Exam 4: Social Media: Living in the Connected World

The content programmer of a social news site decides which news postings get the most prominent display on the site.

Communities created by social media help steer consumers toward new brands and products.

While determining the target audience for a particular social media marketing campaign,marketers not only pinpoint the products which will best serve the group,but also determine the social media that will be effective in delivering the message.

Most online shoppers who start with search engines do so because these provide the greatest amount of information about products and companies.

Social media marketing differs from traditional marketing in that social media marketing:

Snaptell allows shoppers to retrieve more information about products while shopping in brick-and-mortar stores.It is an example of a(n)_____.

A person who oversees the social media analytics function in a firm's social media campaign is responsible for measuring the results of the marketing effort.

Blunk is a service that allows users to send updates through posts that contain only a few words.These updates are sent to the users who have signed up to receive them.Blunk can be regarded as a(n)_____.

A _____ is generally responsible for generating programs necessary to build and assemble the features for social tools such as blogs and communities.

The basis for social media is conversation.

A(n)_____ is the primary decision maker who runs a firm's social media program.

Oneview is a social media platform that provides a space for its users to save,organize,and tag links of their favorite websites.The users can also share these links with other members of the platform.Oneview is an example of a _____.

Who among the following is responsible for online public relations and management of the brand over social media sites?

Marketers generally view the goal of social media marketing as developing a conversation with potential customers.

ReadUp is a social media management software that allows its users to read free books available on the Internet and browse through various articles and international dailies for information.ReadUp can be regarded as a(n)_____.

Effective social media marketing requires setting goals and developing strategies to reach a target audience.

The nature of relationships between B2B marketers and their customers is akin to that of firms that market products to consumers.

Not-for-profit organizations use social media to:

The first step in creating a social media marketing plan is to write an executive summary.

Outline some tips for landing a job in social media marketing.