Question 1

The EPRG Framework of international orientation stands for:

Accepted Answer

A) economics, psychographics, regulations, & geographics 
B) enter, produce, react, & group 
C) ethnicity, polychronic, regulations, & global expansion 
D) ethnocentric, polycentric, regiocentric, & geocentric 
A) economics, psychographics, regulations, & geographics 
B) enter, produce, react, & group 
C) ethnicity, polychronic, regulations, & global expansion 
D) ethnocentric, polycentric, regiocentric, & geocentric

Question 2

Firms with a ____________________ orientation are guided by a multidomestic market concept.

Accepted Answer

The answer of Firms with a ____________________ orientation are guided...

Question 3

The objective of a geocentric company is most often to achieve a position as a low-cost manufacturer and marketer of its product line.

Accepted Answer

A) True 
 B)False

Question 4

The FIRST step to minimizing the impact of the self-reference criterion is:

Accepted Answer

A) training the employee to be sensitive to the local culture 
B) selecting appropriate personnel for international assignments 
C) developing a repatriation plan 
D) limit the expatriate's exposure to own-country nationals. 
A) training the employee to be sensitive to the local culture 
B) selecting appropriate personnel for international assignments 
C) developing a repatriation plan 
D) limit the expatriate's exposure to own-country nationals.

Question 5

Consumers who have traveled abroad bring with them product experiences and demand brands that may not be available in the home-country market. This would generate ____________________ demand.

Accepted Answer

The answer of Consumers who have traveled abroad bring with...

Question 6

Nike, on the average, spends close to a year to develop, test, and manufacture new product designs that then last on the shelves in the United States for about:

Accepted Answer

A) 3 months 
B) 6 months 
C) 1 year 
D) over a year 
A) 3 months 
B) 6 months 
C) 1 year 
D) over a year

Question 7

The firm is most likely to have an ethnocentric orientation when it engages in ____.

Accepted Answer

A) Export marketing 
B) International marketing 
C) Multinational marketing 
D) Global marketing 
A) Export marketing 
B) International marketing 
C) Multinational marketing 
D) Global marketing

Question 8

Firms that view international markets solely as markets where they could unload excess production have a(n):

Accepted Answer

A) ethnocentric orientation 
B) polycentric orientation 
C) regiocentric orientation 
D) geocentric orientation 
A) ethnocentric orientation 
B) polycentric orientation 
C) regiocentric orientation 
D) geocentric orientation

Question 9

Firms with a polycentric orientation are guided by a multidomestic market concept.

Accepted Answer

A) True 
 B)False

Question 10

The self-reference criterion helps the firm to adapt as it expands operations to international markets.

Accepted Answer

A) True 
 B)False

Question 11

Explain the EPRG Framework.

Accepted Answer

EPRG stands for ethnocentric, polycentri

Question 12

_________________________ played pop music on the rather loud side in its restaurants in new markets as a result of knowledge gained in Central and Eastern Europe

Accepted Answer

The answer of _________________________ played pop music on the rather...

Question 13

Firms with a geocentric orientation:

Accepted Answer

A) pursue a differentiation strategy 
B) position themselves as a low-cost manufacturer 
C) frequently need to engage in "guerilla" marketing 
D) none of the above 
A) pursue a differentiation strategy 
B) position themselves as a low-cost manufacturer 
C) frequently need to engage in "guerilla" marketing 
D) none of the above

Question 14

IBM has always had a geocentric orientation.

Accepted Answer

A) True 
 B)False

Question 15

McDonald's has a(n) ____________________ philosophy when it comes to internationalization.

Accepted Answer

The answer of McDonald's has a(n) ____________________ philosophy when it...

Question 16

New Product Development costs are not at all related to the product life cycle.

Accepted Answer

A) True 
 B)False

Question 17

____________________ is both a driver of internationalization, and it can erect barriers to new entrants in a market.

Accepted Answer

The answer of ____________________ is both a driver of internationalization,...

Question 18

Firms with a regiocentric orientation are guided by a multidomestic market concept.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is a technique used by members of the World Trade Organization to restrict trade to bypass traditional barriers to trade not permitted by the WTO?

Accepted Answer

A) Tariffs 
B) Delays in granting licenses 
C) Preferential treatment for local contractors 
D) Cumbersome procedures for import paper-work processing 
A) Tariffs 
B) Delays in granting licenses 
C) Preferential treatment for local contractors 
D) Cumbersome procedures for import paper-work processing

Question 20

High domestic product development costs:

Accepted Answer

A) serve as market entry barriers in international expansion 
B) encourage international expansion 
C) rarely affect consumer product manufacturers 
D) rarely affect industrial producers 
A) serve as market entry barriers in international expansion 
B) encourage international expansion 
C) rarely affect consumer product manufacturers 
D) rarely affect industrial producers

The EPRG Framework of international orientation stands for:

Firms with a ____________________ orientation are guided by a multidomestic market concept.

