Question 1

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as

Accepted Answer

A) social responsibility. 
B) stakeholder responsibility. 
C) benefit marketing. 
D) societal responsibility. 
E) profit responsibility. 
A) social responsibility. 
B) stakeholder responsibility. 
C) benefit marketing. 
D) societal responsibility. 
E) profit responsibility.

Question 2

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as

Accepted Answer

A) marketing philanthropy. 
B) marketing allegiance. 
C) relationship marketing. 
D) transactional marketing. 
E) cause marketing. 
A) marketing philanthropy. 
B) marketing allegiance. 
C) relationship marketing. 
D) transactional marketing. 
E) cause marketing.

Question 3

Economic espionage includes such activities as

Accepted Answer

A) two firms hiring the same musician to write their company jingle. 
B) hiring people who worked in an executive capacity at a competitor's firm, especially if they didn't have a non compete clause. 
C) offering to accept all competitors' coupons, making their effectiveness as a promotional tool negligible. 
D) searching through a competitor's trash. 
E) marrying someone who works for a competitor in an executive position. 
A) two firms hiring the same musician to write their company jingle. 
B) hiring people who worked in an executive capacity at a competitor's firm, especially if they didn't have a non compete clause. 
C) offering to accept all competitors' coupons, making their effectiveness as a promotional tool negligible. 
D) searching through a competitor's trash. 
E) marrying someone who works for a competitor in an executive position.

Question 4

There are three concepts of social responsibility, each relating to particular constituencies. Societal responsibility is characterized by

Accepted Answer

A) the triple-bottom line, to achieve sustainable, long-term growth. 
B) a focus on the obligations an organization has to those who can affect achievement of its objectives. 
C) an engagement in open and free competition without deception or fraud. 
D) an unrelenting customer focus. 
E) a focus on seller-oriented outcomes. 
A) the triple-bottom line, to achieve sustainable, long-term growth. 
B) a focus on the obligations an organization has to those who can affect achievement of its objectives. 
C) an engagement in open and free competition without deception or fraud. 
D) an unrelenting customer focus. 
E) a focus on seller-oriented outcomes.

Question 5

Provide concrete examples for the four classifications marketing decisions according to ethical and legal relationships.

Accepted Answer

Answers will vary, but they sh

Question 6

Research on unethical consumer behavior, such as fraudulent automobile insurance claims or unauthorized downloading of music, movies, and software, indicates that these acts are rarely motivated by economic need. What influences these behaviors?

Accepted Answer

These behaviors appear to be influenced

Question 7

A statement that the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard, is referred to as the

Accepted Answer

A) Lanham Act. 
B) Fair Practices Act. 
C) Caveat Emptor Decree. 
D) Consumer Bill of Rights. 
E) Customer Consent Decree. 
A) Lanham Act. 
B) Fair Practices Act. 
C) Caveat Emptor Decree. 
D) Consumer Bill of Rights. 
E) Customer Consent Decree.

Question 8

Making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is referred to as

Accepted Answer

A) greenwashing. 
B) whitewashing. 
C) environmental "spin." 
D) graywashing. 
E) demarketing. 
A) greenwashing. 
B) whitewashing. 
C) environmental "spin." 
D) graywashing. 
E) demarketing.

Question 9

What is the fifth and last step of a social audit?

Accepted Answer

A) evaluation of social responsibility programs and activities undertaken and assessment of future involvement 
B) determination of organizational objectives and priorities for programs and activities it will undertake 
C) specification of the type and amount of resources necessary to achieve social responsibility objectives 
D) recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors 
E) identification of social responsibility causes or programs consistent with the company's mission 
A) evaluation of social responsibility programs and activities undertaken and assessment of future involvement 
B) determination of organizational objectives and priorities for programs and activities it will undertake 
C) specification of the type and amount of resources necessary to achieve social responsibility objectives 
D) recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors 
E) identification of social responsibility causes or programs consistent with the company's mission

Question 10

Avon Products, Inc., focuses on different issues in different countries, including breast cancer, domestic violence, and disaster relief, among many others. For example, when a customer buys Avon's Pink Power Pro Nail Enamel, 100 percent of the profits go to Avon Breast Cancer Crusade. This is an example of

Accepted Answer

A) philanthropic marketing. 
B) corporate altruism. 
C) cause marketing. 
D) the marketing concept. 
E) societal marketing. 
A) philanthropic marketing. 
B) corporate altruism. 
C) cause marketing. 
D) the marketing concept. 
E) societal marketing.

Question 11

The right to safety manifests itself in industry and federal safety standards for most products sold in the United States. The U.S. __________ routinely monitors the safety of 15,000 consumer products.

Accepted Answer

A) Chamber of Commerce 
B) Better Business Bureau 
C) Consumer Product Safety Commission 
D) Department of Commerce 
E) Consumer Protection Agency 
A) Chamber of Commerce 
B) Better Business Bureau 
C) Consumer Product Safety Commission 
D) Department of Commerce 
E) Consumer Protection Agency

Question 12

Business culture affects ethical behavior in competition. Briefly discuss the two most common kinds of unethical competitive behavior. In answering, provide concrete examples for both.

