Exam 15: Entry Strategy and Strategic Alliances

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An advantage of turnkey projects is that the firm that enters into a turnkey deal will have no long-term interest in the foreign country.

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Acquisitions are quick to execute.

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If a high-tech firm sets up operations in a foreign country to profit from a core competency in technological know-how,which of the following entry strategy is best?

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A firm can establish a wholly owned subsidiary in a country by building a subsidiary from the ground up,called the _____.

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Why should a firm be cautious about entering a licensing agreement?

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Exporting is advantageous because it avoids the cost of establishing manufacturing operations in the host country and because it may help a firm achieve experience curve and location economies.

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Licensing limits the firm's ability to realize experience curve and location economies by producing its product in a centralized location.

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Tangible property includes patents,designs,copyrights,and trademarks.

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McDonald's is an example of a firm that uses a franchising strategy.

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What are first-mover advantages? Discuss the advantages associated with them.

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Why should a firm choose exporting as a means of foreign market expansion? Discuss the advantages and disadvantages of exporting.

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A small-scale entrant is more likely than a large-scale entrant to capture first-mover advantages associated with demand preemption,scale economies,and switching costs.

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Which of the following is an advantage of franchising?

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Cross-licensing agreements can be used to formalize arrangements to swap skills and technology in a strategic alliance.

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An advantage of joint ventures with a local partner is the knowledge of the local environment that the local partner contributes to the venture.

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Which of the following is a disadvantage of licensing?

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Franchising enables a firm to quickly build a global presence.

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Many American firms that sold oil-refining technology to firms in the Gulf now find themselves competing with these firms in the world oil market.This is an example of:

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Patents,inventions,formulas,processes,designs,copyrights,and trademarks are all forms of _____.

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Which of the following is a distinct advantage of exporting?

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