Exam 7: International Strategic Planning

Most services do not lend themselves to a standardized strategy.

Individual market segments should be easy to identify and measure.

The marketing mix typically used to target the "global elite" segment focuses on selective distribution, value pricing, and status-oriented advertising messages.

PepsiCo International did not consider profit as the main criterion when they approached the former Soviet Union to establish a countertrade agreement.

GDP per capita, industrial sector statistics, and consumer buying behavior are all indicators of _________________________.

____________________ of a segment over time used to be a primary consideration mainly for developed countries. Today, however, this is an important consideration in a world environment where products are in different lifecycle stages.

An international marketing strategy involves developing and maintaining a strategic fit between the international market and the company's

At the product level, a marketing plan is developed for achieving objectives.

At the country level, ____________________ analysis identifies countries that are similar in aspects relevant to the company.

The international strategic plan creates a link between the company resources and its

When a marketer identifies countries and segments of international consumers that are similar with regard to key traits, who would respond well to a product and related marketing mix, he or she is engaging in:

The Scandinavian counties have a rapidly aging population and present different challenges to international firms than countries with half of their population under the age of twenty, like Brazil.

French women are heavy users of perfume. With this knowledge a marketer may decide to take advantage of:

How is the country attractiveness score in a country screening and selection process calculated?

At which level does the strategic plan allocate funds to each business unit level?

Procter & Gamble pursues a differentiated target strategy.

A product will most likely be first manufactured in a low-cost labor country and exported to the rest of the world to take advantage of low-cost labor.

The Wonderbra's failed introduction into the Middle East serves as an example of what not to do in terms of target marketing.

The Baltic Republics, Russia and Belarus are attractive markets that are being actively targeted by multinationals.

The Mont Blanc pen is usually pictured along with a quality business letterhead, with a passport, and/or with an attaché case. This is an example of: