Question 1

The term industrial distributor commonly refers to intermediaries in the business market that take title to the goods.

Accepted Answer

A) True 
 B)False

Question 2

A VMS in which a single owner operates the entire marketing channel is called a(n)_____.

Accepted Answer

A) distribution channel 
B) forward integration 
C) logistics 
D) dual distribution 
E) direct selling
F)intensive distribution
G)selective distribution
H)exclusive distribution
I)tying agreement
J)backward integration
K)administered marketing system
L)corporate marketing system
M)contractual marketing system
N)private carriers
O)materials handling system
P)franchise
Q)common carriers
R)upstream management
S)suboptimization
T)downstream management 
A) distribution channel 
B) forward integration 
C) logistics 
D) dual distribution 
E) direct selling
F)intensive distribution
G)selective distribution
H)exclusive distribution
I)tying agreement
J)backward integration
K)administered marketing system
L)corporate marketing system
M)contractual marketing system
N)private carriers
O)materials handling system
P)franchise
Q)common carriers
R)upstream management
S)suboptimization
T)downstream management

Question 3

Peach,a cosmetic company,sells its products only through some independent representatives.To buy a Peach product,customers will have to contact a representative and place an order for the products they need.This information indicates that Peach:

Accepted Answer

A)  uses a direct selling strategy. 
B)  relies on channel captains to sell its products. 
C)  employs category managers to sell its products. 
D)  uses truck jobbers to sell its products. 
A)  uses a direct selling strategy. 
B)  relies on channel captains to sell its products. 
C)  employs category managers to sell its products. 
D)  uses truck jobbers to sell its products.

Question 4

Which of the following categories of organizations is most likely to have the longest distribution channel?

Accepted Answer

A)  Firms producing B2B products 
B)  Not-for-profit organizations 
C)  Firms producing nonperishable consumer goods 
D)  Service firms 
A)  Firms producing B2B products 
B)  Not-for-profit organizations 
C)  Firms producing nonperishable consumer goods 
D)  Service firms

Question 5

Which of the following products is most likely to have a long distribution channel?

Accepted Answer

A)  Mining equipments 
B)  Bars of soap 
C)  Dairy products 
D)  Drinks sold in a vending machine 
A)  Mining equipments 
B)  Bars of soap 
C)  Dairy products 
D)  Drinks sold in a vending machine

Question 6

A wholesaler is an intermediary that takes title to the goods it handles and then distributes these goods to retailers,other distributors,or sometimes end consumers.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following distribution strategies seeks to distribute a product through a limited number of channels?

Accepted Answer

A)  Discriminative distribution 
B)  Associative distribution 
C)  Selective distribution 
D)  Intensive distribution 
A)  Discriminative distribution 
B)  Associative distribution 
C)  Selective distribution 
D)  Intensive distribution

Question 8

A standard rate for a specific commodity moving between any pair of destinations is known as a _____ rate.

Accepted Answer

A)  going 
B)  class 
C)  special 
D)  repo 
A)  going 
B)  class 
C)  special 
D)  repo

Question 9

Freight carriers often charge class rates as a reward for either regular business or a large shipment.

Accepted Answer

A) True 
 B)False

Question 10

The traditional channel for consumer goods proceeds from producer to wholesaler to retailer to user.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following best represents the complete sequence of suppliers and activities that contribute to creating and delivery of merchandise?

Accepted Answer

A)  Supply chain 
B)  Warehousing 
C)  Direct channeling 
D)  Materials handling system 
A)  Supply chain 
B)  Warehousing 
C)  Direct channeling 
D)  Materials handling system

Question 12

Closed sales territories are exclusive geographic selling region of a distributor.

Accepted Answer

A) True 
 B)False

Question 13

Discuss the three types of vertical marketing system.

Accepted Answer

The three types of vertical marketing sy

Question 14

The dominant and controlling member of a marketing channel is called the channel captain.

Accepted Answer

A) True 
 B)False

Question 15

A distribution warehouse holds goods for moderate to long periods in an attempt to balance supply and demand for producers and purchasers.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following factors is most likely to be associated with a short marketing channel?

Accepted Answer

A)  The products require little or no technical knowledge and servicing. 
B)  Manufacturer lacks adequate resources to perform channel functions. 
C)  The products are perishable. 
D)  Manufacturer serves a geographically dispersed potential trade area. 
A)  The products require little or no technical knowledge and servicing. 
B)  Manufacturer lacks adequate resources to perform channel functions. 
C)  The products are perishable. 
D)  Manufacturer serves a geographically dispersed potential trade area.

Question 17

Which of the following modes of transportation offers the most flexibility in handling?

Accepted Answer

A)  Pipelines 
B)  Air freight 
C)  Water freight 
D)  Motor carriers 
A)  Pipelines 
B)  Air freight 
C)  Water freight 
D)  Motor carriers

Question 18

Business products tend to move through longer marketing channels than consumer products.

Accepted Answer

A) True 
 B)False

Question 19

The number of intermediaries through which a manufacturer distributes its goods in a particular market is referred to as _____.

Accepted Answer

A)  distribution probability 
B)  distribution inertia 
C)  distribution intensity 
D)  distribution utility 
A)  distribution probability 
B)  distribution inertia 
C)  distribution intensity 
D)  distribution utility

Question 20

Exclusive distribution allows greater market coverage than any other distribution strategy.

Accepted Answer

A) True 
 B)False

Exam 14: Marketing Channels and Supply Chain Management

The term industrial distributor commonly refers to intermediaries in the business market that take title to the goods.

A VMS in which a single owner operates the entire marketing channel is called a(n)_____.

Peach,a cosmetic company,sells its products only through some independent representatives.To buy a Peach product,customers will have to contact a representative and place an order for the products they need.This information indicates that Peach:

Which of the following categories of organizations is most likely to have the longest distribution channel?

Which of the following products is most likely to have a long distribution channel?

A wholesaler is an intermediary that takes title to the goods it handles and then distributes these goods to retailers,other distributors,or sometimes end consumers.

Which of the following distribution strategies seeks to distribute a product through a limited number of channels?

A standard rate for a specific commodity moving between any pair of destinations is known as a _____ rate.

Freight carriers often charge class rates as a reward for either regular business or a large shipment.

The traditional channel for consumer goods proceeds from producer to wholesaler to retailer to user.

Which of the following best represents the complete sequence of suppliers and activities that contribute to creating and delivery of merchandise?

Closed sales territories are exclusive geographic selling region of a distributor.

Discuss the three types of vertical marketing system.

The dominant and controlling member of a marketing channel is called the channel captain.

A distribution warehouse holds goods for moderate to long periods in an attempt to balance supply and demand for producers and purchasers.

Which of the following factors is most likely to be associated with a short marketing channel?

Which of the following modes of transportation offers the most flexibility in handling?

Business products tend to move through longer marketing channels than consumer products.

The number of intermediaries through which a manufacturer distributes its goods in a particular market is referred to as _____.

Exclusive distribution allows greater market coverage than any other distribution strategy.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

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Marketing Research and Sales Forecasting

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