Exam 7: Social Entertainment

Explain why the game environment creates a higher impression value for advertising (i.e.,game advertising and advergaming)compared to that earned from traditional media placements.

Reflect on your favorite (or would-be favorite)game genre by listing reasons for it over the other genres.

A puzzle game is a type of a ________ game.

What are the key differences between casual and core games?

________ proposes that mental stimulation through storytelling encourages players to become lost in the story.

Call of Duty: Black OPS requires a large investment.As such,it is categorized as a ________ game.

When you play the Tiger Woods PGA Tour golf game and see him use Nike brand golf equipment and wear Nike brand clothing,this is an example of ________.

Reflect on your interest in ARGs.Which ARG characteristics listed in the text appeal to you?

Given what you've read about ARGs in the chapter,what would you do to make your own ARG successful? Mention some of the guidelines listed in the chapter for successful ARGs.

In ARG-speak,the trail is:

If Nike sponsors an ARG but only reveals itself as the sponsor at the end of the game after the mystery is solved,then it is employing ________.

Which of the following is historically TRUE?

Which of the following statements is NOT a guideline for developing a successful ARG?

________ of a game refers to the method of play.

Games offer brands each of the following EXCEPT:

An advergame delivers a ________ message.

________ games are those that involve expert play to organize and value variables in the game system.

Reflect on the level of desire you have (or would have)for a leaderboard and achievement badges in a social game.

Which of the following is categorized as an entertainment network?

Game ________ means that there are way too many games out there that compete for players' attention.