Question 1

Plant and warehouse location studies are NOT examples of distribution research.

Accepted Answer

A) True 
 B)False  False

Question 2

The researcher who realizes that jewelry is used to advertise status in some countries while it is used to accumulate wealth in others understands the international constraint of:

Accepted Answer

A) conceptual equivalence 
B) functional equivalence 
C) primary data 
D) secondary data 
A) conceptual equivalence 
B) functional equivalence 
C) primary data 
D) secondary data B

Question 3

Which of the following is an example of qualitative research?

Accepted Answer

A) Experiments 
B) Focus Groups 
C) Surveys 
D) Content analysis 
A) Experiments 
B) Focus Groups 
C) Surveys 
D) Content analysis B

Question 4

Themes that are functionally and conceptually equivalent across nations, such as the universal concept of "affection," manifest themselves similarly in different environments.

Accepted Answer

A) True 
 B)False

Question 5

Warranties have different meanings in different countries. For example,

Accepted Answer

A) in China warranties are illegal. 
B) in Eastern Europe products can't be returned, even if under warranty. 
C) in Germany, all products are required to have warranties. 
D) U.S. warranties are often much more generous that warranties found in China. 
A) in China warranties are illegal. 
B) in Eastern Europe products can't be returned, even if under warranty. 
C) in Germany, all products are required to have warranties. 
D) U.S. warranties are often much more generous that warranties found in China.

Question 6

Explain what a content analysis is and why it would be used in an international setting.

Accepted Answer

Content analysis is an example of descri

Question 7

Export research is an example of research in the study of industry, market characteristics, and market trends.

Accepted Answer

A) True 
 B)False

Question 8

____________________ instruments are very difficult to develop because they are culture free.

Accepted Answer

The answer of ____________________ instruments are very difficult to develop...

Question 9

According to a recent study of Chinese market segments, Chinese consumers prefer lively colors, and bright and bold packaging for their products.

Accepted Answer

A) True 
 B)False

Question 10

A typical semantic differential scale, anchored by words with opposite meanings is easy to understand across most cultures.

Accepted Answer

A) True 
 B)False

Question 11

In order to estimate the adoption rate of Internet service in Sri Lanka, it may be appropriate to evaluate the adoption rate of computers in this country. This is an example of

Accepted Answer

A) country performance analogy. 
B) product performance analogy. 
C) the Delphi method. 
D) POS projection. 
A) country performance analogy. 
B) product performance analogy. 
C) the Delphi method. 
D) POS projection.

Question 12

____________________ instruments can be used to measure the same phenomenon in different cultures.

Accepted Answer

The answer of ____________________ instruments can be used to measure...

Question 13

Brand preference research falls into which category of research?

Accepted Answer

A) Buyer behavior research 
B) Product research 
C) Distribution research 
D) Promotion research 
A) Buyer behavior research 
B) Product research 
C) Distribution research 
D) Promotion research

Question 14

Which of the following statements is false regarding Russian cosmetics consumers?

Accepted Answer

A) Russian women focus primarily on outward appearance and strive to make a bold personal statement. 
B) Russian consumers spend 1.3 percent of GDP on cosmetics and toiletries. 
C) Russian consumers prefer less color and simple graphics and typography for their product package. 
D) All of the above are true regarding Russian cosmetics consumers 
A) Russian women focus primarily on outward appearance and strive to make a bold personal statement. 
B) Russian consumers spend 1.3 percent of GDP on cosmetics and toiletries. 
C) Russian consumers prefer less color and simple graphics and typography for their product package. 
D) All of the above are true regarding Russian cosmetics consumers

Question 15

Infrastructure factors influence data collection methods. Which of the following is a false statement regarding international data collection.

Accepted Answer

A) Using the telephone book as the sampling frame is problematic because it restricts the sample to landline subscribers, who are likely to differ from the target population. 
B) Saudi Arabia's efficient mail systems encourage the use of mail surveys over phone surveys. 
C) Because most subscribers in low-income countries do not have to pay for phone calls they receive, telephone interviewing is much easier than in the past. 
D) All of the above are true. 
A) Using the telephone book as the sampling frame is problematic because it restricts the sample to landline subscribers, who are likely to differ from the target population. 
B) Saudi Arabia's efficient mail systems encourage the use of mail surveys over phone surveys. 
C) Because most subscribers in low-income countries do not have to pay for phone calls they receive, telephone interviewing is much easier than in the past. 
D) All of the above are true.

Question 16

Which method of research is not an example of quantitative research?

Accepted Answer

A) Content analysis 
B) Focus groups 
C) Surveys 
D) Experiments 
A) Content analysis 
B) Focus groups 
C) Surveys 
D) Experiments

Question 17

Non-systematic observation is characteristic of ____________________ research.

Accepted Answer

The answer of Non-systematic observation is characteristic of ____________________ research....

Question 18

Time series and econometric models are dependent on the availability of historical data.

