Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Laws refer to

Define green marketing and provide an example.

A social audit refers to

When Toysmart.com filed for bankruptcy in June 2000, it listed its customer database as one of its assets even though it had assured its customers it would never disclose their information to any third party. People who had purchased products from Toysmart and were a part of its database were upset when they learned their private information was being treated as property that was for sale. These customers believed that according to the Consumer Bill of Rights, they should know how their private information would be used. In other words, Toysmart's former customers had a right to

The personal moral philosophy of utilitarianism underlies the economic tenets of

Dell Inc. learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers. The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted. Dell was most likely concerned with consumers' right to

When American Express pioneered cause marketing, it raised $1.7 million to renovate a national icon, increased usage among cardholders, and

During its Drive to End Hunger campaign to help fight hunger among nearly 9 million older Americans, Quaker State donated 25 cents per five-quart bottle sold of specially marked oil products to the AARP Foundation that works on this issue. This is an example of

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Culture refers to

American Express Co. pioneered cause marketing when it sponsored the renovation of

Bribery is most likely to occur when

An Internet consulting company that develops complex marketing strategies for its customers has a manner of dress expressed as "We don't wear ties." This practice helps describe the Internet company's

Triple-bottom line refers to

Investors should understand that when purchasing stock, the principle of __________ is in effect. It is in the best interests of investors to do research on the company, so they will make a wise purchase.

Gap Inc. ended its relationship with 23 foreign production facilities due to code violations. Several closings occurred because of the use of child labor. In response to these events, the Gap created a large team whose purpose is to travel worldwide to ensure compliance with its Code of Vendor Conduct. This is an example of

The owners of Ben & Jerry's Homemade Inc. adhere to the belief that the company should not harm the environment in any way but actually improve it. This is an example of

The Children's Online Privacy Protection Act (1998) is a law designed to protect consumers' right to

Describe the difference between ethics and laws.

Even though his business is very small, the owner of a local restaurant wants to follow the American Marketing Association Statement of Ethics. Every month there is a "company cookout." At the end of the meal, the employee (from owner to members of the cleaning staff) who had the best idea for improving the restaurant is honored and given a $25 gift certificate plus a T-shirt that reads, "Great Minds Think Like Me." This action exhibits which key AMA ethical value?