Question 1

Warsteiner beer has the slogan "Life is too short,to drink cheap beer." This slogan supports a ____ strategy.

Accepted Answer

A) differentiation 
B) cost leadership 
C) reactor 
D) prospector 
E) guerrilla 
A) differentiation 
B) cost leadership 
C) reactor 
D) prospector 
E) guerrilla

Question 2

Business-level strategy is the set of strategic alternatives from which an organization chooses as it manages its operations simultaneously across several industries and several markets.

Accepted Answer

A) True 
 B)False

Question 3

Ford once supplied every part to its automobiles,except the rubber (it even tried to grow the trees,to no avail).This is an example of

Accepted Answer

A) forward vertical integration. 
B) unrelated diversification. 
C) backward vertical integration. 
D) horizontal integration. 
E) a defender strategy. 
A) forward vertical integration. 
B) unrelated diversification. 
C) backward vertical integration. 
D) horizontal integration. 
E) a defender strategy.

Question 4

For years,the Tabasco Company used a(n)____ strategy and manufactured only its famous hot sauce.

Accepted Answer

A) defender 
B) single-product 
C) aggregation 
D) forward integration 
E) backward integration 
A) defender 
B) single-product 
C) aggregation 
D) forward integration 
E) backward integration

Question 5

The Windows operating system is used in 90% of the world's PCs.Microsoft has an international

Accepted Answer

A) strength 
B) weakness 
C) opportunity 
D) threat 
E) competitive disadvantage 
A) strength 
B) weakness 
C) opportunity 
D) threat 
E) competitive disadvantage

Question 6

Chaparral Steel is so efficient in its steel production and casting processes that it is the only U.S.steel producer that regularly exports its products to Japan.This is an example of Chaparral Steel's

Accepted Answer

A) organizational opportunity. 
B) common strength. 
C) distinctive competence. 
D) resource deployment. 
E) scope. 
A) organizational opportunity. 
B) common strength. 
C) distinctive competence. 
D) resource deployment. 
E) scope.

Question 7

Devising successful strategies is a simple task.

Accepted Answer

A) True 
 B)False

Question 8

3M is a highly innovative firm that is constantly seeking new markets and is oriented toward growth and taking risks.It uses a(n)____ strategy.

Accepted Answer

A) prospector 
B) defender 
C) reactor 
D) rescuer 
E) analyzer 
A) prospector 
B) defender 
C) reactor 
D) rescuer 
E) analyzer

Question 9

Developing a(n)____________________ strategy is far more complex than developing a domestic one.

Accepted Answer

The answer of Developing a(n)____________________ strategy is far more complex...

Question 10

Kmart has struggled for years competing with Wal-Mart and Target.It tried celebrity labels,but that did not help.It cannot lower prices as low as Wal-Mart,because it does not have the distribution expertise.This is an example of a(n)____ strategy.

Accepted Answer

A) prospector 
B) defender 
C) reactor 
D) rescuer 
E) analyzer 
A) prospector 
B) defender 
C) reactor 
D) rescuer 
E) analyzer

Question 11

Dell was once a dominant brand in the PC market,commanding high prices.Now Dell is sold in Wal-Mart.This strategy is called

Accepted Answer

A) prospector. 
B) defender. 
C) reactor. 
D) rescuer. 
E) analyzer. 
A) prospector. 
B) defender. 
C) reactor. 
D) rescuer. 
E) analyzer.

Question 12

In general,a well-conceived strategy addresses three areas: distinctive competence,scope,and resource deployment.

Accepted Answer

A) True 
 B)False

Question 13

According to the Miles and Snow model of business strategy,which of these strategies is the most appropriate for use in an unstable environment?

Accepted Answer

A) Prospector 
B) Defender 
C) Reactor 
D) Rescuer 
E) Analyzer 
A) Prospector 
B) Defender 
C) Reactor 
D) Rescuer 
E) Analyzer

Question 14

Each business or set of businesses within an organization is frequently referred to as a star business unrelated,or SBU.

Accepted Answer

A) True 
 B)False

Question 15

International firms can capture ____________________ by locating their facilities anywhere in the world that yields them the lowest production or distribution costs or that best improves the quality of service they offer their customers.

