Exam 3: The Marketing Environment, Ethics, and Social Responsibility

In addition to planning for change,marketers must set goals to meet the concerns of customers,employees,shareholders,and members of the general public.

People develop standards of ethical behavior based on their own systems of values.

The success or failure of a product is independent of the competitive environment.

_____ is a social force within the marketing environment that aids and protects the consumer by exerting pressures on the business and government.

Rising prices caused by excess demand and increases in the costs of raw materials,component parts,human resources,or other factors of production is referred to as _____.

A stay-at-home mother,a high school senior,and a retired government employee are considered unemployed if they do not have a job and don't want one.

The choice between pleasing all consumers and remaining profitable-thus surviving-defines one of the most difficult dilemmas facing business.

Which act prohibits restraint of trade and monopolization and identifies a competitive marketing system as a national policy goal?

As economic recovery begins after a period of recession,consumption patterns would reveal a sharp spike.

Jen's Dairy markets milk and other milk products that are purely organic and grown using sustainable farming methods.They also have a program under which they recycle used cans of their products.These marketing strategies employed by Jen's Dairy show that they are involved in _____.

In Australia,consumer spending in the past few months has seen an upward trend,and buyers are willing to spend more on premium brands.From this pattern,we can say that Australia is in the _____ stage of the business cycle.

The competition between Amtrak,Hertz,and Delta Airlines for the travelers' dollar is considered indirect competition because these services can be substituted for one another.

The factors that influence consumer buying power and marketing strategies are part of the _____ of a market.

Strategic alliances are necessary in countries where local laws require foreign companies to work with local businesses.

Changes in an environment are most often the result of sudden crises.

Differentiate between direct and indirect competition with examples.

The component of the marketing environment that consists of laws that require firms to protect consumer rights is referred to as the _____.

Which of the following has ended total monopoly protection for most utilities like natural gas,electricity,water,and cable TV service?

Why is ethics regarded as a critical issue in marketing research? What are the steps taken by the government to ensure consumer safety and privacy?

The Federal Trade Commission was established to facilitate trade by removing tariffs and other trade barriers among Canada,Mexico,and the United States.