Exam 1: Scope, Concepts, and Drivers of International Marketing

The cigarette industry is either in the late maturity stage, or in the decline stage in industrialized countries. By entering emerging markets where cigarettes are in the growth stage, the industry is

____________________ barriers include blocking channels of distribution, binding retailers into exclusive agreements, slashing prices temporarily to prevent product adoption, or engaging in an advertising blitz that could hurt a company's initial sales in a market and cause it to retrench.

How does competition affect international expansion?

A subsidiary of a company from the United States incorporated in any country of the European Union is a ______________________________ of the European Union.

The United States provides about ____ of the worldwide products and services

Local content requirements are sometimes used by national governments to restrict or impede the entrance of international firms.

Competition can be both a driver of internationalization and a barrier to new entrants in a market.

Firms in the _________________________ stage of the product life cycle are likely to move manufacturing operations and facilities abroad, to developing countries, in an attempt to take advantage of significantly lower labor costs.

It is important for the firm to adapt to the local business environment in order to serve the needs of local consumers.

When doing business in Latin America, a good marketing manager knows that:

"Individuals' conscious or unconscious reference to their own national culture, to home-country norms, values, as well as to their knowledge and experience, in the process of making decisions in the host country" is the definition of:

The improved telecommunications in Burundi is an example of:

A subsidiary of a company from the United States incorporated in any country of the European Union is:

Uniform consumer segments worldwide are every marketer's hope. However, it is impossible to have uniform segments as long as consumer preferences are so diverse.

Companies from small countries have difficulty in succeeding internationally, as their income cannot be supported by a large market at home.

McDonald's has been successful because of its ethnocentric philosophy.

Competitors erect entry barriers by:

Which of the following is NOT a driver of international expansion?

Example(s) of obstacles to internationalization can be:

Marlboro's primary defensive marketing strategy in foreign countries is to decrease prices by as much as one-third.