Question 1

Long deflationary periods can cause a freefall in business profits,lower returns on most investments,and widespread job layoffs.

Accepted Answer

A) True 
 B)False

Question 2

Marketers must constantly monitor their competitors' products,prices,distribution,and promotional efforts because:

Accepted Answer

A)  competitors may be violating truth-in-advertising laws. 
B)  it can lower a firm's command over the market price. 
C)  it will help prevent indirect competition. 
D)  firms may need to adjust their marketing mix based on new competing products. 
A)  competitors may be violating truth-in-advertising laws. 
B)  it can lower a firm's command over the market price. 
C)  it will help prevent indirect competition. 
D)  firms may need to adjust their marketing mix based on new competing products.

Question 3

The government's Do Not Call Registry exempts callers representing not-for-profit organizations and political candidates.

Accepted Answer

A) True 
 B)False

Question 4

Which law protects intellectual property rights by prohibiting the copying or downloading of digital files?

Accepted Answer

A)  The Real ID Act 
B)  The Electronic Signature Act 
C)  The Digital Millennium Copyright Act 
D)  The Identity Theft and Assumption Deterrence Act 
A)  The Real ID Act 
B)  The Electronic Signature Act 
C)  The Digital Millennium Copyright Act 
D)  The Identity Theft and Assumption Deterrence Act

Question 5

Six firms - GM,Ford,Chrysler,Toyota,Honda,and Nissan - share 90 percent of all U.S.auto sales.Hence the U.S.auto market can be regarded as a monopoly.

Accepted Answer

A) True 
 B)False

Question 6

Marketers intentionally offering products with limited durability are engaging in _____.

Accepted Answer

A) environmental scanning 
B) environmental management 
C) competitive environment 
D) time-based competition 
E) economic environment
F)demarketing
G)consumerism
H)marketing ethics
I)social responsibility
J)green marketing
K)oligopoly
L)gross domestic product
M)planned obsolescence
N)inflation
O)socially responsible marketing
P)political-legal environment
Q)VoIP
R)discretionary income
S)antitrust
T)strategic alliance 
A) environmental scanning 
B) environmental management 
C) competitive environment 
D) time-based competition 
E) economic environment
F)demarketing
G)consumerism
H)marketing ethics
I)social responsibility
J)green marketing
K)oligopoly
L)gross domestic product
M)planned obsolescence
N)inflation
O)socially responsible marketing
P)political-legal environment
Q)VoIP
R)discretionary income
S)antitrust
T)strategic alliance

Question 7

The Sherman Antitrust Act,Clayton Act,and Federal Trade Commission Act are evidence of federal commitment to maintaining a competitive business environment in the United States.

Accepted Answer

A) True 
 B)False

Question 8

Managers of firms have traditionally focused on improving their relationship with the government and the general public as part of their social responsibility.

Accepted Answer

A) True 
 B)False

Question 9

Marketing strategies that work for a particular cultural group in the United States will always work when applied to the same cultural group abroad.

Accepted Answer

A) True 
 B)False

Question 10

The four basic consumer rights are: the right to be informed,the right to be heard,the right to be safe,and:

Accepted Answer

A)  the right to feedback. 
B)  the right to choose freely. 
C)  the right to sue. 
D)  the right to demand. 
A)  the right to feedback. 
B)  the right to choose freely. 
C)  the right to sue. 
D)  the right to demand.

Question 11

Fresh Meadows,an organic yogurt manufacturer,organizes camps to assist and encourage farmers in adopting organic farming practices.Fresh Meadows is engaging in socially responsible marketing.

Accepted Answer

A) True 
 B)False

Question 12

_____ is the sum of all goods and services produced by a nation in a year.

Accepted Answer

A) environmental scanning 
B) environmental management 
C) competitive environment 
D) time-based competition 
E) economic environment
F)demarketing
G)consumerism
H)marketing ethics
I)social responsibility
J)green marketing
K)oligopoly
L)gross domestic product
M)planned obsolescence
N)inflation
O)socially responsible marketing
P)political-legal environment
Q)VoIP
R)discretionary income
S)antitrust
T)strategic alliance 
A) environmental scanning 
B) environmental management 
C) competitive environment 
D) time-based competition 
E) economic environment
F)demarketing
G)consumerism
H)marketing ethics
I)social responsibility
J)green marketing
K)oligopoly
L)gross domestic product
M)planned obsolescence
N)inflation
O)socially responsible marketing
P)political-legal environment
Q)VoIP
R)discretionary income
S)antitrust
T)strategic alliance

Question 13

Baier Oil Co.encourages consumers to reduce oil consumption by engaging in environmentally friendly commuting through its promotional campaigns.It also provides tips for people to employ green commuting.These measures employed by the company to reduce the demand for oil shows that they are engaging in:

Accepted Answer

A)  socially responsible investing. 
B)  demarketing. 
C)  product redesigning. 
D)  green marketing. 
A)  socially responsible investing. 
B)  demarketing. 
C)  product redesigning. 
D)  green marketing.

Question 14

A pharmaceutical company that works with the Food and Drug Administration to create new regulations is practicing:

Accepted Answer

A)  strategic planning. 
B)  environmental scanning. 
C)  marketing research. 
D)  environmental management. 
A)  strategic planning. 
B)  environmental scanning. 
C)  marketing research. 
D)  environmental management.

Question 15

The extent of consumer spending is directly related to the rate of unemployment.

Accepted Answer

A) True 
 B)False

Question 16

The marketers' standards of conduct and moral values are called _____.

Accepted Answer

A) environmental scanning 
B) environmental management 
C) competitive environment 
D) time-based competition 
E) economic environment
F)demarketing
G)consumerism
H)marketing ethics
I)social responsibility
J)green marketing
K)oligopoly
L)gross domestic product
M)planned obsolescence
N)inflation
O)socially responsible marketing
P)political-legal environment
Q)VoIP
R)discretionary income
S)antitrust
T)strategic alliance 
A) environmental scanning 
B) environmental management 
C) competitive environment 
D) time-based competition 
E) economic environment
F)demarketing
G)consumerism
H)marketing ethics
I)social responsibility
J)green marketing
K)oligopoly
L)gross domestic product
M)planned obsolescence
N)inflation
O)socially responsible marketing
P)political-legal environment
Q)VoIP
R)discretionary income
S)antitrust
T)strategic alliance

Question 17

The local government in Colorado has made it mandatory for firms to publish information on labels,regarding the environmental impact of their products.The government is trying to protect the consumers' right to be safe.

Accepted Answer

A) True 
 B)False

Question 18

HandyBrands Inc.,a consumer goods company,engages in the design,manufacture,sourcing,and sale of apparel essentials in the United States and abroad.They have a very good e-tailing portal.Online shopping constitutes 40 percent of their sales.Recently,they have faced complaints by customers that orders are not getting processed.The reason was the existence of a website with similar content and an identical domain name.HandyBrands Inc.should take the help of the _____.

Accepted Answer

A)  Electronic Signature Act 
B)  Anticybersquatting Consumer Protection Act 
C)  Identity Theft and Assumption Deterrence Act 
D)  Credit Card Accountability, Responsibility and Disclosure Act 
A)  Electronic Signature Act 
B)  Anticybersquatting Consumer Protection Act 
C)  Identity Theft and Assumption Deterrence Act 
D)  Credit Card Accountability, Responsibility and Disclosure Act

Question 19

Which of the following helps time-based competitors to improve product quality,reduce costs,and expand product offerings to satisfy new market segments and enhance customer satisfaction?

Accepted Answer

A)  Validity and reliability 
B)  Flexibility and responsiveness 
C)  Rigidity and vision 
D)  Profitability and coverage 
A)  Validity and reliability 
B)  Flexibility and responsiveness 
C)  Rigidity and vision 
D)  Profitability and coverage

Question 20

Laura decided to quit her job and travel for a year.She can be considered a part of the population that is unemployed.

Accepted Answer

A) True 
 B)False

Long deflationary periods can cause a freefall in business profits,lower returns on most investments,and widespread job layoffs.

