Exam 9: Products and Services: Branding Decisions in International Markets

Japanese consumers expect special treatment in a medical environment, which is consistent with the Japanese preference for a greater degree of service personalization.

Consumers in developing, low-income countries typically evaluate their own-country products as inferior to products from developed, high-income countries.

Which of the following is true about the ISO 14000 certification?

Global standardization, frequently used interchangeably with the term ____________________ refers first to standardization of products across markets.

Businesses purchase land, buildings, and goods for resale.

Company or government policies that provide implicit or explicit preference for a domestic supplier make it difficult for international service providers to survive.

Ethnocentric consumers believe that consumers who purchase foreign products are worthy of contempt.

Describe some of the nontariff barriers that the service industry experiences globally.

United States consumers believe that Swiss chocolate is superior to other chocolate and Russian caviar is superior to other caviar. This is an example of consumer ethnocentrism.

Discuss the arguments in favor of global standardization.

Unlike industrial products, in marketing of consumer products culture plays an important role.

Studies have shown that a large proportion of consumers are likely to select a counterfeit apparel item over a genuine good when there is a price advantage.

Unknown perfume manufacturers suggest that their brand is similar in scent to a particular brand of perfume, which they name in there communication. This is an example of

Which of the following is not true regarding a global brand?

Which of the following is not an example of a cultural influence on a product?

Although standardization is an important element of a global strategy, standardization is less important for product research and development due to the unique nature of R&D.

Which of the following is true about the ISO 9000 certification?

Global standardization reflects a polycentric orientation.

____________________ influences the perception and evaluation of a brand in a particular country.

Which of the following is an example of mandatory adaptation?