Exam 14: Marketing Channels and Supply Chain Management

The U.S.Supreme Court has ruled that horizontal territorial restrictions may meet legal criteria in certain cases but it has consistently declared vertical territorial restrictions to be illegal.

Dual distribution is the movement of products through more than one channel to reach the firm's target market.

A VMS that achieves channel coordination when a dominant channel member exercises its power is called a(n)_____.

Service firms market primarily through long distribution channels.

A(n)_____ is an intermediary that takes title to the goods it handles and then distributes these goods to retailers,other distributors,or sometimes end consumers.

Which of the following modes of transportation ranks highest in terms of availability in different locations?

Selective distribution helps marketers reduce total marketing costs while establishing strong working relationships within the channel.

The simplest and shortest marketing channel is a direct channel.

List the six major elements of the physical distribution system along with the focus area for each.

The process through which a firm attempts to control downstream distribution is called _____.

The management at Granger Industries is evaluating their distribution system to determine if cost-cutting measures will impact performance.Ralph,an employee with experience in the implementation of total quality management programs,suggests that the company should consider synergies between elements of the distribution system instead of judging each activity on its own merits.Ralph is trying to avoid:

Slurry pipelines are typically used for the transportation of:

Lands' End products are sold through catalogs,the Internet,and Sears retail stores.The Lands' End brand practices dual distribution.

In addition to traditional drug stores,Dr Scholl's foot care company sells its products through convenience stores as well as through telemarketing to podiatrists.Which of the following is being employed by Dr Scholl's foot care company to sell its products?

NikSnak,a popular potato wafers brand,is most likely to use an exclusive distribution strategy.

Direct selling is a marketing channel that moves goods directly from producer to the:

Sherwin-Williams Paint Company sells the paint it manufactures through its company-owned retail paint stores.The company operates its entire marketing channel.The marketing system used by Sherwin-Williams Paint Company is a(n)_____ marketing system.

A marketing intermediary is an organization that operates between producers and consumers or business users.

Define direct channel and direct selling.Describe the party plan as a direct selling strategy.Give an example of a firm that sells its products using the party plan.

An organized system of marketing institutions that enhances the physical flow of goods and services,along with ownership title,from producer to consumer or business user is called a(n)_____.