Exam 14: Marketing Channels and Supply Chain Management

Simple Foods,a breakfast cereal brand,has two wholesalers supplying to almost 100 retailers in California.Conflicts arising between the retailers and wholesalers within California will be referred to as horizontal conflicts.

A fast-food giant invests in potato farms in the Midwest in order to stabilize its raw material prices.This is an example of:

An enterprise resource planning (ERP)system is a software system that consolidates data from among a firm's various business units.

One of the functions of marketing channels is to facilitate searches by both buyers and sellers.

A third-party (contract)logistics firm is a company that specializes in handling logistics activities for other firms.

Define distribution intensity and explain its three levels.

Distributors adjust for discrepancies in the market's assortment of goods and services through a process known as _____.

Shippers that transport goods via water carriers incur very low costs compared with the rates for other transportation modes.

The first thing to do in selecting a marketing channel is to determine which type of channel will best meet both the seller's objectives and the distribution needs of customers.

Channels designed to return goods to their producers are called _____ channels.

Which of the following is true of the role of distribution channels in a firm's marketing strategy?

Define dual distribution.Why do marketers usually adopt a dual strategy? Give some examples of firms that employ dual distribution.

Intermodal operation in which highway trailers and containers ride on railroad flatcars,thereby combining the long-haul capacity of the train with the door-to-door flexibility of the truck is called a _____ service.

Unit trains run back and forth between single loading points and single destinations to deliver a commodity.

A franchise is a type of contractual marketing system in which:

An arrangement that requires a marketing intermediary to carry items other than those they want to sell is called a(n)_____.

John works for an ice-cream manufacturer.His department focuses on keeping the finished products fresh as well as ensuring that they reach the retailers on time as the products are highly perishable.In addition,his department decides on which flavors of ice-creams should be sent to which retailers in various trade areas.John is most likely involved with:

Not-for-profit organizations tend to distribute their products through long,multi-level channels using wholesalers as intermediaries.

Which of the following modes of transportation controls the largest share of the freight business as measured by ton-miles?

The set of activities that move production inputs and other goods within factories,warehouses,and transportation terminals is called the _____.