Exam 14: Marketing Channels and Supply Chain Management

Logistics is the process of coordinating the flow of information,goods,and services among members of the distribution channel.

A vertical marketing system (VMS)in which a single owner operates the entire marketing channel is called a(n)_____ marketing system.

ABC Corp.,a mining equipment manufacturer,provides loaders and feeder breakers for Ground Works,a mining company.ABC Corp.regularly sends information on new products as well as on upgrades for old products to the management in Ground Works.ABC Corp relies on _____ to sell its products.

The strategy of selective distribution involves distributing a product through a limited number of channels.

Best Transport Solutions provides trucking facilities to various furniture manufacturers.The regular rate that Best Transport would charge for moving furniture from a company's warehouse to a specific retail store is referred to as the _____ rate.

Advertising in which the manufacturer pays a percentage of the retailer's advertising expenditures and the retailer prominently displays the firm's products is known as _____ advertising.

Which of the following modes of transportation is the costliest?

A&S Corp.regularly ships its products to its warehouses.They ship three truckloads of merchandise biweekly using the services of the same trucking company.The trucking company on its part provides A&S Corp.a subsidized rate because it gets a regular business from A&S Corp.The discounted rate thus charged is called a _____ rate.

Describe the factors that influence a firm's choice of a marketing channel strategy.

When a logistics manager combines several unitized loads into a single,well-protected load for shipment,it is called:

Which of the following distribution strategies seeks to distribute a product through all available channels in a trade area?

Controlling part of the supply chain that involves raw materials,inbound logistics,and warehouse and storage facilities constitutes _____.

_____ refers to the movement of products through more than one channel to reach the firm's target market.

_____ is a marketing strategy in which a producer on its own establishes sales contact with its product's final users.

A VMS that coordinates channel activities through formal agreements among participants is called a(n)_____ marketing system.

An example of vertical conflict within the clothing industry would be when a firm such as Jones,New York decides to sell its line of women's blazers directly to consumers via their website,as opposed to distributing them via its usual wholesale channels.

Merle Norman,a cosmetics manufacturer,sells its products exclusively through its own retail stores.This is an example of forward integration of distribution channels.

When a manufacturer of toys uses its own fleet of trucks for transporting its products to retail stores,it is using _____ carriers.

A storage warehouse assembles and redistributes goods,keeping them moving as much as possible.

Describe the role of distribution channels in a firm's marketing strategy.