Question 1

In a B2B context,businesses use social media mainly to:

Accepted Answer

A)  share views and make final buying decisions. 
B)  learn about new goods and services. 
C)  connect with the general public. 
D)  build relationships, including partnerships with other companies. 
A)  share views and make final buying decisions. 
B)  learn about new goods and services. 
C)  connect with the general public. 
D)  build relationships, including partnerships with other companies.

Question 2

Which of the following is a major ethical issue faced by social media marketers during their marketing campaigns?

Accepted Answer

A)  Copyright infringement 
B)  Consumer privacy 
C)  Lack of funding 
D)  Contractual concerns 
A)  Copyright infringement 
B)  Consumer privacy 
C)  Lack of funding 
D)  Contractual concerns

Question 3

Social media efforts customize marketers' approach to targeted audiences more than many types of traditional marketing.

Accepted Answer

A) True 
 B)False

Question 4

The rules of engagement for social media mainly focus on making the exchange between marketers and their targeted audience overly positive for the customers.

Accepted Answer

A) True 
 B)False

Question 5

Stinson's,a chain of luxury department stores,uses a unique two-dimensional code on pamphlets and brochures that can be read by mobile phones with cameras.These codes provide detailed information regarding the products available in the store along with their prices.Which of the following are being used by Stinson's in the above scenario?

Accepted Answer

A)  Apps 
B)  Fact Tags 
C)  QR codes 
D)  Social networks 
A)  Apps 
B)  Fact Tags 
C)  QR codes 
D)  Social networks

Question 6

AlphaDevelopers.com is a website that provides a platform for users to post general information on mobile phones,tablets,and other electronic devices.The users can rate the devices and also answer queries from other users.AlphaDevelopers.com is an example of a(n)_____.

Accepted Answer

A)  blogging site 
B)  social networking site 
C)  social news site 
D)  online forum 
A)  blogging site 
B)  social networking site 
C)  social news site 
D)  online forum

Question 7

Wonderlist is a task and note manager for mobile phones that helps users to organize "to-do" lists and increase efficiency.Wonderlist is an app.

Accepted Answer

A) True 
 B)False

Question 8

The process of tracking,measuring,and evaluating a firm's social media marketing initiatives is called _____.

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 9

The rate of revenues received for every dollar spent on an expense is known as _____.

Accepted Answer

A)  return on investment 
B)  resource rent 
C)  earnings per share 
D)  return on equity 
A)  return on investment 
B)  resource rent 
C)  earnings per share 
D)  return on equity

Question 10

Marketers use reach and frequency as variables to calculate the return on investment of their social media marketing initiatives.

Accepted Answer

A) True 
 B)False

Question 11

Microblogging allows people to communicate extensively through lengthy blog postings.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is true with regard to managing a social media marketing campaign?

Accepted Answer

A)  It does not require a flexible approach. 
B)  It does not require familiarity with, or knowledge about the company's brand. 
C)  It requires knowledge of the benefits and drawbacks of the different social media platforms. 
D)  It is damaging for a firm involved in managing a potential social media crisis to be transparent. 
A)  It does not require a flexible approach. 
B)  It does not require familiarity with, or knowledge about the company's brand. 
C)  It requires knowledge of the benefits and drawbacks of the different social media platforms. 
D)  It is damaging for a firm involved in managing a potential social media crisis to be transparent.

Question 13

Once marketers answer the question of who they are trying to reach by targeting their audience,they ask a second vital question in social media marketing:

Accepted Answer

A)  "What is the goal of the campaign?" 
B)  "How do we engage the audience in a conversation?" 
C)  "How do we identify the needs or wants of our potential customers?" 
D)  "How do we create content with the firm's goals and strategies in mind?" 
A)  "What is the goal of the campaign?" 
B)  "How do we engage the audience in a conversation?" 
C)  "How do we identify the needs or wants of our potential customers?" 
D)  "How do we create content with the firm's goals and strategies in mind?"

Question 14

Write a note on any two social media platforms.

Accepted Answer

Students' answers might vary,but should

Question 15

Which of the following sections of a social media marketing plan covers the statements of goals and strategies,target audience,budget and the returns as well as the methods for monitoring,measuring,and managing the marketing campaign?

Accepted Answer

A)  The overview of the plan 
B)  The executive summary 
C)  The body of the plan 
D)  The competitive analysis 
A)  The overview of the plan 
B)  The executive summary 
C)  The body of the plan 
D)  The competitive analysis

Question 16

_____ involves creating and distributing relevant and targeted material to attract and engage an audience,with the goal of driving them to a desired action.

Accepted Answer

A)  Content marketing 
B)  Social media monitoring 
C)  Crowdsourcing 
D)  Social bookmarking 
A)  Content marketing 
B)  Social media monitoring 
C)  Crowdsourcing 
D)  Social bookmarking

Question 17

_____ are two-dimensional bar codes that can be read by some mobile phones with cameras and are used in ads to provide product details to the consumers.

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 18

A(n)_____ is a software that enables users to communicate with each other online.

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 19

A(n)_____ is a formal document that identifies and describes goals and strategies,targeted audience,budget,and implementation methods as well as tactics for monitoring,measuring,and managing the campaign efforts.

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 20

Bon Appétit! is a website that contains recipes written by Elise Bauer.In the website,Bauer also writes various articles regarding simple cooking methods.Bon Appétit! can be regarded as an online forum.

Accepted Answer

A) True 
 B)False

Exam 4: Social Media: Living in the Connected World

In a B2B context,businesses use social media mainly to:

Which of the following is a major ethical issue faced by social media marketers during their marketing campaigns?

Social media efforts customize marketers' approach to targeted audiences more than many types of traditional marketing.

The rules of engagement for social media mainly focus on making the exchange between marketers and their targeted audience overly positive for the customers.

AlphaDevelopers.com is a website that provides a platform for users to post general information on mobile phones,tablets,and other electronic devices.The users can rate the devices and also answer queries from other users.AlphaDevelopers.com is an example of a(n)_____.

Wonderlist is a task and note manager for mobile phones that helps users to organize "to-do" lists and increase efficiency.Wonderlist is an app.

The process of tracking,measuring,and evaluating a firm's social media marketing initiatives is called _____.

The rate of revenues received for every dollar spent on an expense is known as _____.

Marketers use reach and frequency as variables to calculate the return on investment of their social media marketing initiatives.

Microblogging allows people to communicate extensively through lengthy blog postings.

Which of the following is true with regard to managing a social media marketing campaign?

Once marketers answer the question of who they are trying to reach by targeting their audience,they ask a second vital question in social media marketing:

Write a note on any two social media platforms.

Which of the following sections of a social media marketing plan covers the statements of goals and strategies,target audience,budget and the returns as well as the methods for monitoring,measuring,and managing the marketing campaign?

_____ involves creating and distributing relevant and targeted material to attract and engage an audience,with the goal of driving them to a desired action.

_____ are two-dimensional bar codes that can be read by some mobile phones with cameras and are used in ads to provide product details to the consumers.

A(n)_____ is a software that enables users to communicate with each other online.

A(n)_____ is a formal document that identifies and describes goals and strategies,targeted audience,budget,and implementation methods as well as tactics for monitoring,measuring,and managing the campaign efforts.

Bon Appétit! is a website that contains recipes written by Elise Bauer.In the website,Bauer also writes various articles regarding simple cooking methods.Bon Appétit! can be regarded as an online forum.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

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