Exam 4: Social Media: Living in the Connected World

What are the different rules of engagement in social media marketing?

Marketing efforts aimed at creating brand awareness will have a broader target audience compared to those aimed at strengthening relationships with existing customers.

The audience's trust is essential for the success of social media marketing efforts.

A(n)_____ is a blogpost that contains only a few words.

Crowdtrail is a tool used by marketers to evaluate their social media presence by tracking and evaluating users' influence across various virtual communities.It provides information regarding the number of clicks on a company's website and also helps in measuring the total reach,frequency,engagement,and other factors.Crowdtrail is an example of a _____.

Briefly explain how firms develop strategies for a social media marketing plan.

MarkPro Solutions is developing a social media marketing plan for an automobile company in order to help it market its products through social networking sites.MarkPro Solutions has designed a marketing campaign,and is currently in the process of documenting the goals and strategies of the plan together with the implementation and monitoring methods.Which of the following sections of the SMM plan is being developed by MarkPro Solutions in the above scenario?

Differentiate between social media platforms and social media tools.

Social media marketing content focuses on its audience rather than promoting the company outright.

The marketing team at Sienna Technologies has decided to use social media to market the firm's products,and is in the process of creating a social media marketing (SMM)plan.Currently,the marketing team at Sienna Technologies is preparing a report on the various social media platforms and tools being used by its primary competitors.In which of the following sections of the SMM plan is this most likely to be included?

Marketers most often use a single social media platform to reach their target audience.

How do blogs and microblog postings help companies to market their products?

Jonathan,who has experience in graphics designing,was hired by a firm to oversee the look and feel of its Facebook page.Jonathan was most likely hired as a _____.

Zac Rampton loves traveling.He maintains an online journal that contains descriptions of his travel experiences and also pictures of the places he visits.His journal is quite popular among people who are interested in traveling to unexplored destinations.Noticing the popularity of his posts,Zac was hired by a travel firm that wanted him to write engaging articles about its travel packages and other offerings in his online journal.Zac was hired as a _____.

Explain with the help of an example how not-for-profit organizations use social media to market themselves to individuals or organizations.

An online community manager is the primary decision maker who runs the firm's social media program.

The overview of a social media marketing plan describes the overall market conditions and the firm's current position in social media.

The executive summary of a social media marketing plan is said to be effective when it gives compelling reasons as to why the plan should be adopted.

Which of the following social media platforms gives users a place to save,organize or manage links to websites or other Internet resources?

Which of the following is an example of a bookmarking site?