Question 1

Toyota's promotion of cars using hybrid technology is an example of _____.

Accepted Answer

A) environmental scanning 
B) environmental management 
C) competitive environment 
D) time-based competition 
E) economic environment
F)demarketing
G)consumerism
H)marketing ethics
I)social responsibility
J)green marketing
K)oligopoly
L)gross domestic product
M)planned obsolescence
N)inflation
O)socially responsible marketing
P)political-legal environment
Q)VoIP
R)discretionary income
S)antitrust
T)strategic alliance 
A) environmental scanning 
B) environmental management 
C) competitive environment 
D) time-based competition 
E) economic environment
F)demarketing
G)consumerism
H)marketing ethics
I)social responsibility
J)green marketing
K)oligopoly
L)gross domestic product
M)planned obsolescence
N)inflation
O)socially responsible marketing
P)political-legal environment
Q)VoIP
R)discretionary income
S)antitrust
T)strategic alliance J

Question 2

In the United States,four major music companies receive 80 percent of recording revenues.Such a market structure is termed as a(n)_____.

Accepted Answer

A)  monopsony 
B)  oligopoly 
C)  monopoly 
D)  duopoly 
A)  monopsony 
B)  oligopoly 
C)  monopoly 
D)  duopoly B

Question 3

The main purpose of the community development financial institutions certified by the U.S.Treasury Department is to educate low-income borrowers.

Accepted Answer

A) True 
 B)False  True

Question 4

Marketers are usually more concerned with the amount of discretionary income in households.

Accepted Answer

A) True 
 B)False

Question 5

_____ is a strategy of developing and distributing goods and services more quickly than other firms.

Accepted Answer

A) environmental scanning 
B) environmental management 
C) competitive environment 
D) time-based competition 
E) economic environment
F)demarketing
G)consumerism
H)marketing ethics
I)social responsibility
J)green marketing
K)oligopoly
L)gross domestic product
M)planned obsolescence
N)inflation
O)socially responsible marketing
P)political-legal environment
Q)VoIP
R)discretionary income
S)antitrust
T)strategic alliance 
A) environmental scanning 
B) environmental management 
C) competitive environment 
D) time-based competition 
E) economic environment
F)demarketing
G)consumerism
H)marketing ethics
I)social responsibility
J)green marketing
K)oligopoly
L)gross domestic product
M)planned obsolescence
N)inflation
O)socially responsible marketing
P)political-legal environment
Q)VoIP
R)discretionary income
S)antitrust
T)strategic alliance

Question 6

Despite its many advantages,technology can seldom address social concerns.

Accepted Answer

A) True 
 B)False

Question 7

Ensuring ethical practices means promising customers and business partners to sacrifice quality and fairness for profit.

Accepted Answer

A) True 
 B)False

Question 8

If a business refuses to comply with a request by the _____,the agency can issue a cease-and-desist order,which gives a final demand to stop an illegal practice.

Accepted Answer

A)  Environmental Protection Agency 
B)  Consumer Product Safety Commission 
C)  U.S. Department of Justice 
D)  Federal Trade Commission 
A)  Environmental Protection Agency 
B)  Consumer Product Safety Commission 
C)  U.S. Department of Justice 
D)  Federal Trade Commission

Question 9

The existing U.S.legal framework was constructed in a logical,systematic manner,resulting in a coherent and easily understood body of laws.

Accepted Answer

A) True 
 B)False

Question 10

The Direct Marketing Association helps consumers to get their names removed from marketers' targeted lists.

Accepted Answer

A) True 
 B)False

Question 11

The demand for green products is increasing as consumers have responded by purchasing more and more green goods,providing profits and opportunities for growth to the companies that make and sell them.

Accepted Answer

A) True 
 B)False

Question 12

The history of U.S.government regulation can be divided into four phases: the antimonopoly period,_____,consumer protection,and industry deregulation.