Accepted Answer

location e

Question 16

In reality,how do companies using unrelated diversification strategies perform? Why?

Accepted Answer

Companies using unrelated diversificatio

Question 17

A(n)____________________ strategy is a plan chosen and implemented to support specific goals.

Accepted Answer

The answer of A(n)____________________ strategy is a plan chosen and...

Question 18

Porter's generic strategies classify firms by which of the following?

Accepted Answer

A) Stagnant 
B) Growth 
C) Declining 
D) Analyzing 
E) Focus 
A) Stagnant 
B) Growth 
C) Declining 
D) Analyzing 
E) Focus

Question 19

AOL eliminated fees to some subscribers to try to attract more users.AOL was using a(n)____ strategy.

Accepted Answer

A) analyzer 
B) star 
C) reactor 
D) prospector 
E) defender 
A) analyzer 
B) star 
C) reactor 
D) prospector 
E) defender

Question 20

Porsche Automobil Holding and Volkswagen own each other's stock.They plan to integrate the companies in 2011.This diversification strategy is ____.

Accepted Answer

A) acquisition 
B) forward vertical integration 
C) horizontal integration 
D) backward integration 
E) merger 
A) acquisition 
B) forward vertical integration 
C) horizontal integration 
D) backward integration 
E) merger

Exam 8: Managing Strategy and Strategic Planning

Warsteiner beer has the slogan "Life is too short,to drink cheap beer." This slogan supports a ____ strategy.

Business-level strategy is the set of strategic alternatives from which an organization chooses as it manages its operations simultaneously across several industries and several markets.

Ford once supplied every part to its automobiles,except the rubber (it even tried to grow the trees,to no avail).This is an example of

For years,the Tabasco Company used a(n)____ strategy and manufactured only its famous hot sauce.

The Windows operating system is used in 90% of the world's PCs.Microsoft has an international

Chaparral Steel is so efficient in its steel production and casting processes that it is the only U.S.steel producer that regularly exports its products to Japan.This is an example of Chaparral Steel's

Devising successful strategies is a simple task.

3M is a highly innovative firm that is constantly seeking new markets and is oriented toward growth and taking risks.It uses a(n)____ strategy.

Developing a(n)____________________ strategy is far more complex than developing a domestic one.

Kmart has struggled for years competing with Wal-Mart and Target.It tried celebrity labels,but that did not help.It cannot lower prices as low as Wal-Mart,because it does not have the distribution expertise.This is an example of a(n)____ strategy.

Dell was once a dominant brand in the PC market,commanding high prices.Now Dell is sold in Wal-Mart.This strategy is called

In general,a well-conceived strategy addresses three areas: distinctive competence,scope,and resource deployment.

According to the Miles and Snow model of business strategy,which of these strategies is the most appropriate for use in an unstable environment?

Each business or set of businesses within an organization is frequently referred to as a star business unrelated,or SBU.

International firms can capture ____________________ by locating their facilities anywhere in the world that yields them the lowest production or distribution costs or that best improves the quality of service they offer their customers.

In reality,how do companies using unrelated diversification strategies perform? Why?

A(n)____________________ strategy is a plan chosen and implemented to support specific goals.

Porter's generic strategies classify firms by which of the following?

AOL eliminated fees to some subscribers to try to attract more users.AOL was using a(n)____ strategy.

Porsche Automobil Holding and Volkswagen own each other's stock.They plan to integrate the companies in 2011.This diversification strategy is ____.

Managing and the Managers Job

Traditional and Contemporary Issues and Challenges

The Environment and Culture of Organizations

The Ethical and Social Environment

The Global Environment

The Multicultural Environment

Basic Elements of Planning and Decision Making

Managing Decision Making and Problem Solving

Managing New Venture Formation and Entrepreneurship

Basic Elements of Organizing

Managing Organization Design

Managing Organization Change and Innovation

Managing Human Resources in Organizations

Basic Elements of Individual Behavior in Organizations

Managing Employee Motivation and Performance

Managing Leadership and Influence Processes

Managing Interpersonal Relations and Communication

Managing Work Groups and Teams

Basic Elements of Control

Managing Operations, Quality, and Productivity

Managing Information and Information Technology

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