Question 1

Number of lurkers and rubberneckers is an example of a measure of ARG effectiveness.

Accepted Answer

A) True 
 B)False

Question 2

You and your friends could make up a collective detective for an ARG.

Accepted Answer

A) True 
 B)False

Question 3

Which one of the following statements is FALSE?

Accepted Answer

A)  Gamers are not typically open to advertising content in games. 
B)  Brands benefit when they associate with a successful game. 
C)  Players identify with the brands their characters use. 
D)  Branding within a game's story is an unobtrusive way to share a brand's core message. 
E)  Marketers can measure a game's promotional value. 
A)  Gamers are not typically open to advertising content in games. 
B)  Brands benefit when they associate with a successful game. 
C)  Players identify with the brands their characters use. 
D)  Branding within a game's story is an unobtrusive way to share a brand's core message. 
E)  Marketers can measure a game's promotional value.

Question 4

Someone who wants to play Bejeweled can just hop online and start matching gemstones for whatever brief time he or she has available.Such a game would be categorized as a ________ game.

Accepted Answer

A)  core 
B)  casual 
C)  hardcore 
D)  challenging 
E)  demanding 
A)  core 
B)  casual 
C)  hardcore 
D)  challenging 
E)  demanding

Question 5

Are you more inclined to be an active participant,a lurker,or a rubbernecker when it comes to ARGs? Explain your answer.

Accepted Answer

ARGs are fictional,strategy/pu

Question 6

Average play time is an example of a measure of ARG effectiveness.

Accepted Answer

A) True 
 B)False

Question 7

Netflix offered Farm Cash to FarmVille players who registered for a free trial.This is an example of ________.

Accepted Answer

A)  a screen placement 
B)  a script placement 
C)  a display ad 
D)  a transactional ad 
E)  an achievement badge 
A)  a screen placement 
B)  a script placement 
C)  a display ad 
D)  a transactional ad 
E)  an achievement badge

Question 8

Reflect on your opinion about the various types of product placements.

Accepted Answer

Types of product pla

Question 9

The most successful ARGs in terms of participation are ________.

Accepted Answer

A)  government-sponsored 
B)  locally-sponsored 
C)  non-branded 
D)  athlete-sponsored 
E)  brand-sponsored 
A)  government-sponsored 
B)  locally-sponsored 
C)  non-branded 
D)  athlete-sponsored 
E)  brand-sponsored

Question 10

In ARG-speak,the curtain is:

Accepted Answer

A)  an invisible line separating the players from the puppet masters. 
B)  a clue or site that initiates the game. 
C)  a reference index of the game including relevant sites, puzzles, ingame characters, and other information. 
D)  a pre-game context. 
E)  a plan for how the story will continue, which can be used to foreshadow for future game play. 
A)  an invisible line separating the players from the puppet masters. 
B)  a clue or site that initiates the game. 
C)  a reference index of the game including relevant sites, puzzles, ingame characters, and other information. 
D)  a pre-game context. 
E)  a plan for how the story will continue, which can be used to foreshadow for future game play.

Question 11

Games are capable of transcending barriers of class and culture.

Accepted Answer

A) True 
 B)False

Question 12

________ games attempt to depict real-world situations as accurately as possible.

Accepted Answer

A)  Simulation 
B)  First-person shooter 
C)  Role-playing 
D)  Strategy 
E)  Action 
A)  Simulation 
B)  First-person shooter 
C)  Role-playing 
D)  Strategy 
E)  Action

Question 13

Robert,a car enthusiast,posted constantly in "The Art of the Heist" ARG forum that Audi used to promote its A3 model,but never played the game by deciphering the clues.By definition,Robert was a ________ for this ARG.

Accepted Answer

A)  casual gamer 
B)  puppet master 
C)  lurker 
D)  rubbernecker 
E)  gold farmer 
A)  casual gamer 
B)  puppet master 
C)  lurker 
D)  rubbernecker 
E)  gold farmer

Question 14

A billboard for Nike appears in the game you are playing.This is an example of a(n)________.

Accepted Answer

A)  display ad 
B)  achievement badge 
C)  dark ad 
D)  transactional ad 
E)  product placement 
A)  display ad 
B)  achievement badge 
C)  dark ad 
D)  transactional ad 
E)  product placement

Question 15

Games that utilize a cadet narrative are specifically characterized as:

Accepted Answer

A)  allowing the player to direct how the story underlying the game develops. 
B)  involving two or more different media. 
C)  acknowledging the need for a team approach to solve the mystery within the game. 
D)  disguising the sponsoring brand of the game itself. 
E)  having a story that seeks to intrigue the audience and the brand benefits merely from its sponsorship or association with the story. 
A)  allowing the player to direct how the story underlying the game develops. 
B)  involving two or more different media. 
C)  acknowledging the need for a team approach to solve the mystery within the game. 
D)  disguising the sponsoring brand of the game itself. 
E)  having a story that seeks to intrigue the audience and the brand benefits merely from its sponsorship or association with the story.

