 
E) stakeholder responsibility. 
A) social responsibility. 
B) value consciousness. 
C) benefit marketing. 
D) profit responsibility. 
E) stakeholder responsibility.

Question 8

Which of the following statements about consumer ethics is most accurate?

Accepted Answer

A) Consumer complaints about online auction fraud outnumber all reports of online crime. 
B) The cost to marketers of unethical consumer behavior is negligible in terms of lost sales. 
C) The potential cost to marketers of unethical consumer behavior is dramatically reduced by investing in loss prevention training. 
D) Retailers lose about $1 million a day from shoplifting. 
E) At some point, every person shoplifts or participates in an unethical exchange; to retailers, it is simply the cost of doing business. 
A) Consumer complaints about online auction fraud outnumber all reports of online crime. 
B) The cost to marketers of unethical consumer behavior is negligible in terms of lost sales. 
C) The potential cost to marketers of unethical consumer behavior is dramatically reduced by investing in loss prevention training. 
D) Retailers lose about $1 million a day from shoplifting. 
E) At some point, every person shoplifts or participates in an unethical exchange; to retailers, it is simply the cost of doing business.

Question 9

Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of

Accepted Answer

A) cause marketing. 
B) moral idealism. 
C) social responsibility. 
D) utilitarianism. 
E) green marketing. 
A) cause marketing. 
B) moral idealism. 
C) social responsibility. 
D) utilitarianism. 
E) green marketing.

Question 10

A home repair referral network profiles home service companies for homeowners looking for a contractor or handyman. To ensure that recommended companies are reliable, the network checks the business licenses, insurance coverages, Better Business Bureau records, and three trade references. The recommended home service company also has to agree to __________, which includes maintaining professionalism and guaranteeing the quality of its work.

Accepted Answer

A) a statement of cultural values 
B) a statement of values and beliefs 
C) an industry endorsement 
D) a code of ethics 
E) a contract due diligence 
A) a statement of cultural values 
B) a statement of values and beliefs 
C) an industry endorsement 
D) a code of ethics 
E) a contract due diligence

Question 11

Toyota employs all of the following principles and practices as part of "The Toyota Way" except

Accepted Answer

A) continuously improve business processes and products. 
B) empower individuals and teams. 
C) respect people. 
D) build trust. 
E) provide personalized and customized products. 
A) continuously improve business processes and products. 
B) empower individuals and teams. 
C) respect people. 
D) build trust. 
E) provide personalized and customized products.

Question 12

Practices such as misredeeming coupons, making fraudulent returns of merchandise, filing warranty claims after the claim period, and so on are

Accepted Answer

A) acceptable provided the merchant providing the service has not violated the Consumer Bill of Rights. 
B) acceptable provided the salesperson doesn't mind. 
C) occasionally permitted when two different firms are competing for a customer's business and both are using equally less than ethical practices. 
D) not acceptable because consumers also have an obligation to act ethically and responsibly. 
E) not acceptable unless the participants are nonprofit organizations or charities. 
A) acceptable provided the merchant providing the service has not violated the Consumer Bill of Rights. 
B) acceptable provided the salesperson doesn't mind. 
C) occasionally permitted when two different firms are competing for a customer's business and both are using equally less than ethical practices. 
D) not acceptable because consumers also have an obligation to act ethically and responsibly. 
E) not acceptable unless the participants are nonprofit organizations or charities.

Question 13

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. This is an example of

Accepted Answer

A) demarketing. 
B) triple-top line marketing. 
C) preemptive compliance. 
D) green marketing. 
E) cause marketing. 
A) demarketing. 
B) triple-top line marketing. 
C) preemptive compliance. 
D) green marketing. 
E) cause marketing.

Question 14

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

Accepted Answer

A) social norms. 
B) cultural values. 
C) ethics. 
D) societal philosophy. 
E) religion. 
A) social norms. 
B) cultural values. 
C) ethics. 
D) societal philosophy. 
E) religion.

Question 15

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy. MasterCard gives a modest percentage of charges from its credit card charges to the institutions. What is this called and how does it affect cardholders' behavior?

Accepted Answer

This practice is called cause marketing,

Question 16

In a recent survey, consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that __________ should.

Accepted Answer

A) the federal government 
B) businesses 
C) individuals 
D) environmental groups 
E) state governments 
A) the federal government 
B) businesses 
C) individuals 
D) environmental groups 
E) state governments

Question 17

Which of the following is a major reason for the violation of ethics codes?

Accepted Answer

A) government regulation 
B) family influence 
C) lack of religious beliefs 
D) fear of disciplinary action 
E) perceived behavior of top management 
A) government regulation 
B) family influence 
C) lack of religious beliefs 
D) fear of disciplinary action 
E) perceived behavior of top management

Question 18

Which of the following statements describes one of the major reasons codes of ethics are violated?

Accepted Answer

A) Most companies do not have a formal code of ethics. 
B) Most companies overlook infractions if the action is unethical but legal. 
C) Many codes of ethics lack specificity. 
D) There is often a discrepancy between the written code of ethics of a firm and the personal and moral beliefs of individual employees. 
E) There are very few violations in firms with written codes of ethics. 
A) Most companies do not have a formal code of ethics. 
B) Most companies overlook infractions if the action is unethical but legal. 
C) Many codes of ethics lack specificity. 
D) There is often a discrepancy between the written code of ethics of a firm and the personal and moral beliefs of individual employees. 
E) There are very few violations in firms with written codes of ethics.

Question 19

All of the following are addressed by an organization's code of ethics except

Accepted Answer

A) the dress, sayings, and manner of work of employees. 
B) contributions to political parties and government officials. 
C) customer and supplier relationships. 
D) accurate recordkeeping. 
E) conflicts of interest. 
A) the dress, sayings, and manner of work of employees. 
B) contributions to political parties and government officials. 
C) customer and supplier relationships. 
D) accurate recordkeeping. 
E) conflicts of interest.

Question 20

Factors influencing personal moral philosophy and ethical behavior include __________, business culture and industry practices, and corporate culture and expectations.

Accepted Answer

A) religious beliefs and practices 
B) societal culture and norms 
C) national and regional legislation 
D) universal core values 
E) the universal concept of good versus evil 
A) religious beliefs and practices 
B) societal culture and norms 
C) national and regional legislation 
D) universal core values 
E) the universal concept of good versus evil

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

A code of ethics is a formal statement of ethical principles and

Identify and describe the two types of personal moral philosophy.

A code of ethics is a formal statement of rules of conduct and

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal. In short, cause marketing may be a valued _______________ for brands and companies, all other things being equal.

Economic espionage is most likely to occur in which type of industries?

A rival of a branded food product manufacturer was known to have asked a supplier of the food product manufacturer for certain ingredients, using secret codes, known only to the manufacturer and the supplier. The rival had picked the codes out of the manufacturer's refuse. This is an example of

The duty of a firm to maximize profits for its owners or stockholders is referred to as

Which of the following statements about consumer ethics is most accurate?

Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of

Toyota employs all of the following principles and practices as part of "The Toyota Way" except

Practices such as misredeeming coupons, making fraudulent returns of merchandise, filing warranty claims after the claim period, and so on are

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. This is an example of

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

In a recent survey, consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that __________ should.

Which of the following is a major reason for the violation of ethics codes?

Which of the following statements describes one of the major reasons codes of ethics are violated?

All of the following are addressed by an organization's code of ethics except

Factors influencing personal moral philosophy and ethical behavior include __________, business culture and industry practices, and corporate culture and expectations.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

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