Question 1

The traditional channel for consumer goods proceeds from producer to:

Accepted Answer

A)  the ultimate consumer or user. 
B)  agent to wholesaler to consumer. 
C)  agent to the ultimate user. 
D)  wholesaler to retailer to user. 
A)  the ultimate consumer or user. 
B)  agent to wholesaler to consumer. 
C)  agent to the ultimate user. 
D)  wholesaler to retailer to user.

Question 2

In exclusive distribution,producers and retailers cooperate closely in decisions concerning advertising and promotion,inventory carried by the retailers,and prices.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following modes of transportation provides the most efficient way for moving bulky commodities over long distances?

Accepted Answer

A)  Railroads 
B)  Motor carriers 
C)  Water carriers 
D)  Pipelines 
A)  Railroads 
B)  Motor carriers 
C)  Water carriers 
D)  Pipelines

Question 4

Discuss RFID and ERP systems as methods for streamlining and managing logistics.

Accepted Answer

RFID or radio-frequency identification i

Question 5

Distribution of a product through a limited number of channels is called _____.

Accepted Answer

A) distribution channel 
B) forward integration 
C) logistics 
D) dual distribution 
E) direct selling
F)intensive distribution
G)selective distribution
H)exclusive distribution
I)tying agreement
J)backward integration
K)administered marketing system
L)corporate marketing system
M)contractual marketing system
N)private carriers
O)materials handling system
P)franchise
Q)common carriers
R)upstream management
S)suboptimization
T)downstream management 
A) distribution channel 
B) forward integration 
C) logistics 
D) dual distribution 
E) direct selling
F)intensive distribution
G)selective distribution
H)exclusive distribution
I)tying agreement
J)backward integration
K)administered marketing system
L)corporate marketing system
M)contractual marketing system
N)private carriers
O)materials handling system
P)franchise
Q)common carriers
R)upstream management
S)suboptimization
T)downstream management

Question 6

Controlling part of the supply chain that involves raw materials,inbound logistics,and warehouse and storage facilities is called _____.

Accepted Answer

A) distribution channel 
B) forward integration 
C) logistics 
D) dual distribution 
E) direct selling
F)intensive distribution
G)selective distribution
H)exclusive distribution
I)tying agreement
J)backward integration
K)administered marketing system
L)corporate marketing system
M)contractual marketing system
N)private carriers
O)materials handling system
P)franchise
Q)common carriers
R)upstream management
S)suboptimization
T)downstream management 
A) distribution channel 
B) forward integration 
C) logistics 
D) dual distribution 
E) direct selling
F)intensive distribution
G)selective distribution
H)exclusive distribution
I)tying agreement
J)backward integration
K)administered marketing system
L)corporate marketing system
M)contractual marketing system
N)private carriers
O)materials handling system
P)franchise
Q)common carriers
R)upstream management
S)suboptimization
T)downstream management

Question 7

Discuss the five major transportation alternatives.

Accepted Answer

The five major transportation alternativ

Question 8

How has the general shift from a manufacturing economy to a service economy in the United States affected physical distribution?

Accepted Answer

A)  Customers require more flexible-yet reliable-transportation service. 
B)  A very high percentage of the transportation industry's revenues is represented by the traditional high volume shipments. 
C)  The number of large shipments is growing much faster than the number of smaller shipments. 
D)  The various elements of physical distribution have become independent of decisions made in other areas. 
A)  Customers require more flexible-yet reliable-transportation service. 
B)  A very high percentage of the transportation industry's revenues is represented by the traditional high volume shipments. 
C)  The number of large shipments is growing much faster than the number of smaller shipments. 
D)  The various elements of physical distribution have become independent of decisions made in other areas.

Question 9

The U.S.Supreme Court has ruled that closed sales territories may meet the legal criteria if:

Accepted Answer

A)  the restriction agreement is between wholesalers. 
B)  the restriction is a horizontal territorial restriction. 
C)  the restriction decreases competition. 
D)  the restriction is a vertical territorial restriction. 
A)  the restriction agreement is between wholesalers. 
B)  the restriction is a horizontal territorial restriction. 
C)  the restriction decreases competition. 
D)  the restriction is a vertical territorial restriction.

Question 10

Which of the following modes of transportation is typically associated with high frequency of shipment?

Accepted Answer

A)  Pipelines 
B)  Railroads 
C)  Water freight 
D)  Air freight 
A)  Pipelines 
B)  Railroads 
C)  Water freight 
D)  Air freight

Question 11

The terms "transportation" and "physical distribution" can be used interchangeably because these terms carry the same meaning.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following distribution strategy seeks to distribute a product through a single wholesaler or retailer in a specific geographic region?

Accepted Answer

A)  Exclusive distribution 
B)  Associative distribution 
C)  Selective distribution 
D)  Intensive distribution 
A)  Exclusive distribution 
B)  Associative distribution 
C)  Selective distribution 
D)  Intensive distribution

Question 13

Products manufactured under license from a U.S.firm and then sold in the U.S.market in competition with that firm's own domestic output are called _____ goods.

Accepted Answer

A)  deficient 
B)  subsidized 
C)  gray 
D)  exempt 
A)  deficient 
B)  subsidized 
C)  gray 
D)  exempt

Question 14

Legal provisions against pollution and conservation laws have increased the importance of reverse channels.

Accepted Answer

A) True 
 B)False

Question 15

The movement of goods and services from producers to customers is called _____.

Accepted Answer

A)  distribution 
B)  promotion 
C)  production 
D)  valuation 
A)  distribution 
B)  promotion 
C)  production 
D)  valuation

Question 16

The process through which a firm attempts to control downstream distribution is called _____ integration.

Accepted Answer

A)  balanced 
B)  horizontal 
C)  forward 
D)  associative 
A)  balanced 
B)  horizontal 
C)  forward 
D)  associative

Question 17

Product recalls and repairs are handled through reverse channels.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following best represents a set of activities that move production inputs and other goods within factories,warehouses,and transportation terminals?

Accepted Answer

A)  Materials handling system 
B)  Order processing system 
C)  Vendor-managed inventory system 
D)  Package Tracking System 
A)  Materials handling system 
B)  Order processing system 
C)  Vendor-managed inventory system 
D)  Package Tracking System

Question 19

Gray goods are products manufactured abroad under license from a U.S.firm and then sold in the U.S.market in competition with that firm's own domestic output.

Accepted Answer

A) True 
 B)False

Question 20

Railroads control the largest share of the freight business in the United States as measured by ton-miles.

Accepted Answer

A) True 
 B)False

Exam 14: Marketing Channels and Supply Chain Management

The traditional channel for consumer goods proceeds from producer to:

In exclusive distribution,producers and retailers cooperate closely in decisions concerning advertising and promotion,inventory carried by the retailers,and prices.

Which of the following modes of transportation provides the most efficient way for moving bulky commodities over long distances?

Discuss RFID and ERP systems as methods for streamlining and managing logistics.

Distribution of a product through a limited number of channels is called _____.

Controlling part of the supply chain that involves raw materials,inbound logistics,and warehouse and storage facilities is called _____.

Discuss the five major transportation alternatives.

How has the general shift from a manufacturing economy to a service economy in the United States affected physical distribution?

The U.S.Supreme Court has ruled that closed sales territories may meet the legal criteria if:

Which of the following modes of transportation is typically associated with high frequency of shipment?

The terms "transportation" and "physical distribution" can be used interchangeably because these terms carry the same meaning.

Which of the following distribution strategy seeks to distribute a product through a single wholesaler or retailer in a specific geographic region?

Products manufactured under license from a U.S.firm and then sold in the U.S.market in competition with that firm's own domestic output are called _____ goods.

Legal provisions against pollution and conservation laws have increased the importance of reverse channels.

The movement of goods and services from producers to customers is called _____.

The process through which a firm attempts to control downstream distribution is called _____ integration.

Product recalls and repairs are handled through reverse channels.

Which of the following best represents a set of activities that move production inputs and other goods within factories,warehouses,and transportation terminals?

Gray goods are products manufactured abroad under license from a U.S.firm and then sold in the U.S.market in competition with that firm's own domestic output.

Railroads control the largest share of the freight business in the United States as measured by ton-miles.

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