Exam 14: Marketing Channels and Supply Chain Management

Tandy Corporation has its own distribution network that transports its products to its own retail stores.This is an example of a corporate marketing system.

Which of the following terms represents transporters that provide service solely for internally generated freight?

Freight forwarders act as transportation intermediaries,consolidating shipments to gain lower rates for their customers.

A VMS that coordinates channel activities through formal agreements among participants is called a(n)_____.

Distribution of a product through a single wholesaler or retailer in a specific geographic region is called _____.

Businesses that provide transportation services as for-hire carriers to the general public are called _____.

Common carriers move freight via all modes of transport.

Transporters that provide service solely for internally generated freight are called _____.

An agent,who connects small companies with the consumers,always takes possession of the goods as well as the title.

Manufacturers of specialty or luxury goods limit the number of retailers that can carry their products.

A meat packing unit's downstream management would oversee storage and warehousing of meat as well as the transportation of the meat to its plant where it is processed and packed.

Unitizing combines as many packages as possible into each load that moves within or outside a facility.

Clarke's,a popular and high-end brand of men's formalwear,has just five main distributors to cater to the five zones in the country: north,south,east,west,and central.According to the information given in this case,Clarke's uses:

_____ typically have a long marketing channel.

Define reverse channels.List some factors that have contributed to the increasing importance of reverse channels.How do firms operate reverse channels?

In transportation,a class rate is the standard rate for a specific commodity moving between any pair of destinations.

Which of the following is a marketing intermediary who may or may not take possession of the goods but never takes title?

What is a vertical marketing system? Distinguish between forward integration and backward integration.

The basic antidote to channel conflict is effective cooperation among channel members.Who among the following is primarily responsible for providing the leadership necessary to achieve this kind of cooperation?

Changing channel strategies can produce conflicts between established intermediaries and the new channels for the product.