Question 1

Augmented reality:

Accepted Answer

A)  is a form of technology that enables the overlay of digital images and information over a real (physical) environment. 
B)  refers to the hardware systems on which the game is played. 
C)  is an interactive, electronic device used to display video games. 
D)  is a two-dimensional bar code that can be read using a webcam or mobile device equipped with a code reader. 
E)  refers to the way the game world is experienced. 
A)  is a form of technology that enables the overlay of digital images and information over a real (physical) environment. 
B)  refers to the hardware systems on which the game is played. 
C)  is an interactive, electronic device used to display video games. 
D)  is a two-dimensional bar code that can be read using a webcam or mobile device equipped with a code reader. 
E)  refers to the way the game world is experienced.

Question 2

Which of the following statements is NOT a guideline for developing a successful ARG?

Accepted Answer

A)  Include plot lines and story elements that can be revealed sporadically. 
B)  Chart the flow of the story, clues, and media used for each as a planning tool. 
C)  Ensure that the story and the notion of interacting in a game with geographically dispersed players is appropriate to the brand's image and its target audience. 
D)  Unfold the ARG like a consumer-interactive advertisement. 
E)  Commit to the ARG and its management. 
A)  Include plot lines and story elements that can be revealed sporadically. 
B)  Chart the flow of the story, clues, and media used for each as a planning tool. 
C)  Ensure that the story and the notion of interacting in a game with geographically dispersed players is appropriate to the brand's image and its target audience. 
D)  Unfold the ARG like a consumer-interactive advertisement. 
E)  Commit to the ARG and its management.

Question 3

The back story of an ARG is:

Accepted Answer

A)  an invisible line separating the players from the puppet masters. 
B)  a clue or site that initiates the game. 
C)  a reference index of the game including relevant sites, puzzles, ingame characters, and other information. 
D)  a pre-game context. 
E)  a plan for how the story will continue, which can be used to foreshadow for future game play. 
A)  an invisible line separating the players from the puppet masters. 
B)  a clue or site that initiates the game. 
C)  a reference index of the game including relevant sites, puzzles, ingame characters, and other information. 
D)  a pre-game context. 
E)  a plan for how the story will continue, which can be used to foreshadow for future game play.

Question 4

The key for brand-sponsored ARGs is to ensure a high level of ________.

Accepted Answer

A)  congruence between the game and the brand 
B)  music in the game 
C)  athletic characters in the game 
D)  conflict between characters in the game 
E)  comparative advertising in the game 
A)  congruence between the game and the brand 
B)  music in the game 
C)  athletic characters in the game 
D)  conflict between characters in the game 
E)  comparative advertising in the game

Question 5

The percentage of gamers that are over 50 years old is expected to decrease as seniors diminish the value they place on gaming as a social entertainment experience.

Accepted Answer

A) True 
 B)False

Question 6

World of Warcraft is an example of an alternate reality game.

Accepted Answer

A) True 
 B)False

Question 7

The storefront of Target appears in the game you are playing.This is an example of a(n)________.

Accepted Answer

A)  display ad 
B)  achievement badge 
C)  dark ad 
D)  transactional ad 
E)  product placement 
A)  display ad 
B)  achievement badge 
C)  dark ad 
D)  transactional ad 
E)  product placement

Question 8

Which one of the following statements about ARGs is FALSE?

Accepted Answer

A)  The reach of ARGs can be substantial. 
B)  The ARG games attract media attention and publicity. 
C)  Exposures earned from ARGs do not last as long as those for traditional media. 
D)  ARGs are high-engagement messages. 
E)  The ARG games pull enthusiasts into the story. 
A)  The reach of ARGs can be substantial. 
B)  The ARG games attract media attention and publicity. 
C)  Exposures earned from ARGs do not last as long as those for traditional media. 
D)  ARGs are high-engagement messages. 
E)  The ARG games pull enthusiasts into the story.

Question 9

Which one of the following statements is FALSE regarding ARGs?

Accepted Answer

A)  The ARG story unfolds as a mystery that invites players to solve clues before more of the narrative is revealed. 
B)  The ARG players are real people. 
C)  ARG players never feel the need to compete with each other to solve the mystery. 
D)  ARG stories are fluid and unpredictable. 
E)  ARG players especially rely on social communities. 
A)  The ARG story unfolds as a mystery that invites players to solve clues before more of the narrative is revealed. 
B)  The ARG players are real people. 
C)  ARG players never feel the need to compete with each other to solve the mystery. 
D)  ARG stories are fluid and unpredictable. 
E)  ARG players especially rely on social communities.

Question 10

Brands play a relatively insignificant role when brought into a story for plot placement.

Accepted Answer

A) True 
 B)False

Question 11

Gamers will always reject advergames.

Accepted Answer

A) True 
 B)False

Question 12

An advergame is designed to reflect a brand's ________.

Accepted Answer

A)  pricing strategies 
B)  main competitor 
C)  target audience 
D)  positioning statement 
E)  customer base 
A)  pricing strategies 
B)  main competitor 
C)  target audience 
D)  positioning statement 
E)  customer base

Question 13

When gamers experience internalization within a game,________ suggests that the brand used by the game character becomes important to the gamer.

Accepted Answer

A)  immersive fiction 
B)  counterarguing 
C)  the meaning transfer model 
D)  the narrative transportation theory 
E)  augmented reality 
A)  immersive fiction 
B)  counterarguing 
C)  the meaning transfer model 
D)  the narrative transportation theory 
E)  augmented reality

Question 14

From a branding perspective,lurkers and rubberneckers are not as critical to the success of an ARG as are the active players.

