Question 1

Volvo uses a

Accepted Answer

A) global standardization strategy. 
B) regional standardization strategy. 
C) modular adaptation strategy. 
D) core product strategy. 
A) global standardization strategy. 
B) regional standardization strategy. 
C) modular adaptation strategy. 
D) core product strategy.

Question 2

How did Budwieser beer combat counterfeiting?

Accepted Answer

A) It increased control of its distribution channel. 
B) It successfully lobbied the WTO. 
C) It worked with the Chinese government to conduct raids in Yiwu. 
D) It altered its package, making it difficult to copy. 
A) It increased control of its distribution channel. 
B) It successfully lobbied the WTO. 
C) It worked with the Chinese government to conduct raids in Yiwu. 
D) It altered its package, making it difficult to copy.

Question 3

Nike, which has traditionally utilized local warehousing to supply retailers, is currently attempting to replace more than 20 national warehouses in Europe with one single distribution center located in Belgium. This is an example of

Accepted Answer

A) global standardization 
B) regional standardization 
C) global localization 
D) glocalization 
A) global standardization 
B) regional standardization 
C) global localization 
D) glocalization

Question 4

In Cairo, one can purchase simple, cotton shirts with the name Christian Dior on the label for about a dollar. This is an example of

Accepted Answer

A) design counterfeiting. 
B) brand-name counterfeiting. 
C) piracy. 
D) diversion. 
A) design counterfeiting. 
B) brand-name counterfeiting. 
C) piracy. 
D) diversion.

Question 5

Consumers from more collectivist cultures, such as Latin American and Asian consumers, tend to prefer brand new Western brands and purchase them in the early introduction stage.

Accepted Answer

A) True 
 B)False

Question 6

A large portion of consumers are likely to select a counterfeit apparel item over a genuine good when there is a price advantage, primarily because ____________________ risks are low for apparel, while prestige gains are high.

Accepted Answer

The answer of A large portion of consumers are likely...

Question 7

Which of the following is not true regarding standardization of research and development?

Accepted Answer

A) Standardization of research and development leads to economies of scale. 
B) Research & development coordination gives a firm flexibility. 
C) Coordination of research and development is inexpensive. 
D) All of the above are true. 
A) Standardization of research and development leads to economies of scale. 
B) Research & development coordination gives a firm flexibility. 
C) Coordination of research and development is inexpensive. 
D) All of the above are true.

Question 8

Global standardization reflects a

Accepted Answer

A) geocentric orientation. 
B) regiocentric orientation. 
C) local adaptation orientation. 
D) polycentric orientation 
A) geocentric orientation. 
B) regiocentric orientation. 
C) local adaptation orientation. 
D) polycentric orientation

Question 9

European consumers tend to be very brand-name conscious, and are especially loyal to top brands.

Accepted Answer

A) True 
 B)False

Question 10

The world insurance centers are, among others,

Accepted Answer

A) New York, London, and Tokyo 
B) Geneva, London and Munich 
C) Hong Kong, Brussels and Paris 
D) London, Paris, and Brasilia 
A) New York, London, and Tokyo 
B) Geneva, London and Munich 
C) Hong Kong, Brussels and Paris 
D) London, Paris, and Brasilia

Question 11

What is the main reason that Mercedes-Benz pursues a different strategy in the U.S. compared to the other markets in which it operates?

Accepted Answer

A) The U.S. culture appeared to need a non-mandatory adaptation. 
B) Mercedes had to fight gray marketing channels. 
C) Coordination of research and development proved to be too expensive in the U.S. market. 
D) The product-country stereotype worked against Mercedes in the U.S. market. 
A) The U.S. culture appeared to need a non-mandatory adaptation. 
B) Mercedes had to fight gray marketing channels. 
C) Coordination of research and development proved to be too expensive in the U.S. market. 
D) The product-country stereotype worked against Mercedes in the U.S. market.

Question 12

Which of the following are not products that businesses typically purchase?

Accepted Answer

A) Nondurables 
B) Land 
C) Major equipment 
D) Fabricated and component parts 
A) Nondurables 
B) Land 
C) Major equipment 
D) Fabricated and component parts

Question 13

A global brand has the same logo, image and positioning everywhere in the world.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements regarding cultural effects on brands is true?

Accepted Answer

A) Consumers from more collectivist cultures, such as Asian consumers, tend to prefer new, innovative brands in the introductory stage. 
B) European consumers tend to be price sensitive and not brand sensitive. 
C) In European urban areas, high-priced designers such as Prada And Diesel jeans are common among middle and upper-middle class consumers. 
D) All of the above are true. 
A) Consumers from more collectivist cultures, such as Asian consumers, tend to prefer new, innovative brands in the introductory stage. 
B) European consumers tend to be price sensitive and not brand sensitive. 
C) In European urban areas, high-priced designers such as Prada And Diesel jeans are common among middle and upper-middle class consumers. 
D) All of the above are true.

Question 15

The world insurance centers are Hong Kong, Tokyo, and Paris.

