Exam 8: Managing Strategy and Strategic Planning

When Turner Broadcasting purchased a movie studio with its vault of old movies,it was an example of a(n)____ diversification strategy.Turner was able to get a source for movies to show on its various cable television stations.

Free

(Multiple Choice)

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Question 1

Correct Answer:

Verified

Ralston-Purina's products include a number of old standbys,but a large percentage of its revenues also comes from products that did not exist five years ago.Ralston-Purina's approach to things represents a prospector strategy.

Free

(True/False)

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Question 2

Correct Answer:

Verified

True

Howard Schultz traveled in Italy and liked the coffee.He founded Starbucks with a plan to introduce American coffee drinkers to this Italian-style drink.This is an example of ____.

Free

(Multiple Choice)

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Question 3

Correct Answer:

Verified

Hershey Foods has essentially restricted its ____________________ to the confectionery business,with a few related activities in other food-processing areas.

(Short Answer)

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Question 4

Southwest Airlines gained access to the Atlanta market when it purchased Air Tran.This is an example of a change in Southwest's

(Multiple Choice)

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Question 5

Trollbeads was the original maker of bead bracelets where beads are like individual charms and can be changed by the wearer.Trollbeads success let Pandora,Chamilia,and a slew of jewelry designers start making bead charms.Pandora used

(Multiple Choice)

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Question 6

Which of the strategy types in the Miles and Snow model avoids long-term commitment to any single technology,is highly decentralized,and has a propensity to take risk?

(Multiple Choice)

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Question 7

Hewlett Packard contemplated selling its PC division.This is an example of change in ____.

(Multiple Choice)

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Question 8

Most organizations have a difficult time focusing on weaknesses.

(True/False)

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Question 9

Briefly describe each of Porter's competitive (generic)strategies,and give an original example of how a firm might use each strategy.

(Essay)

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Question 10

Fort Howard Paper Company has a cost-saving manufacturing process that its competitors cannot imitate.Fort Howard Paper enjoys

(Multiple Choice)

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Question 11

Toyota is the most successful automaker selling hybrid vehicles.Toyota uses

(Multiple Choice)

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Question 12

Apple has a large share of the growing tablet market.Apple is an example of a

(Multiple Choice)

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Question 13

In general,when the level of competitive rivalry,the power of suppliers and buyers,and the threat of substitutes and new entrants are all low,an industry has relatively few opportunities and numerous threats.

(True/False)

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Question 14

An international strategy in which the company attempts to combine the benefits of global scale efficiencies with the benefits and advantages of local responsiveness is called global strategy.

(True/False)

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Question 15

Smart cars are the only cars that can park perpendicular to the curb,which is especially beneficial in cities.This is an example of

(Multiple Choice)

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Question 16

The expiration of a pharmaceutical drug patent allows generic drug makers to introduce the same chemical compound under a different name and at lower prices.This is an example of ____ for the developer of the original drug.

(Multiple Choice)

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Question 17

What is the difference between business-level strategy and corporate-level strategy?

(Short Answer)

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Question 18

Kraft Food Inc offered to buy Cadbury,a confection and beverage company.Which advantage of related diversification could result from the merging of these two businesses?

(Multiple Choice)

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Question 19

When implementing a differentiation strategy it is important to have

(Multiple Choice)

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Question 20

Showing 1 - 20 of 173

Exam 8: Managing Strategy and Strategic Planning

When Turner Broadcasting purchased a movie studio with its vault of old movies,it was an example of a(n)____ diversification strategy.Turner was able to get a source for movies to show on its various cable television stations.

Ralston-Purina's products include a number of old standbys,but a large percentage of its revenues also comes from products that did not exist five years ago.Ralston-Purina's approach to things represents a prospector strategy.

Howard Schultz traveled in Italy and liked the coffee.He founded Starbucks with a plan to introduce American coffee drinkers to this Italian-style drink.This is an example of ____.

Hershey Foods has essentially restricted its ____________________ to the confectionery business,with a few related activities in other food-processing areas.

Southwest Airlines gained access to the Atlanta market when it purchased Air Tran.This is an example of a change in Southwest's

Trollbeads was the original maker of bead bracelets where beads are like individual charms and can be changed by the wearer.Trollbeads success let Pandora,Chamilia,and a slew of jewelry designers start making bead charms.Pandora used

Which of the strategy types in the Miles and Snow model avoids long-term commitment to any single technology,is highly decentralized,and has a propensity to take risk?

Hewlett Packard contemplated selling its PC division.This is an example of change in ____.

Most organizations have a difficult time focusing on weaknesses.

Briefly describe each of Porter's competitive (generic)strategies,and give an original example of how a firm might use each strategy.

Fort Howard Paper Company has a cost-saving manufacturing process that its competitors cannot imitate.Fort Howard Paper enjoys

Toyota is the most successful automaker selling hybrid vehicles.Toyota uses

Apple has a large share of the growing tablet market.Apple is an example of a

In general,when the level of competitive rivalry,the power of suppliers and buyers,and the threat of substitutes and new entrants are all low,an industry has relatively few opportunities and numerous threats.

An international strategy in which the company attempts to combine the benefits of global scale efficiencies with the benefits and advantages of local responsiveness is called global strategy.

Smart cars are the only cars that can park perpendicular to the curb,which is especially beneficial in cities.This is an example of

The expiration of a pharmaceutical drug patent allows generic drug makers to introduce the same chemical compound under a different name and at lower prices.This is an example of ____ for the developer of the original drug.

What is the difference between business-level strategy and corporate-level strategy?

Kraft Food Inc offered to buy Cadbury,a confection and beverage company.Which advantage of related diversification could result from the merging of these two businesses?

When implementing a differentiation strategy it is important to have

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