Exam 15: Entry Strategy and Strategic Alliances

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The valuable asset of firms,whose competitive advantage is based on management know-how,is their _____.

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Draw a distinction between firms based on their core competency.

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Exporting is most appropriate when lower-cost locations for manufacturing the product can be found abroad.

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The attractiveness of a country as a potential market for an international business depends on balancing the benefits,costs,and risks associated with doing business in that country.

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Discuss strategic alliances.How successful are they? Why do firms form strategic alliances?

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Switching costs:

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An arrangement whereby a firm grants the right of intangible property to another entity for a specified time period in exchange for royalties is a(n)_____ agreement.

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Unlike joint ventures,strategic alliances require the firm to bear all the costs and risks of foreign expansion.

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Under a(n)_____ agreement,a firm might license some valuable intangible property to a foreign partner,but in addition to a royalty payment,the firm might also request that the foreign partner license some of its valuable know-how to the firm.

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Explain the relationship between first-mover disadvantages and pioneering costs.

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A good ally will expropriate the firm's technological know-how while giving away little in return.

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Greenfield ventures are less risky than acquisitions in the sense that there is less potential for unpleasant surprises.

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Compare and contrast licensing agreements and franchising agreements.

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To increase the potential for a successful acquisition,a firm should:

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Educating customers is a part of pioneering costs.

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The most typical joint venture is a 25/75 venture.

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Large strategic commitments increase strategic flexibility.

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The most typical joint venture is a _____ venture.

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Consider why a firm should enter a market via a wholly owned subsidiary.What are the advantages and disadvantages of this type of strategy?

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Which of the following statements about small-scale entry is true?

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