Exam 3: The Marketing Environment, Ethics, and Social Responsibility

What is a strategic alliance? Why do firms engage in strategic alliances?

JP Video Rentals is offering a "Rent 2 get 1 free" video rental coupon.They have been accused of deceptive advertising throughout the U.S.Which division of the Council of Better Business Bureaus is designated to handle such cases?

Which of the following components of the marketing environment consists of factors that influence consumer buying power and marketing strategies?

The process of collecting information about the external marketing environment to identify and interpret potential trends is called _____.

Sears offers discount coupons and lowers prices on 1,000 items in the store in order to generate sales.This is most likely to occur during an economic recession.

Major oil companies,such as ExxonMobil and Chevron,often donate large amounts of money toward political campaigns in an attempt to influence government policy in their favor.This is an example of environmental management.

The Coffee Cup,a popular coffee chain in Switzerland,is trying to expand its business into Canada.It decides to enter into a partnership with a Canadian bookstore chain to set up coffee shops inside bookstores,an arrangement which will benefit both firms.This type of partnership that helps to create a competitive advantage in a new market is known as a _____.

Sentencing guidelines act as an incentive for corporations to implement effective ethics compliance programs-if they are hauled into court,the existence of such a program can help reduce penalties.

_____ is the process of collecting information about the external marketing environment to identify and interpret potential trends.

The Council of Better Business Bureaus is a national organization devoted to consumer service and _____.

Which of the following devalues money and reduces its purchasing power through persistent increase in prices?

Indirect competition occurs among marketers of:

What is demarketing? Give examples of methods used by businesses to compensate for limited resources.

The government's Do Not Call Registry that helps consumers to avoid telemarketing calls exempts callers who represent:

Environmental management rarely works because marketers cannot hope to influence the external environment,they can only respond to changes in it.

List out the four phases in the history of U.S.government regulations.Why were these regulations passed?

Which of the following phases in the history of U.S.government regulation sought to increase competition among industries by permitting them to expand their services into the new markets?

The decision of whether or not to compete should be based on a firm's resources,objectives,and expected profit potential.

The Robinson-Patman Act was passed to:

As suggested by President John.F.Kennedy,the consumers' right to be _____ states that consumers should be assured that the goods and services they purchase are not injurious with normal use.