Exam 4: Ethical and Social Responsibility for Sustainable Marketing

In the private purchase of a used or "pre-owned" car, __________ places the burden on the buyer to make sure the car is worth the purchase price, so it is advisable to take the car first to a mechanic. This is because once the transaction is complete the buyer will not receive a warranty or return option from the seller.

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Moral idealism refers to a personal moral philosophy that

Society's values and standards that are enforceable in the courts are referred to as

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as

Greenwashing refers to

Although research shows consumers are sensitive to ecological issues, they may not be willing to purchase a given product or service solely on the basis of its environmental claims. They may (1) be unwilling to sacrifice convenience, and pay higher prices to protect the environment, and (2)

Ethical exchanges between sellers and buyers should result in

What is the difference between standard charitable contributions and cause marketing?

In most countries, copyrights, trademarks, and patents are viewed as intellectual property, and unauthorized use, reproduction, or distribution of intellectual property is illegal. In a few countries, however, copying enjoys a long tradition, does not carry a stigma, and is legal. For example, copying a masterpiece may be historically considered an art form in its own right. The difference between these two groups of countries shows that __________ affect(s) the view of ethical behavior held in each country.

All of the following statements about a person's moral philosophy are true except

At 3M, the "Pollution Prevention Pays" (3P) program has generated over 11,000 3P projects that eliminated more than 4 billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Two former sales representatives of a biotech company alleged the company strongly encouraged its sales force to search confidential medical records in dermatologist's offices in an attempt to find names of patients that would benefit from the use of one of the company's drugs to treat a skin disorder. After reporting this practice to the president of the company, one of the reps was fired and the other resigned after receiving a poor performance review. Both these two people sued the company, claiming they did not go along with the scheme because they objected to it as being unethical. These two sales representatives are

All of the following are reasons for the state of perceived ethical business conduct except

The 3M Co. voluntarily stopped the production of a chemical used as an ingredient in its Scotchgard fabric protector because minute amounts were found in the tissues of both animals and humans and the company feared there could be health effects at high levels. The moral philosophy that guided 3M in making this decision was

Which one of the following statements most accurately distinguishes between laws and ethics?

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Two prominent personal moral philosophies that have direct bearing on marketing practice are

Nestlé's marketing of Good Start infant formula, sold by Nestlé's Carnation Co., promoted the product as hypoallergenic. However, some severely milk-allergic infants experienced serious side effects after using Good Start, including convulsive vomiting. A Nestlé vice president defended the claim and product, saying, "I don't understand why our product should work in 100 percent of cases. If we wanted to say it was foolproof, we would have called it allergy-free. We call it hypo-, or less, allergenic." Nestlé's actions exemplify which of the following philosophies?