Exam 14: Marketing Channels and Supply Chain Management

Which of the following modes of transportation has the lowest transport cost?

Discuss the three classes of freight carriers.

Bubble,a company that manufactures gums and candies,distributes its products through all possible channels.One can pick up a Bubble's product from just about anywhere-department stores,general stores,convenience stores,and even local medical shops.Which of the following distribution strategy is being employed by Bubble?

Standardized modular shipping containers maximize savings by limiting loading,unloading,and other handling.

Horizontal conflict causes problem between different types of marketing intermediaries that handle similar products.

Compare and contrast wholesalers and agents/brokers.

Marketers usually adopt a dual distribution strategy either to maximize their firm's coverage in the marketplace or to increase the cost effectiveness of the firm's marketing effort.

The complete sequence of suppliers and activities that contribute to the creation and delivery of goods and services is known as the supply chain.

Discuss the two categories of channel conflict.Give an example of each.

Customer service standards state the goals and define acceptable performance for the quality of service that a firm expects to deliver to its customers.

When a producer decides to advertise products on its website and sell them online,while continuing to distribute products to its current retailer customer base,the decision is likely to result in horizontal channel conflict.

Discuss the legal problems associated with exclusive distribution.

A merchant wholesaler is an independently owned wholesaler that takes title to the goods.

Conflicts resulting from disagreements among channel members at the same level,such as two or more wholesalers or two or more retailers,or among marketing intermediaries of the same type are called _____ conflicts.

Motor carriers concentrate on shipping raw materials while railroads typically haul bulk shipments of manufactured products.

When the same branded product is carried in competing retail pharmacies,discount houses,department stores,and convenience stores,the marketing channel conflict that can result is referred to as:

Alve,a fashion house specializing in designer bags,sells its products only through a limited number of boutiques worldwide.This is an example of:

Common carriers operate under much looser regulations than contract carriers.

Lush,a handmade cosmetics company,gives its customers a free product when they return used Lush containers.This offer is aimed at promoting recycling of the containers.The channel used by the consumers to return used containers is referred to as a:

Which of the following is true of pipelines as a transportation alternative?