Exam 14: Marketing Channels and Supply Chain Management

A value-added service is a basic service that customers normally receive and expect.

The supply chain begins with the movement of finished products through the marketing channel to customers.

Which of the following is true of contract carriers?

An arrangement that requires a marketing intermediary to carry items other than those they want to sell is known as a(n)_____.

A wholesaler-sponsored voluntary chain allows retailers to save on advertising costs.

Which of the following terms represents businesses that provide transportation services as for-hire carriers to the general public?

A business product with large unit sales,for which transportation accounts for only a small percentage of the total cost,is usually distributed using the producer-agent-business user channel.

Which of the following functions as a manufacturer's representative?

Lakeview Industries contracts with Marine Motor Distributors to sell their newly patented outboard engine.In exchange for exclusive dealership rights,Marine Motor has agreed to carry the full line of boating accessories offered by Lakeview.This arrangement can be described as an example of:

In piggyback operations,highway trailers and containers ride on railroad flatcars,thus combining the long-haul capacity of the train with the door-to-door flexibility of the truck.

Horizontal territorial restrictions result from agreements between retailers or wholesalers to avoid competition among sellers of products from the same producer.

Controlling part of the supply chain that involves finished product storage,outbound logistics,marketing and sales,and customer service constitutes _____.

Which of the following factors is a characteristic of a long marketing channel?

Supply chain management refers to the control of the activities of purchasing,processing,and delivery through which raw materials are transformed into products and made available to final consumers.

Piggyback service is the most widely used form of intermodal coordination.

The biggest advantage of a physical distribution system is that its components are independent and hence,a decision in one area is unlikely to affect the functioning of the other components.

Which of the following is the most widely used form of intermodal coordination?

A multimodal firm provides intermodal service through external transportation resources.

Which of the following is a form of intermodal coordination where motor carriers deliver shipments to air carriers who transport them between airports,and then turn them over to motor carriers for local delivery?

Discuss the concept of protective packaging and materials handling.