Question 1

Blue Origins is a privately funded company started by Amazon CEO Jeff Bezos.Blue Origins plans to offer space tourism.It uses a(n)____ strategy.

Accepted Answer

A) defender 
B) strategic failure 
C) prospector 
D) analyzer 
E) reactor 
A) defender 
B) strategic failure 
C) prospector 
D) analyzer 
E) reactor

Question 2

If the marketing department adopts a strategy calling for substantial test marketing,aggressive advertising campaigns,and inducing consumer product trials,which of the following is most likely the business strategy being used by the company as a whole?

Accepted Answer

A) Analyzer 
B) defender 
C) Prospector 
D) Cost leadership 
E) Focus 
A) Analyzer 
B) defender 
C) Prospector 
D) Cost leadership 
E) Focus

Question 3

When one disposable shaver maker introduced a three-blade shaver,the other introduced three blades within months.They repeated the process with four blades.This is an example of

Accepted Answer

A) product aping. 
B) tactical imitation. 
C) product emulation. 
D) product integration. 
E) strategic imitation. 
A) product aping. 
B) tactical imitation. 
C) product emulation. 
D) product integration. 
E) strategic imitation.

Question 4

Franke,a Swiss manufacturer of sink and facet systems,sold accessories through retail stores and then added Internet sales.Franke used

Accepted Answer

A) forward vertical integration. 
B) unrelated diversification. 
C) backward vertical integration. 
D) horizontal integration. 
E) a defender strategy. 
A) forward vertical integration. 
B) unrelated diversification. 
C) backward vertical integration. 
D) horizontal integration. 
E) a defender strategy.

Question 5

Phillip Morris uses profits from operations outside the U.S.to invest in new businesses.This is an example of ____________________.

Accepted Answer

The answer of Phillip Morris uses profits from operations outside...

Question 6

Most organizations start out diversified.

Accepted Answer

A) True 
 B)False

Question 7

When an airline uses profits from one region to lower prices in another region it is using

Accepted Answer

A) alignment. 
B) synergy. 
C) scope. 
D) resource deployment. 
E) entropy. 
A) alignment. 
B) synergy. 
C) scope. 
D) resource deployment. 
E) entropy.

Question 8

Reality shows became prevalent on television after CBS introduced the first Survivor series.That type of television show is now in the maturity stage of its product life cycle.This means

Accepted Answer

A) product differentiation concerns are still important. 
B) the number of companies producing reality television shows is declining rapidly. 
C) more firms are producing more reality shows and are finding it easy to sell the concepts and the filmed shows to the networks. 
D) production companies find themselves left with shows that the networks do not want unless they differentiate their product. 
E) None of these choices 
A) product differentiation concerns are still important. 
B) the number of companies producing reality television shows is declining rapidly. 
C) more firms are producing more reality shows and are finding it easy to sell the concepts and the filmed shows to the networks. 
D) production companies find themselves left with shows that the networks do not want unless they differentiate their product. 
E) None of these choices

Question 9

AirTran Airlines (formerly ValuJet)has an airplane fleet that is older than those owned by other airlines.This is a potential ____ because it can give the company an image of poor quality or unsafe planes.

Accepted Answer

A) organizational weakness 
B) strategic limitation 
C) entropy 
D) organizational threat 
E) organizational opportunity 
A) organizational weakness 
B) strategic limitation 
C) entropy 
D) organizational threat 
E) organizational opportunity

Question 10

When Steve Jobs was CEO of Apple,his charisma,marketing skills,and technical vision helped create a(n)____ at Apple that made it the leader in mobile devices.

Accepted Answer

A) organizational weakness 
B) strategic limitation 
C) entropy 
D) distinctive competence 
E) organizational opportunity 
A) organizational weakness 
B) strategic limitation 
C) entropy 
D) distinctive competence 
E) organizational opportunity

Question 11

Ugg makes footwear and accessories for men,women,and children.That is the company's resource deployment.

Accepted Answer

A) True 
 B)False

Question 12

Match the following.You may use a response once,more than once,or not at all.

Accepted Answer

The answer of Match the following.You may use a response...

Question 13

Some firms ____________________ by developing their own new products and services within the boundaries of their traditional business operations.

Accepted Answer

The answer of Some firms ____________________ by developing their own...

Question 14

Strategic formulation is the set of processes involved in executing strategic plans.

Accepted Answer

A) True 
 B)False

Question 15

An example of ____ would be when credit card and mortgage divisions of banks often get their customers from the bank's commercial loan customers.