Accepted Answer

A) True 
 B)False

Question 16

_________________________ refers to the standardization of the marketing mix worldwide.

Accepted Answer

Global sta

Question 17

Yiwu, a city five hours from Shanghai, China, is cracking down on counterfeit products and offers some home for Western firms operating in China.

Accepted Answer

A) True 
 B)False

Question 18

Regional market integration such as MERCOSUR promote regional standardization strategies.

Accepted Answer

A) True 
 B)False

Question 19

Unlike British consumers, French consumers perceive most store brands to be inferior to national brands.

Accepted Answer

A) True 
 B)False

Question 20

Demand for industrial products is derived from demand for consumer products and thus is much more volatile.

Accepted Answer

A) True 
 B)False

Volvo uses a

How did Budwieser beer combat counterfeiting?

Nike, which has traditionally utilized local warehousing to supply retailers, is currently attempting to replace more than 20 national warehouses in Europe with one single distribution center located in Belgium. This is an example of

In Cairo, one can purchase simple, cotton shirts with the name Christian Dior on the label for about a dollar. This is an example of

Consumers from more collectivist cultures, such as Latin American and Asian consumers, tend to prefer brand new Western brands and purchase them in the early introduction stage.

A large portion of consumers are likely to select a counterfeit apparel item over a genuine good when there is a price advantage, primarily because ____________________ risks are low for apparel, while prestige gains are high.

Which of the following is not true regarding standardization of research and development?

Global standardization reflects a

European consumers tend to be very brand-name conscious, and are especially loyal to top brands.

The world insurance centers are, among others,

What is the main reason that Mercedes-Benz pursues a different strategy in the U.S. compared to the other markets in which it operates?

Which of the following are not products that businesses typically purchase?

A global brand has the same logo, image and positioning everywhere in the world.

Which of the following statements regarding cultural effects on brands is true?

The world insurance centers are Hong Kong, Tokyo, and Paris.

_________________________ refers to the standardization of the marketing mix worldwide.

Yiwu, a city five hours from Shanghai, China, is cracking down on counterfeit products and offers some home for Western firms operating in China.

Regional market integration such as MERCOSUR promote regional standardization strategies.

Unlike British consumers, French consumers perceive most store brands to be inferior to national brands.

Demand for industrial products is derived from demand for consumer products and thus is much more volatile.

Scope, Concepts, and Drivers of International Marketing

An Overview of the International Marketing Environment

International Trade: Institutional Barriers and Facilitators

Regional Economic and Political Integration

Cultural Influences on International Marketing

International Marketing Research: Practices and Challenges

International Strategic Planning

Expansion Strategies and Entry Mode Selection

International Product and Service Strategies

Managing International Distribution Operations and Logistics

International Retailing

The International Promotional Mix and Advertising Strategies

International Publicity, Public Relations, and Sales Promotion Strategies

International Personal Selling and Personnel Management

International Pricing Strategy

Organizing and Controlling International Marketing Operations and Perspectives for the Future

Filters

Exam 9: Products and Services: Branding Decisions in International Markets

Volvo uses a

How did Budwieser beer combat counterfeiting?

Nike, which has traditionally utilized local warehousing to supply retailers, is currently attempting to replace more than 20 national warehouses in Europe with one single distribution center located in Belgium. This is an example of

In Cairo, one can purchase simple, cotton shirts with the name Christian Dior on the label for about a dollar. This is an example of

Consumers from more collectivist cultures, such as Latin American and Asian consumers, tend to prefer brand new Western brands and purchase them in the early introduction stage.

A large portion of consumers are likely to select a counterfeit apparel item over a genuine good when there is a price advantage, primarily because ____________________ risks are low for apparel, while prestige gains are high.

Which of the following is not true regarding standardization of research and development?

Global standardization reflects a

European consumers tend to be very brand-name conscious, and are especially loyal to top brands.

The world insurance centers are, among others,

What is the main reason that Mercedes-Benz pursues a different strategy in the U.S. compared to the other markets in which it operates?

Which of the following are not products that businesses typically purchase?

A global brand has the same logo, image and positioning everywhere in the world.

Which of the following statements regarding cultural effects on brands is true?

The world insurance centers are Hong Kong, Tokyo, and Paris.

_________________________ refers to the standardization of the marketing mix worldwide.

Yiwu, a city five hours from Shanghai, China, is cracking down on counterfeit products and offers some home for Western firms operating in China.

Regional market integration such as MERCOSUR promote regional standardization strategies.

Unlike British consumers, French consumers perceive most store brands to be inferior to national brands.

Demand for industrial products is derived from demand for consumer products and thus is much more volatile.

Scope, Concepts, and Drivers of International Marketing

An Overview of the International Marketing Environment

International Trade: Institutional Barriers and Facilitators

Regional Economic and Political Integration

Cultural Influences on International Marketing

International Marketing Research: Practices and Challenges

International Strategic Planning

Expansion Strategies and Entry Mode Selection

International Product and Service Strategies

Managing International Distribution Operations and Logistics

International Retailing

The International Promotional Mix and Advertising Strategies

International Publicity, Public Relations, and Sales Promotion Strategies

International Personal Selling and Personnel Management

International Pricing Strategy

Organizing and Controlling International Marketing Operations and Perspectives for the Future

Filters