Exam 4: Social Media: Living in the Connected World

Job seekers can use social media to improve their job prospects in the market by:

Which of the following refers to a platform where a host or writer posts information or opinions on various topics and followers may respond?

The content for a social media marketing campaign is said to be effective if it:

A person who manages external engagement with customers in social media channels is called a social media developer.

Eons.com is a website for baby boomers that allows members to find friends,share experiences on various topics,and post photos and videos.It also provides information on health,fitness,retirement and insurance,and access to various special interest groups.Eons.com is an example of a _____.

DailyHub is a popular website that allows users to post reviews and news items on the latest electronic gadgets in the market.DailyHub is an example of a social news site.

After developing strategies of the campaign,marketers focus on specific tactics such as recruiting influencers,setting up contests,or offering coupons and discounts.

In order for SMM to succeed,the content of its messages must:

Every social network has its own search engine which allows users to search for topics that interest them.

Topix.net is a website that allows people to comment on news articles and report on events occurring in their local communities.It also allows users to edit and rate the topics of their choice.Topix.net can be grouped under which of the following social media platforms?

Comment Sniper helps companies to monitor the comments on their products and also the discussions on online forums.Comment Sniper is an example of social media analytics tool.

Target Inc.,an online marketing company that designs marketing campaigns for firms,is developing a social media marketing plan for a consumer goods company.The development team has created the entire plan and is now trying to compile the salient features of the plan that cites the reasons for adopting it.The development team is writing the _____ of the marketing plan.

Walter Reed works for the marketing team at a mobile manufacturing company and is responsible for creating content and generating discussions on social media sites regarding the company's product releases and other lifestyle conversations.His responsibilities in the marketing team are similar to those of a _____.

The term _____ refers to different forms of electronic communication through which users can create online communities to exchange information,ideas,messages,and other content.

A(n)_____ is a type of software or technology that allows users to build,integrate,or facilitate a community,interaction among users,and user generated content.

Which of the following social media platforms allow users to report on the happenings in their communities and then vote on which postings get the most prominent display on the site?

The use of social media portals to create a positive influence on consumers or business customers toward an organization's brand,products,public image,or website is known as _____.

Social media marketing creates a buzz that carries the marketing message from one user to the next until it becomes viral.

A(n)_____ is a platform that gives users a place to save,organize,and manage links to websites and other Internet resources.

Directing consumers to a specific landing page for a marketing campaign,rather than the company's home page first,helps potential consumers to participate in a conversation with the marketers.