Accepted Answer

A) resource deployment 
B) strategic scope 
C) competitive advantage 
D) synergy in related diversification 
E) None of these choices 
A) resource deployment 
B) strategic scope 
C) competitive advantage 
D) synergy in related diversification 
E) None of these choices

Question 16

Which of the following is NOT an advantage inherent in related diversification?

Accepted Answer

A) Reducing business dependence 
B) Reducing overhead 
C) Scope 
D) Synergy 
E) Reducing risk 
A) Reducing business dependence 
B) Reducing overhead 
C) Scope 
D) Synergy 
E) Reducing risk

Question 17

HealthTex aims its advertising at mothers with children under the age of five.This generic strategy is called a(n)____________________ strategy.

Accepted Answer

The answer of HealthTex aims its advertising at mothers with...

Question 18

The production company that provided the television show Who Wants to Marry My Dad? to be shown on night-time television to compete in a market begun by Joe Millionaire had to cut cash flow when the demand for the show did not live up to expectations.According to the BCG matrix,the TV show Who Wants to Marry My Dad? was an example of a

Accepted Answer

A) question mark. 
B) rising star. 
C) star. 
D) dog. 
E) cash cow. 
A) question mark. 
B) rising star. 
C) star. 
D) dog. 
E) cash cow.

Question 19

What are the differences between strategy formulation and strategy implementation?

Accepted Answer

Strategy formulation and strategy implem

Question 20

____ strategy refers to a mid-range strategy that attempts to move into new market areas at a deliberate and carefully planned pace.

Accepted Answer

A) Analyzer 
B) Prospector 
C) Targeted 
D) Defender 
E) Differentiation 
A) Analyzer 
B) Prospector 
C) Targeted 
D) Defender 
E) Differentiation

Exam 8: Managing Strategy and Strategic Planning

Blue Origins is a privately funded company started by Amazon CEO Jeff Bezos.Blue Origins plans to offer space tourism.It uses a(n)____ strategy.

If the marketing department adopts a strategy calling for substantial test marketing,aggressive advertising campaigns,and inducing consumer product trials,which of the following is most likely the business strategy being used by the company as a whole?

When one disposable shaver maker introduced a three-blade shaver,the other introduced three blades within months.They repeated the process with four blades.This is an example of

Franke,a Swiss manufacturer of sink and facet systems,sold accessories through retail stores and then added Internet sales.Franke used

Phillip Morris uses profits from operations outside the U.S.to invest in new businesses.This is an example of ____________________.

Most organizations start out diversified.

When an airline uses profits from one region to lower prices in another region it is using

Reality shows became prevalent on television after CBS introduced the first Survivor series.That type of television show is now in the maturity stage of its product life cycle.This means

AirTran Airlines (formerly ValuJet)has an airplane fleet that is older than those owned by other airlines.This is a potential ____ because it can give the company an image of poor quality or unsafe planes.

When Steve Jobs was CEO of Apple,his charisma,marketing skills,and technical vision helped create a(n)____ at Apple that made it the leader in mobile devices.

Ugg makes footwear and accessories for men,women,and children.That is the company's resource deployment.

Match the following.You may use a response once,more than once,or not at all.

Some firms ____________________ by developing their own new products and services within the boundaries of their traditional business operations.

Strategic formulation is the set of processes involved in executing strategic plans.

An example of ____ would be when credit card and mortgage divisions of banks often get their customers from the bank's commercial loan customers.

Which of the following is NOT an advantage inherent in related diversification?

HealthTex aims its advertising at mothers with children under the age of five.This generic strategy is called a(n)____________________ strategy.

What are the differences between strategy formulation and strategy implementation?

____ strategy refers to a mid-range strategy that attempts to move into new market areas at a deliberate and carefully planned pace.

Managing and the Managers Job

Traditional and Contemporary Issues and Challenges

The Environment and Culture of Organizations

The Ethical and Social Environment

The Global Environment

The Multicultural Environment

Basic Elements of Planning and Decision Making

Managing Decision Making and Problem Solving

Managing New Venture Formation and Entrepreneurship

Basic Elements of Organizing

Managing Organization Design

Managing Organization Change and Innovation

Managing Human Resources in Organizations

Basic Elements of Individual Behavior in Organizations

Managing Employee Motivation and Performance

Managing Leadership and Influence Processes

Managing Interpersonal Relations and Communication

Managing Work Groups and Teams

Basic Elements of Control

Managing Operations, Quality, and Productivity

Managing Information and Information Technology

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