Exam 1: Scope, Concepts, and Drivers of International Marketing

Companies view world regions as distinct markets that share economic, political, and/or cultural traits such that they would be viable candidates for a regionwide marketing approach.

Companies investing in large transition economies, such as China, reap the greatest return on their investment.

Much of the outsourcing of customer service to developing countries is largely attributed to improvements in telecommunication.

Firms with a polycentric orientation are guided by a:

Which type of marketing involves marketing activities across different countries without focusing primarily on national or regional segmentation?

Companies attempting to establish and maintain an international presence are likely to encounter obstacles to internationalization both from within the company and from outside.

In Japan, similarly to the U.S., looking one's counterpart in the eyes conveys directness and honesty.

Firms with an ethnocentric orientation consider that the purpose of their international operations is to identify markets that could absorb surplus domestic production.

Colgate-Palmolive developed its successful Axion paste for washing dishes by hand after observing the dish washing behavior of Latin American women.

Which type of marketing best describes a company's approach to international marketing if the company is present in different countries with sales offices, subsidiaries, or is an active partner in strategic alliances with local companies and that does not coordinate activities across the different countries or regions.

A company engaging in export marketing has the least commitment to international marketing.

The first step in minimizing the impact of the self-reference criterion is selecting appropriate personnel for international assignments.

Recently, privatization in countries where government monopolies have dominated for decades has made it possible for multinationals to compete in each of the following industries EXCEPT:

When consumers traveling abroad demand brands that may not be available in the home-country market and retailers convey this information up the distribution chain to wholesalers, they demonstrate:

Economic growth constitutes a very important driver of _________________________.

At which stage of the product life cycle is a firm most likely to move manufacturing operations and facilities abroad?

International marketing is defined as the processes involved in the creation, production, distribution, promotion and pricing products, services, ideas and experiences for international markets.

Firms with a regiocentric or a geocentric orientation are guided by a global marketing concept.

____________________ marketing involves marketing activities across different countries without focusing primarily on national or regional segmentation.

Signatories of the General Agreement on Tariffs and Trade are using _________________________ barriers, such as cumbersome procedures for import paper-work to restrict international expansion of companies in their countries' territories.