Exam 15: Entry Strategy and Strategic Alliances

Firms engaging in a _____ with a local company can benefit from a local partner's knowledge of the host country's competitive conditions,culture,language,political systems,and business systems.

If a firm is trying to enter a market where there are already well-established companies,and where global competitors are also interested in establishing a presence,the firm should choose a greenfield investment.

Which of the following statements about franchising is true?

Discuss the three primary characteristics of a good ally.

What are the two methods of entering foreign marketing using a wholly owned subsidiary?

Discuss the trade-offs associated with large-scale entry versus small-scale entry.

Managing an alliance successfully requires building interpersonal relationships between the firms' managers.This is sometimes referred to as _____.

How can a firm protect its proprietary information in a joint venture arrangement?

Imagine that you are meeting with your superiors to discuss entering a foreign market.Your boss has asked you to analyze a joint venture prospect.Why might you tell your boss that the joint venture is not a good idea?

_____ is pursued primarily by manufacturing firms and _____ is employed primarily by service firms.

Cross-licensing agreements are increasingly common in the _____ industries.

A wholly owned subsidiary limits a firm's control over operations in different countries.

The main advantage of greenfield investment is that it gives the firm a much greater ability to build the kind of subsidiary company that it wants.

Firms entering markets where there are no incumbent competitors to be acquired should choose:

Which of the following is a first-mover advantage?

To maximize the learning benefits of an alliance,a firm must try to learn from its partner and then apply the knowledge within its own organization.

In _____,the contractor agrees to handle every detail of the project for a foreign client,including the training of operating personnel.

Why do acquisitions fail?

Which of the following statements is true of turnkey projects?

Brand names are generally well-protected by international laws pertaining to trademarks.