Exam 3: The Marketing Environment, Ethics, and Social Responsibility

Technological advancement helps reduce prices and offers superior,cost-efficient distribution methods.

The environmental scanning process helps firms to determine the best response to a particular environment change.

What ethical issues might arise when developing a product strategy?

_____ leads to new goods and services for consumers,improves existing products,offers better customer service,and often reduces prices through new,cost-efficient production and distribution methods.

To acquire regional expertise and comply with the local laws of a country,international firms often find it desirable to:

Deflation is necessarily better for the economy than inflation as inflation devalues money and reduces the purchasing power of consumers.

A clothing manufacturer sells to 300 retail chains and boutiques within the United States.Since West Coast retailers have a more affluent clientele,they can command higher retail prices.This is likely to be considered illegal under the Clayton Act.

Last summer,the Thomas family had to decide whether to buy a new car,go to Disney World,or remodel their basement.They chose the vacation.This illustrates:

It has been seen that periods of major innovations often lead to:

Which of the following bans the purchase of domain names that are identical or confusingly similar to existing registered trademarks?

Which of the following stages in the business cycle forces businesses to hold down costs,trim payrolls,and cut down travel costs in order to earn profits and cope with uncertain consumer demand?

Which act prohibits price discrimination in sales to wholesalers,retailers,or other producers?

The Federal Food and Drug Act was designed to maintain a competitive environment in the food and drug industries.

During an eighteen-month period,sales of Mercedes automobiles,Carnival Cruise vacations,and Florida real estate increased by at least 20 percent.A marketer might deduce that the business cycle is in the late stages of recovery or experiencing a period of economic prosperity.

Public and private consumer interest groups and self-regulatory organizations are part of the legal environment.

Which of the following is a critical issue facing governmental agencies regarding ethics in marketing research?

The production,promotion,and reclamation of environmentally sensitive products is called _____.

The Federal Trade Commission Act is a law that:

_____ are used by the federal government to control extreme fluctuations in the business cycle that can lead to a depression.

_____ is the process of reducing consumer demand for a good or service to a level that a firm can supply.