Accepted Answer

The two kinds of unethical behavior that

Question 13

Sustainable development refers to

Accepted Answer

A) placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success. 
B) global economies that are slowly moving from an agrarian-base to an industrial base. 
C) adhering to worldwide standards for environmental quality and green marketing practices. 
D) marketing efforts to produce, promote, and reclaim environmentally sensitive products. 
E) conducting business in a way that protects the natural environment while making economic progress. 
A) placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success. 
B) global economies that are slowly moving from an agrarian-base to an industrial base. 
C) adhering to worldwide standards for environmental quality and green marketing practices. 
D) marketing efforts to produce, promote, and reclaim environmentally sensitive products. 
E) conducting business in a way that protects the natural environment while making economic progress.

Question 14

Levi Strauss & Co. uses eight recycled plastic bottles, which make up at least 20 percent of the content, in fabricating each pair of its Waste < Less jeans. This is an example of

Accepted Answer

A) proactive marketing. 
B) consumerism. 
C) an ecological code of ethics. 
D) green marketing. 
E) cause marketing. 
A) proactive marketing. 
B) consumerism. 
C) an ecological code of ethics. 
D) green marketing. 
E) cause marketing.

Question 15

Which of the following statements about social responsibility is most accurate?

Accepted Answer

A) The three concepts of social responsibility are economic responsibility, internal social responsibility, and external social responsibility. 
B) Organizations are part of a larger society and are accountable to that society for their actions. 
C) Societal responsibility focuses on the obligations an organization has to its customers, employees, suppliers, and distributors. 
D) The duty of an organization is most easily understood at the societal responsibility level. 
E) Social responsibility cannot be taught; it is an innate outgrowth of a person's moral and ethical belief system. 
A) The three concepts of social responsibility are economic responsibility, internal social responsibility, and external social responsibility. 
B) Organizations are part of a larger society and are accountable to that society for their actions. 
C) Societal responsibility focuses on the obligations an organization has to its customers, employees, suppliers, and distributors. 
D) The duty of an organization is most easily understood at the societal responsibility level. 
E) Social responsibility cannot be taught; it is an innate outgrowth of a person's moral and ethical belief system.

Question 16

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s, is referred to as

Accepted Answer

A) ad nauseum. 
B) mea culpa. 
C) quid pro quo. 
D) ćest la vie. 
E) caveat emptor. 
A) ad nauseum. 
B) mea culpa. 
C) quid pro quo. 
D) ćest la vie. 
E) caveat emptor.

Question 17

Describe each of the three factors included in the framework for understanding ethical behavior that influence one's personal moral philosophy and ethical behavior.

Accepted Answer

The three major factors affecting busine

Question 18

Stakeholder responsibility refers to

Accepted Answer

A) the view that an organization has an obligation to those who can affect the achievement of its objectives. 
B) the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
C) the duty of a firm to maximize profits for its owners or stockholders. 
D) the concept that no expansion or additional research and development will occur until a company is making a profit. 
E) the idea that organizations are part of a larger society and are accountable to that society for their actions. 
A) the view that an organization has an obligation to those who can affect the achievement of its objectives. 
B) the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
C) the duty of a firm to maximize profits for its owners or stockholders. 
D) the concept that no expansion or additional research and development will occur until a company is making a profit. 
E) the idea that organizations are part of a larger society and are accountable to that society for their actions.

Question 19

Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate their social responsibility efforts by means of

Accepted Answer

A) a social audit. 
B) a financial audit. 
C) an action plan. 
D) a tactical plan. 
E) a research plan. 
A) a social audit. 
B) a financial audit. 
C) an action plan. 
D) a tactical plan. 
E) a research plan.

Question 20

Describe the three major concepts of social responsibility.

Accepted Answer

The three concepts of social responsibil

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as

Economic espionage includes such activities as

There are three concepts of social responsibility, each relating to particular constituencies. Societal responsibility is characterized by

Provide concrete examples for the four classifications marketing decisions according to ethical and legal relationships.

Research on unethical consumer behavior, such as fraudulent automobile insurance claims or unauthorized downloading of music, movies, and software, indicates that these acts are rarely motivated by economic need. What influences these behaviors?

A statement that the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard, is referred to as the

Making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is referred to as

What is the fifth and last step of a social audit?

The right to safety manifests itself in industry and federal safety standards for most products sold in the United States. The U.S. __________ routinely monitors the safety of 15,000 consumer products.

Business culture affects ethical behavior in competition. Briefly discuss the two most common kinds of unethical competitive behavior. In answering, provide concrete examples for both.

Sustainable development refers to

Levi Strauss & Co. uses eight recycled plastic bottles, which make up at least 20 percent of the content, in fabricating each pair of its Waste < Less jeans. This is an example of

Which of the following statements about social responsibility is most accurate?

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s, is referred to as

Describe each of the three factors included in the framework for understanding ethical behavior that influence one's personal moral philosophy and ethical behavior.

Stakeholder responsibility refers to

Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate their social responsibility efforts by means of

Describe the three major concepts of social responsibility.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

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