Marketers must constantly monitor their competitors' products,prices,distribution,and promotional efforts because:

The government's Do Not Call Registry exempts callers representing not-for-profit organizations and political candidates.

Which law protects intellectual property rights by prohibiting the copying or downloading of digital files?

Six firms - GM,Ford,Chrysler,Toyota,Honda,and Nissan - share 90 percent of all U.S.auto sales.Hence the U.S.auto market can be regarded as a monopoly.

Marketers intentionally offering products with limited durability are engaging in _____.

The Sherman Antitrust Act,Clayton Act,and Federal Trade Commission Act are evidence of federal commitment to maintaining a competitive business environment in the United States.

Managers of firms have traditionally focused on improving their relationship with the government and the general public as part of their social responsibility.

Marketing strategies that work for a particular cultural group in the United States will always work when applied to the same cultural group abroad.

The four basic consumer rights are: the right to be informed,the right to be heard,the right to be safe,and:

Fresh Meadows,an organic yogurt manufacturer,organizes camps to assist and encourage farmers in adopting organic farming practices.Fresh Meadows is engaging in socially responsible marketing.

_____ is the sum of all goods and services produced by a nation in a year.

A pharmaceutical company that works with the Food and Drug Administration to create new regulations is practicing:

The extent of consumer spending is directly related to the rate of unemployment.

The marketers' standards of conduct and moral values are called _____.

The local government in Colorado has made it mandatory for firms to publish information on labels,regarding the environmental impact of their products.The government is trying to protect the consumers' right to be safe.

Which of the following helps time-based competitors to improve product quality,reduce costs,and expand product offerings to satisfy new market segments and enhance customer satisfaction?

Laura decided to quit her job and travel for a year.She can be considered a part of the population that is unemployed.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 3: The Marketing Environment, Ethics, and Social Responsibility

Long deflationary periods can cause a freefall in business profits,lower returns on most investments,and widespread job layoffs.

Marketers must constantly monitor their competitors' products,prices,distribution,and promotional efforts because:

The government's Do Not Call Registry exempts callers representing not-for-profit organizations and political candidates.

Which law protects intellectual property rights by prohibiting the copying or downloading of digital files?

Six firms - GM,Ford,Chrysler,Toyota,Honda,and Nissan - share 90 percent of all U.S.auto sales.Hence the U.S.auto market can be regarded as a monopoly.

Marketers intentionally offering products with limited durability are engaging in _____.

The Sherman Antitrust Act,Clayton Act,and Federal Trade Commission Act are evidence of federal commitment to maintaining a competitive business environment in the United States.

Managers of firms have traditionally focused on improving their relationship with the government and the general public as part of their social responsibility.

Marketing strategies that work for a particular cultural group in the United States will always work when applied to the same cultural group abroad.

The four basic consumer rights are: the right to be informed,the right to be heard,the right to be safe,and:

Fresh Meadows,an organic yogurt manufacturer,organizes camps to assist and encourage farmers in adopting organic farming practices.Fresh Meadows is engaging in socially responsible marketing.

_____ is the sum of all goods and services produced by a nation in a year.

A pharmaceutical company that works with the Food and Drug Administration to create new regulations is practicing:

The extent of consumer spending is directly related to the rate of unemployment.

The marketers' standards of conduct and moral values are called _____.

The local government in Colorado has made it mandatory for firms to publish information on labels,regarding the environmental impact of their products.The government is trying to protect the consumers' right to be safe.

Which of the following helps time-based competitors to improve product quality,reduce costs,and expand product offerings to satisfy new market segments and enhance customer satisfaction?

Laura decided to quit her job and travel for a year.She can be considered a part of the population that is unemployed.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-to-Business (B2B)Marketing

Global Marketing

Market Segmentation, Targeting, and Positioning

Marketing Research and Sales Forecasting

Relationship Marketing and Customer Relationship Management (CRM)

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, Wholesalers, and Direct Marketers

Integrated Marketing Communications, Advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Your Career in Marketing

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters