Question 1

What is the role of a social media strategist and social media developer in social media marketing?

Accepted Answer

A social media strategist is the primary

Question 2

A blogging site is a social media platform where users post news items and hold conversations on specified topics.

Accepted Answer

A) True 
 B)False

Question 3

In an SMM plan,_____ refers to a paragraph or two that explains the who,what,when,where,how,and why of the plan,and gives compelling reasons why the plan should be adopted.

Accepted Answer

A)  the overview 
B)  the executive summary 
C)  the analysis of the competition 
D)  the body of the plan 
A)  the overview 
B)  the executive summary 
C)  the analysis of the competition 
D)  the body of the plan

Question 4

Which of the following is true about a social media marketing plan?

Accepted Answer

A)  It is never documented in writing. 
B)  It identifies and describes methods for monitoring, measuring, and managing the SMM effort. 
C)  It shares no common element with a traditional marketing plan. 
D)  It precludes an analysis of the competition. 
A)  It is never documented in writing. 
B)  It identifies and describes methods for monitoring, measuring, and managing the SMM effort. 
C)  It shares no common element with a traditional marketing plan. 
D)  It precludes an analysis of the competition.

Question 5

Developing the best strategies for social media marketing requires a thorough understanding of the target audience.

Accepted Answer

A) True 
 B)False

Question 6

CafeMom is a website that provides a platform for mothers and mothers-to-be to interact with each other.The website also provides information on various topics such as parenting dilemmas,baby care,and green living.CafeMom can be regarded as a social networking site.

Accepted Answer

A) True 
 B)False

Question 7

A person who oversees all of the company's social media functions,ranging from blogging copywriter to social media strategist is called a _____.

Accepted Answer

A)  content programmer 
B)  social media marketing manager 
C)  social media developer 
D)  social media specialist 
A)  content programmer 
B)  social media marketing manager 
C)  social media developer 
D)  social media specialist

Question 8

The target audience for a social media marketing campaign depends on the goal of the marketing effort.

Accepted Answer

A) True 
 B)False

Question 9

_____ involves creating and distributing relevant and targeted material to attract and engage an audience,with the goal of driving them to a desired action.

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 10

What are social media analytics? Give two examples.

Accepted Answer

Social media analytics are tools that he

Question 11

The term _____ refers to the features of a group or target audience such as age,gender,income,geographic location,and so on,within the larger population that the firm wants to reach.

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 12

Every social media channel has an intended use by its community.

Accepted Answer

A) True 
 B)False

Question 13

What is content marketing? What are the characteristics of an effective social media marketing content?

Accepted Answer

Content marketing involves creating and

Question 14

The primary decision maker who runs a firm's social media program is called a(n)_____.

Accepted Answer

A)  content manager 
B)  online community manager 
C)  social media strategist 
D)  social media designer 
A)  content manager 
B)  online community manager 
C)  social media strategist 
D)  social media designer

Question 15

Majority of the firms measure the success of their social media marketing plan in terms of their social media presence.

Accepted Answer

A) True 
 B)False

Question 16

Marketers select monitoring tools based on the needs of their own firms.

Accepted Answer

A) True 
 B)False

Question 17

A(n)_____ is a social media platform where users post messages and hold conversations on specified topics.

Accepted Answer

A)  social news site 
B)  online forum 
C)  blogging site 
D)  bookmarking site 
A)  social news site 
B)  online forum 
C)  blogging site 
D)  bookmarking site

Question 18

Marketers focus their efforts on setting clear goals in the initial step of a social media marketing campaign because:

Accepted Answer

A)  it helps buyers make final purchase decisions. 
B)  it helps everyone involved in the campaign to aim their efforts in the right direction. 
C)  it is effective in engaging the target audience in a conversation. 
D)  it helps marketers to have control over the content of the marketing message received by the audience. 
A)  it helps buyers make final purchase decisions. 
B)  it helps everyone involved in the campaign to aim their efforts in the right direction. 
C)  it is effective in engaging the target audience in a conversation. 
D)  it helps marketers to have control over the content of the marketing message received by the audience.

Question 19

The rate of revenues received for every dollar spent on an expense is referred to as _____

Accepted Answer

A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes 
A) influencers 
B) social networking sites 
C) social media monitoring 
D) app 
E) online forum
F)demographics
G)social media tool
H)return on investment
I)microblog
J)social media marketing
K)social media
L)transparency
M)social media marketing plan
N)bookmarking site
O)social media strategist
P)social media analytics
Q)social media platform
R)content marketing
S)social news site
T)QR codes

Question 20

Protection of consumer privacy is a major ethical issue faced by social media marketers.

Accepted Answer

A) True 
 B)False

Exam 4: Social Media: Living in the Connected World

What is the role of a social media strategist and social media developer in social media marketing?

A blogging site is a social media platform where users post news items and hold conversations on specified topics.

In an SMM plan,_____ refers to a paragraph or two that explains the who,what,when,where,how,and why of the plan,and gives compelling reasons why the plan should be adopted.

Which of the following is true about a social media marketing plan?

Developing the best strategies for social media marketing requires a thorough understanding of the target audience.

CafeMom is a website that provides a platform for mothers and mothers-to-be to interact with each other.The website also provides information on various topics such as parenting dilemmas,baby care,and green living.CafeMom can be regarded as a social networking site.

A person who oversees all of the company's social media functions,ranging from blogging copywriter to social media strategist is called a _____.

The target audience for a social media marketing campaign depends on the goal of the marketing effort.

_____ involves creating and distributing relevant and targeted material to attract and engage an audience,with the goal of driving them to a desired action.

What are social media analytics? Give two examples.

The term _____ refers to the features of a group or target audience such as age,gender,income,geographic location,and so on,within the larger population that the firm wants to reach.

Every social media channel has an intended use by its community.

What is content marketing? What are the characteristics of an effective social media marketing content?

The primary decision maker who runs a firm's social media program is called a(n)_____.

Majority of the firms measure the success of their social media marketing plan in terms of their social media presence.

Marketers select monitoring tools based on the needs of their own firms.

A(n)_____ is a social media platform where users post messages and hold conversations on specified topics.

Marketers focus their efforts on setting clear goals in the initial step of a social media marketing campaign because:

The rate of revenues received for every dollar spent on an expense is referred to as _____

Protection of consumer privacy is a major ethical issue faced by social media marketers.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

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