Exam 15: Managing Marketing Channels and Supply Chains

American Hospital Supply helps its customers (hospitals) manage inventory and streamline order processing for hundreds of medical supplies. The source of American Hospital Supply's power is its

Physically moving a product to customers is an example of a __________ function.

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as

Full-line forcing is a special kind of __________. This practice involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems, (2) manufacturer-sponsored wholesale franchise systems, (3) service-sponsored franchise systems, and (4) __________.

Resale restrictions have been prosecuted under the Sherman Act. Today, however, the courts apply the __________ in such cases and consider whether such restrictions have a "demonstrable economic effect."

Several artists in Charleston, South Carolina, have created an arrangement to sell their paintings. They have set up an art gallery in downtown Charleston so tourists and art lovers can look at their paintings and buy the ones they like. Each artist takes a turn acting as the salesclerk at the gallery. In terms of the marketing channel, the gallery is acting as

A channel member (producer, wholesaler, or retailer) who coordinates, directs, and supports other channel members is referred to as a

When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals, it is referred to as

What is the first step in choosing the right supply chain?

The word cost-effective as it relates to the definition of logistics management implies that

Which of the following statements best describes the difference between a corporate vertical marketing system and an administered vertical marketing system?

A supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell is referred to as

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that

Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment, and in racks in car washes where customers who are waiting for their cars can browse and purchase cards. This is an example of which type of marketing channel strategy?

One consideration in choosing a marketing channel is profitability, which is determined by the margins earned for each channel member and for the channel as a whole. Based on this information, which of the following statements would be most accurate?

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) __________, (2) convenience, (3) variety, and (4) pre- or postsale services.

Exclusive distribution refers to

Logistical function activities include __________ products and services.

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?