Accepted Answer

A) True 
 B)False

Question 15

In ARG-speak,the collective detective of lurkers and rubberneckers creates the rabbit hole behind the curtain for the puppet masters to solve the mystery.

Accepted Answer

A) True 
 B)False

Question 16

You play a game which directs you and others to a web site,and the web site directs everyone to a concert.At this concert,a bunch of you find a USB drive with clues and images stored on it that direct you to yet another location.The game in this question is labeled as a(n)________.

Accepted Answer

A)  casual game 
B)  gold farming game 
C)  first-person shooter game 
D)  simulation game 
E)  alternate reality game 
A)  casual game 
B)  gold farming game 
C)  first-person shooter game 
D)  simulation game 
E)  alternate reality game

Question 17

Epic Goal,a live-action soccer game,is categorized as a strategy game.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following represents an ARG credo?

Accepted Answer

A)  TINAG 
B)  FPS 
C)  MMORPG 
D)  QR 
E)  RPG 
A)  TINAG 
B)  FPS 
C)  MMORPG 
D)  QR 
E)  RPG

Question 19

Transmedia social games are specifically characterized as:

Accepted Answer

A)  allowing the player to direct how the story underlying the game develops. 
B)  involving two or more different media. 
C)  acknowledging the need for a team approach to solve the mystery within the game. 
D)  disguising the sponsoring brand of the game itself. 
E)  having a story that seeks to intrigue the audience and the brand benefits merely from its sponsorship or association with the story. 
A)  allowing the player to direct how the story underlying the game develops. 
B)  involving two or more different media. 
C)  acknowledging the need for a team approach to solve the mystery within the game. 
D)  disguising the sponsoring brand of the game itself. 
E)  having a story that seeks to intrigue the audience and the brand benefits merely from its sponsorship or association with the story.

Question 20

A QR code:

Accepted Answer

A)  is a form of technology that enables the overlay of digital images and information over a real (physical) environment. 
B)  refers to the hardware systems on which the game is played. 
C)  is an interactive, electronic device used to display video games. 
D)  is two-dimensional that can be read using a webcam or mobile device equipped with a reader. 
E)  refers to the way the game world is experienced. 
A)  is a form of technology that enables the overlay of digital images and information over a real (physical) environment. 
B)  refers to the hardware systems on which the game is played. 
C)  is an interactive, electronic device used to display video games. 
D)  is two-dimensional that can be read using a webcam or mobile device equipped with a reader. 
E)  refers to the way the game world is experienced.

Augmented reality:

Which of the following statements is NOT a guideline for developing a successful ARG?

The back story of an ARG is:

The key for brand-sponsored ARGs is to ensure a high level of ________.

The percentage of gamers that are over 50 years old is expected to decrease as seniors diminish the value they place on gaming as a social entertainment experience.

World of Warcraft is an example of an alternate reality game.

The storefront of Target appears in the game you are playing.This is an example of a(n)________.

Which one of the following statements about ARGs is FALSE?

Which one of the following statements is FALSE regarding ARGs?

Brands play a relatively insignificant role when brought into a story for plot placement.

Gamers will always reject advergames.

An advergame is designed to reflect a brand's ________.

When gamers experience internalization within a game,________ suggests that the brand used by the game character becomes important to the gamer.

From a branding perspective,lurkers and rubberneckers are not as critical to the success of an ARG as are the active players.

In ARG-speak,the collective detective of lurkers and rubberneckers creates the rabbit hole behind the curtain for the puppet masters to solve the mystery.

You play a game which directs you and others to a web site,and the web site directs everyone to a concert.At this concert,a bunch of you find a USB drive with clues and images stored on it that direct you to yet another location.The game in this question is labeled as a(n)________.

Epic Goal,a live-action soccer game,is categorized as a strategy game.

Which of the following represents an ARG credo?

Transmedia social games are specifically characterized as:

A QR code:

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 7: Social Entertainment

Augmented reality:

Which of the following statements is NOT a guideline for developing a successful ARG?

The back story of an ARG is:

The key for brand-sponsored ARGs is to ensure a high level of ________.

The percentage of gamers that are over 50 years old is expected to decrease as seniors diminish the value they place on gaming as a social entertainment experience.

World of Warcraft is an example of an alternate reality game.

The storefront of Target appears in the game you are playing.This is an example of a(n)________.

Which one of the following statements about ARGs is FALSE?

Which one of the following statements is FALSE regarding ARGs?

Brands play a relatively insignificant role when brought into a story for plot placement.

Gamers will always reject advergames.

An advergame is designed to reflect a brand's ________.

When gamers experience internalization within a game,________ suggests that the brand used by the game character becomes important to the gamer.

From a branding perspective,lurkers and rubberneckers are not as critical to the success of an ARG as are the active players.

In ARG-speak,the collective detective of lurkers and rubberneckers creates the rabbit hole behind the curtain for the puppet masters to solve the mystery.

You play a game which directs you and others to a web site,and the web site directs everyone to a concert.At this concert,a bunch of you find a USB drive with clues and images stored on it that direct you to yet another location.The game in this question is labeled as a(n)________.

Epic Goal,a live-action soccer game,is categorized as a strategy game.

Which of the following represents an ARG credo?

Transmedia social games are specifically characterized as:

A QR code:

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters