Exam 15: Managing Marketing Channels and Supply Chains

Creating product assortments from several sources to serve customers is an example of a __________ function.

IBM has adopted __________ supply chain strategy to better serve its customers.

A fast-food franchisee is required by its franchisor to buy unmarked plastic eating utensils from the franchisor if the franchisee wants to use the cups, napkins, and other paper products with the franchise logo. The franchisee can buy the identical utensils from a local supplier for half the price. This requirement would be an example of

In the context of a supply chain, customer service refers to

When marketing channel members are engaged in assorting, storing, sorting, and transporting products and services, they are performing __________ functions.

An imprecise term for intermediaries that perform a variety of functions, including selling, maintaining inventories, extending credit, and so on, is

Dual distribution can violate the Sherman Act and the Clayton Act if the

What are some specific cost trade-offs that can be made in a logistics system?

A producer might own the intermediary at the next level down in a channel. This practice, called forward integration, is exemplified by Ralph Lauren, which manufactures clothing and also owns apparel shops. This is an example of

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: consistent lead time, complete delivery, and

In the automobile industry, the __________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Which of the following statements regarding supply chains is most accurate?

Vertical conflict is conflict that occurs between

A new company produces paint and other home decorating products. Its goal is to choose the best marketing channel arrangement that would give it the most control. Which marketing channel system should this company choose?

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors __________ designed to deliver products to consumers at the lowest possible cost.

In a supply chain setting, replenishment time refers to lead time for an item, which means the time between the ordering of an item and when it is

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts (being out of inventory), order processing, and return products handling are referred to as

While Maytag appliances have the leading brand name, its sales are third in the industry. One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions they ask during the appliance purchase process. Although Maytag considered using a __________ strategy by directing customers to Maytag appliance stores it owns, the firm decided against it and simply chose to provide the names and addresses of all the retailers (Sears, Home Depot, etc.) that carry Maytag appliances.

Which type of distribution density does Rolls-Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

The objective of information and logistics management in a supply chain is to deliver the appropriate level of customer service while