Exam 15: Managing Marketing Channels and Supply Chains

John Deere manufactures and distributes industrial and farm equipment. This type of equipment is considered to be a specialty product. Which type of market coverage does John Deere most likely use?

Which of the following statements regarding supply chains is most accurate?

Under the Clayton Act, __________ with existing channel members may be illegal.

The risk in a transactional function refers to

Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry only their products and none from their competitors. These manufacturers were trying to force retailers to participate in a practice known as

In marketing, the term __________ is used to describe the number of stores in a geographical area.

Another name for efficient consumer response systems is

Sports Port, a motorcycle and fishing boat retailer located in a small northern Minnesota town, was the world's largest dealer for Crestliner fishing boats. To meet the demand of his many customers, the owner of Sports Port works with a wide variety of channel members, ranging from the manufacturer of the boats to trucking firms, other retailers, and even detailers (firms that clean, polish, and wax boats). Such a diverse channel of distribution often resulted in channel conflict. However, due to his strong consumer following, the owner of Sports Port had the power to resolve disputes between channel members. The owner of Sports Port serves as the __________ in the channel of distribution.

In terms of distribution, when marketing channel members are engaged in financing, grading, and marketing information and research, they are performing the __________ function.

When producers and ultimate consumers deal with each other one-on-one, it is referred to as

A marketing channel relies on __________ to make products available to consumers and industrial users.

Which of the following is an element of total logistics cost?

Convenience refers to the concept that

Reverse logistics refers to

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

Candy bars most likely should be sold using which type of target market coverage?

Dual distribution is considered illegal if

When you order a sweater from an L.L. Bean mail-order catalog, what type of marketing channel are you and the company using?

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as