Exam 4: Social Media: Living in the Connected World

The marketing team at Neptune Networks has recently rolled out its social media marketing plan,and is trying to measure the impact of its campaign by tracking the social media platforms that were used for the purpose.The marketing team is using a few entry-level tools to track the blogs,the online communities,and also the firm's Facebook and Twitter accounts.This process of tracking and evaluating a firm's SMM initiatives is known as _____.

Redline is a popular men's clothing brand in the United States.As a part of the firm's new online marketing campaign,the marketing team at Redline has been asked to prepare a synopsis of the overall market condition,including the current position of the firm on social media.The marketing team is most likely to document its findings in the _____ of the marketing plan.

A social media marketing plan is important because:

The goals of a social media marketing plan have to be flexible for marketers to be able to adapt to the changing conditions in the marketing environment.

What is social media marketing? What are its essential features?

How does social media marketing differ from traditional marketing?

Consumers rely on communities created by social media for their buying decisions mainly to:

Badoo is a global,multilingual,social media platform that provides an opportunity for its members to meet new people in their locality,share daily activities,and post opinions on different topics.Badoo is a type of _____.

A(n)_____ is a platform that allows users to post messages and hold conversations on specified topics.

Campalyst is an example of a social media analytics tool as it tracks followers from a like or a tweet on a social network to a purchase on the company's website.It can also be used to measure the impact of a campaign or hashtag.

Timeliness and _____ are vital approaches for a firm involved in managing a potential social media crisis.

Adrian works with the marketing team of an automobile company.He oversees the look and feel of the online communities which the company uses to market its products.His role is similar to that of a social media designer.

Making a list of keywords and using those keywords throughout the social media campaign can help marketers to guide users to the right place on the media platform.

Well-written social media policies of a firm are consistent with its organizational culture and values.

Television commercials are much more effective in specifically targeting interested consumers than social media efforts.

Explain with the help of an example how violation of privacy laws and guidelines could destroy a company's reputation.

The majority of online consumers use social media to make purchase decisions.

Social media helps marketers to connect with influencers.

QR codes can be scanned only with the help of a dedicated QR code reader.

The _____ of a social media marketing plan examines and evaluates the competitors' presence in social media,including the platforms and tools they select and their overall effectiveness.