Accepted Answer

A) True 
 B)False

Question 19

______________________________ are one-on-one attempts to discover consumer motivations, feelings and attitude toward an issue of concern to the sponsor using a very loose and unstructured question guide.

Accepted Answer

The answer of ______________________________ are one-on-one attempts to discover consumer...

Question 20

Internationally, the cheapest survey method is the phone survey.

Accepted Answer

A) True 
 B)False

Plant and warehouse location studies are NOT examples of distribution research.

The researcher who realizes that jewelry is used to advertise status in some countries while it is used to accumulate wealth in others understands the international constraint of:

Which of the following is an example of qualitative research?

Themes that are functionally and conceptually equivalent across nations, such as the universal concept of "affection," manifest themselves similarly in different environments.

Warranties have different meanings in different countries. For example,

Explain what a content analysis is and why it would be used in an international setting.

Export research is an example of research in the study of industry, market characteristics, and market trends.

____________________ instruments are very difficult to develop because they are culture free.

According to a recent study of Chinese market segments, Chinese consumers prefer lively colors, and bright and bold packaging for their products.

A typical semantic differential scale, anchored by words with opposite meanings is easy to understand across most cultures.

In order to estimate the adoption rate of Internet service in Sri Lanka, it may be appropriate to evaluate the adoption rate of computers in this country. This is an example of

____________________ instruments can be used to measure the same phenomenon in different cultures.

Brand preference research falls into which category of research?

Which of the following statements is false regarding Russian cosmetics consumers?

Infrastructure factors influence data collection methods. Which of the following is a false statement regarding international data collection.

Which method of research is not an example of quantitative research?

Non-systematic observation is characteristic of ____________________ research.

Time series and econometric models are dependent on the availability of historical data.

______________________________ are one-on-one attempts to discover consumer motivations, feelings and attitude toward an issue of concern to the sponsor using a very loose and unstructured question guide.

Internationally, the cheapest survey method is the phone survey.

Scope, Concepts, and Drivers of International Marketing

An Overview of the International Marketing Environment

International Trade: Institutional Barriers and Facilitators

Regional Economic and Political Integration

Cultural Influences on International Marketing

International Strategic Planning

Expansion Strategies and Entry Mode Selection

Products and Services: Branding Decisions in International Markets

International Product and Service Strategies

Managing International Distribution Operations and Logistics

International Retailing

The International Promotional Mix and Advertising Strategies

International Publicity, Public Relations, and Sales Promotion Strategies

International Personal Selling and Personnel Management

International Pricing Strategy

Organizing and Controlling International Marketing Operations and Perspectives for the Future

Filters

Exam 6: International Marketing Research: Practices and Challenges

Plant and warehouse location studies are NOT examples of distribution research.

The researcher who realizes that jewelry is used to advertise status in some countries while it is used to accumulate wealth in others understands the international constraint of:

Which of the following is an example of qualitative research?

Themes that are functionally and conceptually equivalent across nations, such as the universal concept of "affection," manifest themselves similarly in different environments.

Warranties have different meanings in different countries. For example,

Explain what a content analysis is and why it would be used in an international setting.

Export research is an example of research in the study of industry, market characteristics, and market trends.

____________________ instruments are very difficult to develop because they are culture free.

According to a recent study of Chinese market segments, Chinese consumers prefer lively colors, and bright and bold packaging for their products.

A typical semantic differential scale, anchored by words with opposite meanings is easy to understand across most cultures.

In order to estimate the adoption rate of Internet service in Sri Lanka, it may be appropriate to evaluate the adoption rate of computers in this country. This is an example of

____________________ instruments can be used to measure the same phenomenon in different cultures.

Brand preference research falls into which category of research?

Which of the following statements is false regarding Russian cosmetics consumers?

Infrastructure factors influence data collection methods. Which of the following is a false statement regarding international data collection.

Which method of research is not an example of quantitative research?

Non-systematic observation is characteristic of ____________________ research.

Time series and econometric models are dependent on the availability of historical data.

______________________________ are one-on-one attempts to discover consumer motivations, feelings and attitude toward an issue of concern to the sponsor using a very loose and unstructured question guide.

Internationally, the cheapest survey method is the phone survey.

Scope, Concepts, and Drivers of International Marketing

An Overview of the International Marketing Environment

International Trade: Institutional Barriers and Facilitators

Regional Economic and Political Integration

Cultural Influences on International Marketing

International Strategic Planning

Expansion Strategies and Entry Mode Selection

Products and Services: Branding Decisions in International Markets

International Product and Service Strategies

Managing International Distribution Operations and Logistics

International Retailing

The International Promotional Mix and Advertising Strategies

International Publicity, Public Relations, and Sales Promotion Strategies

International Personal Selling and Personnel Management

International Pricing Strategy

Organizing and Controlling International Marketing Operations and Perspectives for the Future

Filters