The objective of a geocentric company is most often to achieve a position as a low-cost manufacturer and marketer of its product line.

The FIRST step to minimizing the impact of the self-reference criterion is:

Consumers who have traveled abroad bring with them product experiences and demand brands that may not be available in the home-country market. This would generate ____________________ demand.

Nike, on the average, spends close to a year to develop, test, and manufacture new product designs that then last on the shelves in the United States for about:

The firm is most likely to have an ethnocentric orientation when it engages in ____.

Firms that view international markets solely as markets where they could unload excess production have a(n):

Firms with a polycentric orientation are guided by a multidomestic market concept.

The self-reference criterion helps the firm to adapt as it expands operations to international markets.

Explain the EPRG Framework.

_________________________ played pop music on the rather loud side in its restaurants in new markets as a result of knowledge gained in Central and Eastern Europe

Firms with a geocentric orientation:

IBM has always had a geocentric orientation.

McDonald's has a(n) ____________________ philosophy when it comes to internationalization.

New Product Development costs are not at all related to the product life cycle.

____________________ is both a driver of internationalization, and it can erect barriers to new entrants in a market.

Firms with a regiocentric orientation are guided by a multidomestic market concept.

Which of the following is a technique used by members of the World Trade Organization to restrict trade to bypass traditional barriers to trade not permitted by the WTO?

High domestic product development costs:

An Overview of the International Marketing Environment

International Trade: Institutional Barriers and Facilitators

Regional Economic and Political Integration

Cultural Influences on International Marketing

International Marketing Research: Practices and Challenges

International Strategic Planning

Expansion Strategies and Entry Mode Selection

Products and Services: Branding Decisions in International Markets

International Product and Service Strategies

Managing International Distribution Operations and Logistics

International Retailing

The International Promotional Mix and Advertising Strategies

International Publicity, Public Relations, and Sales Promotion Strategies

International Personal Selling and Personnel Management

International Pricing Strategy

Organizing and Controlling International Marketing Operations and Perspectives for the Future

Filters

Exam 1: Scope, Concepts, and Drivers of International Marketing

The EPRG Framework of international orientation stands for:

Firms with a ____________________ orientation are guided by a multidomestic market concept.

The objective of a geocentric company is most often to achieve a position as a low-cost manufacturer and marketer of its product line.

The FIRST step to minimizing the impact of the self-reference criterion is:

Consumers who have traveled abroad bring with them product experiences and demand brands that may not be available in the home-country market. This would generate ____________________ demand.

Nike, on the average, spends close to a year to develop, test, and manufacture new product designs that then last on the shelves in the United States for about:

The firm is most likely to have an ethnocentric orientation when it engages in ____.

Firms that view international markets solely as markets where they could unload excess production have a(n):

Firms with a polycentric orientation are guided by a multidomestic market concept.

The self-reference criterion helps the firm to adapt as it expands operations to international markets.

Explain the EPRG Framework.

_________________________ played pop music on the rather loud side in its restaurants in new markets as a result of knowledge gained in Central and Eastern Europe

Firms with a geocentric orientation:

IBM has always had a geocentric orientation.

McDonald's has a(n) ____________________ philosophy when it comes to internationalization.

New Product Development costs are not at all related to the product life cycle.

____________________ is both a driver of internationalization, and it can erect barriers to new entrants in a market.

Firms with a regiocentric orientation are guided by a multidomestic market concept.

Which of the following is a technique used by members of the World Trade Organization to restrict trade to bypass traditional barriers to trade not permitted by the WTO?

High domestic product development costs:

An Overview of the International Marketing Environment

International Trade: Institutional Barriers and Facilitators

Regional Economic and Political Integration

Cultural Influences on International Marketing

International Marketing Research: Practices and Challenges

International Strategic Planning

Expansion Strategies and Entry Mode Selection

Products and Services: Branding Decisions in International Markets

International Product and Service Strategies

Managing International Distribution Operations and Logistics

International Retailing

The International Promotional Mix and Advertising Strategies

International Publicity, Public Relations, and Sales Promotion Strategies

International Personal Selling and Personnel Management

International Pricing Strategy

Organizing and Controlling International Marketing Operations and Perspectives for the Future

Filters