Question 16

Only a small percentage of American households today play computer and video games.

Accepted Answer

A) True 
 B)False

Question 17

Which one of the following statements about ARGs is FALSE?

Accepted Answer

A)  ARGs are welcomed brand messages among gamers. 
B)  The ARG games encourage enthusiasts to seek out new information as it is presented in the game. 
C)  ARGs do not invade people's space with a brand message. 
D)  ARGs require very little effort from initial conception through planning and execution. 
E)  ARGs require constant monitoring and input from the game architects through to the game's end. 
A)  ARGs are welcomed brand messages among gamers. 
B)  The ARG games encourage enthusiasts to seek out new information as it is presented in the game. 
C)  ARGs do not invade people's space with a brand message. 
D)  ARGs require very little effort from initial conception through planning and execution. 
E)  ARGs require constant monitoring and input from the game architects through to the game's end.

Question 18

________ is when a player's love for a game rubs off on the brands they encounter within it.

Accepted Answer

A)  The transference effect 
B)  Augmented reality 
C)  Counterarguing 
D)  Immersive fiction 
E)  Internalization 
A)  The transference effect 
B)  Augmented reality 
C)  Counterarguing 
D)  Immersive fiction 
E)  Internalization

Question 19

People who work for long hours to accumulate points,game tokens,or virtual goods,such as swords in digital "sweatshops," are called ________.

Accepted Answer

A)  puppet masters 
B)  rubberneckers 
C)  gold farmers 
D)  hardcore gamers 
E)  advergamers 
A)  puppet masters 
B)  rubberneckers 
C)  gold farmers 
D)  hardcore gamers 
E)  advergamers

Question 20

The "QR" in QR code stands for:

Accepted Answer

A)  Query Response. 
B)  Quick Response. 
C)  Quiet Reader. 
D)  Quick Rabbit. 
E)  Quick Reader. 
A)  Query Response. 
B)  Quick Response. 
C)  Quiet Reader. 
D)  Quick Rabbit. 
E)  Quick Reader.

Number of lurkers and rubberneckers is an example of a measure of ARG effectiveness.

You and your friends could make up a collective detective for an ARG.

Which one of the following statements is FALSE?

Someone who wants to play Bejeweled can just hop online and start matching gemstones for whatever brief time he or she has available.Such a game would be categorized as a ________ game.

Are you more inclined to be an active participant,a lurker,or a rubbernecker when it comes to ARGs? Explain your answer.

Average play time is an example of a measure of ARG effectiveness.

Netflix offered Farm Cash to FarmVille players who registered for a free trial.This is an example of ________.

Reflect on your opinion about the various types of product placements.

The most successful ARGs in terms of participation are ________.

In ARG-speak,the curtain is:

Games are capable of transcending barriers of class and culture.

________ games attempt to depict real-world situations as accurately as possible.

Robert,a car enthusiast,posted constantly in "The Art of the Heist" ARG forum that Audi used to promote its A3 model,but never played the game by deciphering the clues.By definition,Robert was a ________ for this ARG.

A billboard for Nike appears in the game you are playing.This is an example of a(n)________.

Games that utilize a cadet narrative are specifically characterized as:

Only a small percentage of American households today play computer and video games.

Which one of the following statements about ARGs is FALSE?

________ is when a player's love for a game rubs off on the brands they encounter within it.

People who work for long hours to accumulate points,game tokens,or virtual goods,such as swords in digital "sweatshops," are called ________.

The "QR" in QR code stands for:

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 7: Social Entertainment

Number of lurkers and rubberneckers is an example of a measure of ARG effectiveness.

You and your friends could make up a collective detective for an ARG.

Which one of the following statements is FALSE?

Someone who wants to play Bejeweled can just hop online and start matching gemstones for whatever brief time he or she has available.Such a game would be categorized as a ________ game.

Are you more inclined to be an active participant,a lurker,or a rubbernecker when it comes to ARGs? Explain your answer.

Average play time is an example of a measure of ARG effectiveness.

Netflix offered Farm Cash to FarmVille players who registered for a free trial.This is an example of ________.

Reflect on your opinion about the various types of product placements.

The most successful ARGs in terms of participation are ________.

In ARG-speak,the curtain is:

Games are capable of transcending barriers of class and culture.

________ games attempt to depict real-world situations as accurately as possible.

Robert,a car enthusiast,posted constantly in "The Art of the Heist" ARG forum that Audi used to promote its A3 model,but never played the game by deciphering the clues.By definition,Robert was a ________ for this ARG.

A billboard for Nike appears in the game you are playing.This is an example of a(n)________.

Games that utilize a cadet narrative are specifically characterized as:

Only a small percentage of American households today play computer and video games.

Which one of the following statements about ARGs is FALSE?

________ is when a player's love for a game rubs off on the brands they encounter within it.

People who work for long hours to accumulate points,game tokens,or virtual goods,such as swords in digital "sweatshops," are called ________.

The "QR" in QR code stands for:

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters