Question 1

An example of a milieu is Microsoft's Xbox 360.

Accepted Answer

A) True 
 B)False

Question 2

Which one of the following statements is FALSE regarding ARGs?

Accepted Answer

A)  ARGs are based on a true story. 
B)  ARGs are strategy/puzzle games. 
C)  ARGS offer clues on multiple platforms. 
D)  The ARG game space is NOT fictional. 
E)  ARG players are geographically dispersed, sometimes worldwide. 
A)  ARGs are based on a true story. 
B)  ARGs are strategy/puzzle games. 
C)  ARGS offer clues on multiple platforms. 
D)  The ARG game space is NOT fictional. 
E)  ARG players are geographically dispersed, sometimes worldwide.

Question 3

Taylor gets lost in playing Call of Duty to the point that he has now developed a strong love for a Jeep Wrangler,which is prominently advertised and used by characters in the game.Which of the following provides an explanation for this development?

Accepted Answer

A)  narrative transportation theory 
B)  steganography 
C)  immersive fiction 
D)  value realism 
E)  counterarguing 
A)  narrative transportation theory 
B)  steganography 
C)  immersive fiction 
D)  value realism 
E)  counterarguing

Question 4

A platform:

Accepted Answer

A)  is a form of technology that enables the overlay of digital images and information over a real (physical) environment. 
B)  refers to the hardware systems on which the game is played. 
C)  is an interactive, electronic device used to display video games. 
D)  is a two-dimensional bar code that can be read using a webcam or mobile device equipped with a code reader. 
E)  refers to the way the game world is experienced. 
A)  is a form of technology that enables the overlay of digital images and information over a real (physical) environment. 
B)  refers to the hardware systems on which the game is played. 
C)  is an interactive, electronic device used to display video games. 
D)  is a two-dimensional bar code that can be read using a webcam or mobile device equipped with a code reader. 
E)  refers to the way the game world is experienced.

Question 5

Unfiction.com defines a(n)________ as "a cross-media genre of interactive fiction using multiple delivery and communications media,including television,radio,newspapers,Internet,email,SMS,telephone,voicemail,and postal service."

Accepted Answer

A)  advergame 
B)  alternate reality game 
C)  MMORPG 
D)  casual game 
E)  transactional advertisement 
A)  advergame 
B)  alternate reality game 
C)  MMORPG 
D)  casual game 
E)  transactional advertisement

Question 6

Static ads are variable and change based on specific criteria.

Accepted Answer

A) True 
 B)False

Question 7

The forward story of an ARG is:

Accepted Answer

A)  an invisible line separating the players from the puppet masters. 
B)  a clue or site that initiates the game. 
C)  a reference index of the game including relevant sites, puzzles, ingame characters, and other information. 
D)  a pre-game context. 
E)  a plan for how the story will continue, which can be used to foreshadow for future game play. 
A)  an invisible line separating the players from the puppet masters. 
B)  a clue or site that initiates the game. 
C)  a reference index of the game including relevant sites, puzzles, ingame characters, and other information. 
D)  a pre-game context. 
E)  a plan for how the story will continue, which can be used to foreshadow for future game play.

Question 8

________ occurs when members of the target market accept the beliefs of an endorser as their own.

Accepted Answer

A)  The transference effect 
B)  Augmented reality 
C)  Counterarguing 
D)  Immersive fiction 
E)  Internalization 
A)  The transference effect 
B)  Augmented reality 
C)  Counterarguing 
D)  Immersive fiction 
E)  Internalization

Question 9

If a gamer thinks about all the reasons why the advertising message on the screen does not apply to them,they are engaging in ________.

Accepted Answer

A)  counterarguing 
B)  internalization 
C)  rubbernecking 
D)  transferrence 
E)  augmented reality 
A)  counterarguing 
B)  internalization 
C)  rubbernecking 
D)  transferrence 
E)  augmented reality

Question 10

Which of the following characteristics is NOT associated with a social game?

Accepted Answer

A)  multiplayer 
B)  competitive 
C)  goal-oriented 
D)  community-oriented 
E)  solitary 
A)  multiplayer 
B)  competitive 
C)  goal-oriented 
D)  community-oriented 
E)  solitary

Question 11

In ARG-speak,the rabbit hole is:

Accepted Answer

A)  an invisible line separating the players from the puppet masters. 
B)  a clue or site that initiates the game. 
C)  a reference index of the game including relevant sites, puzzles, ingame characters, and other information. 
D)  a pre-game context. 
E)  a plan for how the story will continue, which can be used to foreshadow for future game play. 
A)  an invisible line separating the players from the puppet masters. 
B)  a clue or site that initiates the game. 
C)  a reference index of the game including relevant sites, puzzles, ingame characters, and other information. 
D)  a pre-game context. 
E)  a plan for how the story will continue, which can be used to foreshadow for future game play.

Question 12

Lisa thinks of all the reasons why Coca-Cola's advertising messages in a game don't apply to her.Lisa is counterarguing in this example.

Accepted Answer

A) True 
 B)False

Question 13

A mode:

Accepted Answer

A)  is a form of technology that enables the overlay of digital images and information over a real (physical) environment. 
B)  refers to the hardware systems on which the game is played. 
C)  is an interactive, electronic device used to display video games. 
D)  is a two-dimensional bar code that can be read using a webcam or mobile device equipped with a code reader. 
E)  refers to the way the game world is experienced. 
A)  is a form of technology that enables the overlay of digital images and information over a real (physical) environment. 
B)  refers to the hardware systems on which the game is played. 
C)  is an interactive, electronic device used to display video games. 
D)  is a two-dimensional bar code that can be read using a webcam or mobile device equipped with a code reader. 
E)  refers to the way the game world is experienced.

Question 14

Reflect on why you would need to commit to the ARG and its management for it to be successful.

Accepted Answer

Though the expense is minimal compared t

Question 15

World of Warcraft is the largest of the ________ with more than 11 million subscribers.

Accepted Answer

A)  TINAGs 
B)  FPSs 
C)  MMORPGs 
D)  QRs 
E)  ARGs 
A)  TINAGs 
B)  FPSs 
C)  MMORPGs 
D)  QRs 
E)  ARGs

Question 16

Bill loved to follow "The Beast" ARG but never actively participated in it.Bill was a lurker in this game.

Accepted Answer

A) True 
 B)False

Question 17

Games that utilize a collective detective approach are specifically characterized as:

Accepted Answer

A)  allowing the player to direct how the story underlying the game develops. 
B)  involving two or more different media. 
C)  acknowledging the need for a team approach to solve the mystery within the game. 
D)  disguising the sponsoring brand of the game itself. 
E)  having a story that seeks to intrigue the audience and the brand benefits merely from its sponsorship or association with the story. 
A)  allowing the player to direct how the story underlying the game develops. 
B)  involving two or more different media. 
C)  acknowledging the need for a team approach to solve the mystery within the game. 
D)  disguising the sponsoring brand of the game itself. 
E)  having a story that seeks to intrigue the audience and the brand benefits merely from its sponsorship or association with the story.

Question 18

The pairing of the conservative clothing chain Talbot's and a Lady Gaga game (a flamboyant and creative dresser)would be an example of a congruent linkage for the transference effect to occur.

Accepted Answer

A) True 
 B)False

Question 19

Sony's PlayStation3 is an example of a platform.

Accepted Answer

A) True 
 B)False

Question 20

Penguin Books Australia launched a game called Penguin Party.The game tests a player's knowledge of popular Penguin titles and offers the chance to win branded goods.This game is an example of ________.

Accepted Answer

A)  an advergame 
B)  an alternate reality game 
C)  a core game 
D)  a role-playing game 
E)  a transmedia social game 
A)  an advergame 
B)  an alternate reality game 
C)  a core game 
D)  a role-playing game 
E)  a transmedia social game

An example of a milieu is Microsoft's Xbox 360.

Which one of the following statements is FALSE regarding ARGs?

Taylor gets lost in playing Call of Duty to the point that he has now developed a strong love for a Jeep Wrangler,which is prominently advertised and used by characters in the game.Which of the following provides an explanation for this development?

A platform:

Unfiction.com defines a(n)________ as "a cross-media genre of interactive fiction using multiple delivery and communications media,including television,radio,newspapers,Internet,email,SMS,telephone,voicemail,and postal service."

Static ads are variable and change based on specific criteria.

The forward story of an ARG is:

________ occurs when members of the target market accept the beliefs of an endorser as their own.

If a gamer thinks about all the reasons why the advertising message on the screen does not apply to them,they are engaging in ________.

Which of the following characteristics is NOT associated with a social game?

In ARG-speak,the rabbit hole is:

Lisa thinks of all the reasons why Coca-Cola's advertising messages in a game don't apply to her.Lisa is counterarguing in this example.

A mode:

Reflect on why you would need to commit to the ARG and its management for it to be successful.

World of Warcraft is the largest of the ________ with more than 11 million subscribers.

Bill loved to follow "The Beast" ARG but never actively participated in it.Bill was a lurker in this game.

Games that utilize a collective detective approach are specifically characterized as:

The pairing of the conservative clothing chain Talbot's and a Lady Gaga game (a flamboyant and creative dresser)would be an example of a congruent linkage for the transference effect to occur.

Sony's PlayStation3 is an example of a platform.

Penguin Books Australia launched a game called Penguin Party.The game tests a player's knowledge of popular Penguin titles and offers the chance to win branded goods.This game is an example of ________.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 7: Social Entertainment

An example of a milieu is Microsoft's Xbox 360.

Which one of the following statements is FALSE regarding ARGs?

Taylor gets lost in playing Call of Duty to the point that he has now developed a strong love for a Jeep Wrangler,which is prominently advertised and used by characters in the game.Which of the following provides an explanation for this development?

A platform:

Unfiction.com defines a(n)________ as "a cross-media genre of interactive fiction using multiple delivery and communications media,including television,radio,newspapers,Internet,email,SMS,telephone,voicemail,and postal service."

Static ads are variable and change based on specific criteria.

The forward story of an ARG is:

________ occurs when members of the target market accept the beliefs of an endorser as their own.

If a gamer thinks about all the reasons why the advertising message on the screen does not apply to them,they are engaging in ________.

Which of the following characteristics is NOT associated with a social game?

In ARG-speak,the rabbit hole is:

Lisa thinks of all the reasons why Coca-Cola's advertising messages in a game don't apply to her.Lisa is counterarguing in this example.

A mode:

Reflect on why you would need to commit to the ARG and its management for it to be successful.

World of Warcraft is the largest of the ________ with more than 11 million subscribers.

Bill loved to follow "The Beast" ARG but never actively participated in it.Bill was a lurker in this game.

Games that utilize a collective detective approach are specifically characterized as:

The pairing of the conservative clothing chain Talbot's and a Lady Gaga game (a flamboyant and creative dresser)would be an example of a congruent linkage for the transference effect to occur.

Sony's PlayStation3 is an example of a platform.

Penguin Books Australia launched a game called Penguin Party.The game tests a player's knowledge of popular Penguin titles and offers the chance to win branded goods.This game is an example of ________.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters