Question 1

Cross-docking refers to

Accepted Answer

A) the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements. 
B) the practice of storing finished goods in the same trucks from which they will be dispensed and sold to consumers. 
C) using large cargo containers that will be loaded onto trucks and then barges or ships that sail from port to port and then unloaded back onto trucks for final transport and delivery. 
D) a practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products onto trucks for a particular store. 
E) the practice of transporting retail goods from a centralized warehouse to the loading docks of regionally located satellite warehouses. 
A) the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements. 
B) the practice of storing finished goods in the same trucks from which they will be dispensed and sold to consumers. 
C) using large cargo containers that will be loaded onto trucks and then barges or ships that sail from port to port and then unloaded back onto trucks for final transport and delivery. 
D) a practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products onto trucks for a particular store. 
E) the practice of transporting retail goods from a centralized warehouse to the loading docks of regionally located satellite warehouses.

Question 2

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and

Accepted Answer

A) storing. 
B) financing. 
C) transporting. 
D) risk-taking. 
E) merchandising. 
A) storing. 
B) financing. 
C) transporting. 
D) risk-taking. 
E) merchandising.

Question 3

There are three variations of contractual systems: retailer-sponsored cooperatives, franchising, and

Accepted Answer

A) service-oriented voluntary chains. 
B) channel-dominated voluntary chains. 
C) wholesaler-sponsored voluntary chains. 
D) distributorship cooperatives. 
E) reseller franchising. 
A) service-oriented voluntary chains. 
B) channel-dominated voluntary chains. 
C) wholesaler-sponsored voluntary chains. 
D) distributorship cooperatives. 
E) reseller franchising.

Question 4

When only one retailer in a geographical area carries a firm's products, the density of distribution is referred to as

Accepted Answer

A) intensive distribution. 
B) extensive distribution. 
C) selective distribution. 
D) concentrated distribution. 
E) exclusive distribution. 
A) intensive distribution. 
B) extensive distribution. 
C) selective distribution. 
D) concentrated distribution. 
E) exclusive distribution.

Question 5

Agent refers to

Accepted Answer

A) any intermediary with legal authority to act on behalf of the manufacturer. 
B) independent firms or individuals whose principal function is to transport goods. 
C) any intermediary that takes ownership of a manufacturer's goods or services and then finds multiple buyers for them. 
D) a manufacturer's paid representative and acting voice in initial sales transactions. 
E) a manufacturing "matchmaker" that actively seeks out potential consumers and brings them to retailers. 
A) any intermediary with legal authority to act on behalf of the manufacturer. 
B) independent firms or individuals whose principal function is to transport goods. 
C) any intermediary that takes ownership of a manufacturer's goods or services and then finds multiple buyers for them. 
D) a manufacturer's paid representative and acting voice in initial sales transactions. 
E) a manufacturing "matchmaker" that actively seeks out potential consumers and brings them to retailers.

Question 6

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as

Accepted Answer

A) dual distribution. 
B) cooperative distribution. 
C) an integrated channel alliance. 
D) a multichannel venture. 
E) a strategic channel alliance. 
A) dual distribution. 
B) cooperative distribution. 
C) an integrated channel alliance. 
D) a multichannel venture. 
E) a strategic channel alliance.

Question 7

Intensive distribution refers to

Accepted Answer

A) the distribution of products or services in markets where there are currently no other competitors. 
B) the distribution of products or services where the producer owns the entire channel of distribution. 
C) the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area. 
D) the density of distribution whereby a firm tries to place its products or services in as many outlets as possible. 
E) the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area. 
A) the distribution of products or services in markets where there are currently no other competitors. 
B) the distribution of products or services where the producer owns the entire channel of distribution. 
C) the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area. 
D) the density of distribution whereby a firm tries to place its products or services in as many outlets as possible. 
E) the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.

Question 8

A snack vending machine located in a university building creates both __________ utility.

Accepted Answer

A) time and place 
B) place and form 
C) form and creation 
D) possession and form 
E) application and place 
A) time and place 
B) place and form 
C) form and creation 
D) possession and form 
E) application and place

Question 9

An example of __________ utility involves intermediaries shipping goods to buyers of a product.

Accepted Answer

A) time 
B) form 
C) place 
D) possession 
E) transactional 
A) time 
B) form 
C) place 
D) possession 
E) transactional

Question 10

Multichannel marketing

Accepted Answer

A) creates greater elasticity of demand for its products. 
B) can leverage the value-adding capabilities of different channels. 
C) creates greater inelasticity of demand for its product. 
D) allows firms to legally circumvent paying taxes on revenue generated by online sales. 
E) allow customers to avoid shipping and handling charges. 
A) creates greater elasticity of demand for its products. 
B) can leverage the value-adding capabilities of different channels. 
C) creates greater inelasticity of demand for its product. 
D) allows firms to legally circumvent paying taxes on revenue generated by online sales. 
E) allow customers to avoid shipping and handling charges.

Question 11

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Accepted Answer

The four customer service factors are as

Question 12

The arrangement in which small, independent retailers form an organization that operates a wholesale facility cooperatively is referred to as

Accepted Answer

A) a service-sponsored retail system. 
B) an administered cooperative system. 
C) a manufacturer-sponsored cooperative. 
D) a retailer-sponsored cooperative. 
E) a wholesaler-sponsored voluntary chain. 
A) a service-sponsored retail system. 
B) an administered cooperative system. 
C) a manufacturer-sponsored cooperative. 
D) a retailer-sponsored cooperative. 
E) a wholesaler-sponsored voluntary chain.

Question 13

The combination of successive stages of production and distribution under a single ownership is referred to as

Accepted Answer

A) a contractual vertical marketing system. 
B) a corporate vertical marketing system. 
C) an integrated marketing system. 
D) a corporate horizontal marketing system. 
E) a contractual horizontal marketing system. 
A) a contractual vertical marketing system. 
B) a corporate vertical marketing system. 
C) an integrated marketing system. 
D) a corporate horizontal marketing system. 
E) a contractual horizontal marketing system.

Question 14

A __________ can be compared to a pipeline through which water flows-making possible the flow of products and services from a producer, through intermediaries, to a buyer.

Accepted Answer

A) marketing chain 
B) marketing hierarchy 
C) marketing agent 
D) marketing channel 
E) marketing network 
A) marketing chain 
B) marketing hierarchy 
C) marketing agent 
D) marketing channel 
E) marketing network

Question 15

A commonly used indirect channel moves product from producer to retailer to consumer. This channel is used when

Accepted Answer

A) the cost of maintaining inventory is low. 
B) the cost of inventory makes it too expensive to use a wholesaler. 
C) there is little if any seasonal demand. 
D) the risk lies solely with the manufacturer. 
E) the retail outlets are regionally located. 
A) the cost of maintaining inventory is low. 
B) the cost of inventory makes it too expensive to use a wholesaler. 
C) there is little if any seasonal demand. 
D) the risk lies solely with the manufacturer. 
E) the retail outlets are regionally located.

Question 16

Automakers such as Chrysler, Ford, and General Motors utilize a __________ network.

Accepted Answer

A) dealer 
B) broker 
C) retailer 
D) distributor 
E) wholesaler 
A) dealer 
B) broker 
C) retailer 
D) distributor 
E) wholesaler

Question 17

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

Accepted Answer

A) cost effective 
B) broadly expanded 
C) responsive or efficient 
D) centrally located 
E) geographically distributed 
A) cost effective 
B) broadly expanded 
C) responsive or efficient 
D) centrally located 
E) geographically distributed

Question 18

In the automobile industry, the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

Accepted Answer

A) marketing goals 
B) customer requirements 
C) marketing information 
D) production requirements 
E) company goals 
A) marketing goals 
B) customer requirements 
C) marketing information 
D) production requirements 
E) company goals

Question 19

Callaway Golf markets its products through on- and off-course golf retailers and sporting goods retailers, and also has its own online store, which makes it a full-fledged

Accepted Answer

A) cross-channel marketer. 
B) multichannel marketer. 
C) industrial marketer. 
D) direct marketer. 
E) remarketer. 
A) cross-channel marketer. 
B) multichannel marketer. 
C) industrial marketer. 
D) direct marketer. 
E) remarketer.

Question 20

A channel that includes intermediaries that are between the producer and consumers and perform numerous channel functions is referred to as

Accepted Answer

A) an indirect channel. 
B) a direct channel. 
C) a multilevel channel. 
D) a full-service channel. 
E) a limited-service channel. 
A) an indirect channel. 
B) a direct channel. 
C) a multilevel channel. 
D) a full-service channel. 
E) a limited-service channel.

Exam 15: Managing Marketing Channels and Supply Chains

Cross-docking refers to

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and

There are three variations of contractual systems: retailer-sponsored cooperatives, franchising, and

When only one retailer in a geographical area carries a firm's products, the density of distribution is referred to as

Agent refers to

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as

Intensive distribution refers to

A snack vending machine located in a university building creates both __________ utility.

An example of __________ utility involves intermediaries shipping goods to buyers of a product.

Multichannel marketing

List and briefly describe the four customer service factors that must be balanced in a logistics system.

The arrangement in which small, independent retailers form an organization that operates a wholesale facility cooperatively is referred to as

The combination of successive stages of production and distribution under a single ownership is referred to as

A __________ can be compared to a pipeline through which water flows-making possible the flow of products and services from a producer, through intermediaries, to a buyer.

A commonly used indirect channel moves product from producer to retailer to consumer. This channel is used when

Automakers such as Chrysler, Ford, and General Motors utilize a __________ network.

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

In the automobile industry, the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

Callaway Golf markets its products through on- and off-course golf retailers and sporting goods retailers, and also has its own online store, which makes it a full-fledged

A channel that includes intermediaries that are between the producer and consumers and perform numerous channel functions is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

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