Exam 4: Social Media: Living in the Connected World

Odyssey is a website where the host regularly posts photos and articles on his favorite travel destinations and his experiences therein.Users of the site are allowed to respond or post comments on these articles.Odyssey is an example of a _____.

Marketers often use blog postings to educate consumers and business customers about new products.

Business-to-business (B2B)firms rarely use social media for marketing their businesses.

How do companies measure the success and efficiency of their social media marketing plan?

Marketers direct some parts of their social media marketing efforts toward trust building in order to facilitate the two-way conversation between the company and the consumer.

All companies follow a standard format for social media marketing plans.

Not-for-profit organizations use social media to connect with the general public,the business community,and each other.

Sparks,a manufacturer of smartphones and tablets,is currently gathering information on demographics in order to pinpoint the audience for its social media marketing campaign.In other words,Sparks is collecting information on:

Sharon Rice is part of a team that handles the social media marketing campaign of a company.She is responsible for managing external engagement with customers in social media channels such as Facebook,Twitter,and other blogging sites.Sharon can be regarded as a(n)_____.

Differentiate between online forums and blogging sites.

Noah Bennett works for a technology company and is responsible for creating the content of the social media marketing campaign.He also informs the public about topics such as product releases.Noah is a social media developer.

The goal of content marketing is to drive the target audience toward a desired action.

Individuals who are capable of affecting the opinions and actions of others are called _____.

The overview of a social media marketing plan:

The individual who creates and oversees the look and feel of an online community,Facebook page,or other branded content for a particular company is called a(n)_____.

Which of the following can be categorized as a social media tool?

The rules of engagement for social media are meant to:

The executive summary of a social media marketing plan is said to be effective if:

Hootsuite is a social media management software that allows users to manage multiple social network profiles,keep track of brand mentions,and send regular updates to their Twitter account.Hootsuite is an example of a(n)_____

A blog posting,such as a Tweet,that contains only a few words is called a(n)_____.