Accepted Answer

A)  protecting trade 
B)  protecting competitors 
C)  protecting cyberspace 
D)  protecting privacy 
A)  protecting trade 
B)  protecting competitors 
C)  protecting cyberspace 
D)  protecting privacy

Question 13

What is consumerism? What can marketers do to protect the consumer's right to be informed?

Accepted Answer

Consumerism is defined as a social force

Question 14

One way the Federal Trade Commission can enforce laws is by issuing a consent order in which a firm accused of violations can agree to voluntary compliance without admitting guilt.

Accepted Answer

A) True 
 B)False

Question 15

Technological innovations create not just new goods and services but also entirely new industries.

Accepted Answer

A) True 
 B)False

Question 16

It is believed that marketers need to reevaluate their strategies and concentrate on their most promising products during the _____ stage of the business cycle.

Accepted Answer

A)  recession 
B)  recovery 
C)  maturity 
D)  prosperity 
A)  recession 
B)  recovery 
C)  maturity 
D)  prosperity

Question 17

How can marketers help companies to meet their social responsibility? What impact does social responsibility have on the public's perception of an organization? Give examples of companies that have undertaken socially responsible initiatives.

Accepted Answer

Marketers must consider the global effec

Question 18

The firm that provides regional expertise in a strategic alliance does not share the risks associated with the business.

Accepted Answer

A) True 
 B)False

Question 19

Alliances are considered essential in countries where:

Accepted Answer

A)  markets are monopolistic in nature. 
B)  laws require foreign firms doing business there to work with local companies. 
C)  partners combine resources and capital to create competitive advantages in an established market. 
D)  efforts are required to achieve organizational objectives by predicting and influencing the technological environments. 
A)  markets are monopolistic in nature. 
B)  laws require foreign firms doing business there to work with local companies. 
C)  partners combine resources and capital to create competitive advantages in an established market. 
D)  efforts are required to achieve organizational objectives by predicting and influencing the technological environments.

Question 20

The industry deregulation phase has focused on increasing the competition in industries such as utilities and financial services.

Accepted Answer

A) True 
 B)False

Exam 3: The Marketing Environment, Ethics, and Social Responsibility

Toyota's promotion of cars using hybrid technology is an example of _____.

In the United States,four major music companies receive 80 percent of recording revenues.Such a market structure is termed as a(n)_____.

The main purpose of the community development financial institutions certified by the U.S.Treasury Department is to educate low-income borrowers.

Marketers are usually more concerned with the amount of discretionary income in households.

_____ is a strategy of developing and distributing goods and services more quickly than other firms.

Despite its many advantages,technology can seldom address social concerns.

Ensuring ethical practices means promising customers and business partners to sacrifice quality and fairness for profit.

If a business refuses to comply with a request by the _____,the agency can issue a cease-and-desist order,which gives a final demand to stop an illegal practice.

The existing U.S.legal framework was constructed in a logical,systematic manner,resulting in a coherent and easily understood body of laws.

The Direct Marketing Association helps consumers to get their names removed from marketers' targeted lists.

The demand for green products is increasing as consumers have responded by purchasing more and more green goods,providing profits and opportunities for growth to the companies that make and sell them.

The history of U.S.government regulation can be divided into four phases: the antimonopoly period,_____,consumer protection,and industry deregulation.

What is consumerism? What can marketers do to protect the consumer's right to be informed?

One way the Federal Trade Commission can enforce laws is by issuing a consent order in which a firm accused of violations can agree to voluntary compliance without admitting guilt.

Technological innovations create not just new goods and services but also entirely new industries.

It is believed that marketers need to reevaluate their strategies and concentrate on their most promising products during the _____ stage of the business cycle.

How can marketers help companies to meet their social responsibility? What impact does social responsibility have on the public's perception of an organization? Give examples of companies that have undertaken socially responsible initiatives.

The firm that provides regional expertise in a strategic alliance does not share the risks associated with the business.

Alliances are considered essential in countries where:

The industry deregulation phase has focused on increasing the competition in industries such as utilities and financial services.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

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