Question 1

The CPA exam is an example of a nontariff barrier to entry.

Accepted Answer

A) True 
 B)False

Question 2

Retailers such as Casino and Monoprix attempted to develop quality store brands, but faced significant price competition from the national brands, leaving ____________________ consumers with the impression that store brands were inferior.

Accepted Answer

The answer of Retailers such as Casino and Monoprix attempted...

Question 3

Which statement regarding country-of-origin information is false?

Accepted Answer

A) The country-of origin-may be the country in which the headquarters is located even if the product is manufactured in another country. 
B) Consumers from low-income countries tend to evaluate own-country products more favorably that products from other countries. 
C) Country-of-origin information acts as a surrogate for product quality. 
D) Country-of-origin information constitutes a product trait that is external to the product itself. 
A) The country-of origin-may be the country in which the headquarters is located even if the product is manufactured in another country. 
B) Consumers from low-income countries tend to evaluate own-country products more favorably that products from other countries. 
C) Country-of-origin information acts as a surrogate for product quality. 
D) Country-of-origin information constitutes a product trait that is external to the product itself.

Question 4

Which of the following is NOT true with regard to the international marketing of industrial products?

Accepted Answer

A) Cultural differences are not readily relevant 
B) Firms must be especially aware of norms, values and traditions in the target countries 
C) Decision to purchase products rests with management 
D) The purchase process takes several months 
A) Cultural differences are not readily relevant 
B) Firms must be especially aware of norms, values and traditions in the target countries 
C) Decision to purchase products rests with management 
D) The purchase process takes several months

Question 5

In terms of branding, the country of origin could be where the product is manufactured or where the company headquarters are located.

Accepted Answer

A) True 
 B)False

Question 6

Standardizing the core product/service, but allowing for easy modification from market to market is known as _________________________ strategy.

Accepted Answer

The answer of Standardizing the core product/service, but allowing for...

Question 7

Haagen Dazs' Japanese offering of Royal Milk Tea ice cream is an example of forced local mandatory adaptation.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is an example of a non-tariff entry barrier?

Accepted Answer

A) Non-mandatory adaptation 
B) Country stereotypes 
C) The CPA exam 
D) Glocalization 
A) Non-mandatory adaptation 
B) Country stereotypes 
C) The CPA exam 
D) Glocalization

Question 9

Consumers' interests and product/service-related needs are becoming

Accepted Answer

A) more homogenous. 
B) more heterogeneous. 
C) less price sensitive. 
D) more ethnocentric. 
A) more homogenous. 
B) more heterogeneous. 
C) less price sensitive. 
D) more ethnocentric.

Question 10

Automobiles being adapted to the left-hand driving requirements in the United Kingdom, is an example of _________________________.

Accepted Answer

Mandatory

Question 11

Modular adaptation is the standardizing of the core product (or service), but allowing for easy modification from market to market.

Accepted Answer

A) True 
 B)False

Question 12

According to the text, which strategy does McDonald's employ?

Accepted Answer

A) Global standardization 
B) Regional standardization 
C) Global localization 
D) Ethnocentric modification 
A) Global standardization 
B) Regional standardization 
C) Global localization 
D) Ethnocentric modification

Question 13

International travel is an argument for globalization.

Accepted Answer

A) True 
 B)False

Question 14

______________________________ refers to offering parts that can be assembled worldwide in different configurations, depending on the needs of the market.

Accepted Answer

The answer of ______________________________ refers to offering parts that can...

Question 15

Because Kent cigarettes were viewed as a commodity before the fall of communism, it has been difficult for Kent cigarettes to maintain its market share in Romania.

Accepted Answer

A) True 
 B)False

Question 16

Which statement regarding product adaptation is true?

Accepted Answer

A) The lower the level of economic development, the more the product needs to be changed. 
B) The higher the level of economic development, the more the product needs to be changed. 
C) Designing NTSC VCRs in the U.S. is an example of non-mandatory adaptation. 
D) McDonald's offering of beer and wine in Europe is an example of mandatory adaptation. 
A) The lower the level of economic development, the more the product needs to be changed. 
B) The higher the level of economic development, the more the product needs to be changed. 
C) Designing NTSC VCRs in the U.S. is an example of non-mandatory adaptation. 
D) McDonald's offering of beer and wine in Europe is an example of mandatory adaptation.

Question 17

In addition to regional branding strategies, companies also benefit from ______________________________ by concentrating certain marketing activities regionally.

Accepted Answer

The answer of In addition to regional branding strategies, companies...

Question 18

According to marketing experts, the idea of marketing a standardized product with a uniform marketing plan around the world remains purely theoretical.

Accepted Answer

A) True 
 B)False

Question 19

The term global localization or ____________________ is frequently used to describe the practice of global branding and localized marketing adaptation.

Accepted Answer

The answer of The term global localization or ____________________ is...

Question 20

Service barriers represent a manifestation of ethnocentrism.

Accepted Answer

A) True 
 B)False

The CPA exam is an example of a nontariff barrier to entry.

Retailers such as Casino and Monoprix attempted to develop quality store brands, but faced significant price competition from the national brands, leaving ____________________ consumers with the impression that store brands were inferior.

Which statement regarding country-of-origin information is false?

Which of the following is NOT true with regard to the international marketing of industrial products?

In terms of branding, the country of origin could be where the product is manufactured or where the company headquarters are located.

Standardizing the core product/service, but allowing for easy modification from market to market is known as _________________________ strategy.

Haagen Dazs' Japanese offering of Royal Milk Tea ice cream is an example of forced local mandatory adaptation.

Which of the following is an example of a non-tariff entry barrier?

Consumers' interests and product/service-related needs are becoming

Automobiles being adapted to the left-hand driving requirements in the United Kingdom, is an example of _________________________.

Modular adaptation is the standardizing of the core product (or service), but allowing for easy modification from market to market.

According to the text, which strategy does McDonald's employ?

International travel is an argument for globalization.

______________________________ refers to offering parts that can be assembled worldwide in different configurations, depending on the needs of the market.

Because Kent cigarettes were viewed as a commodity before the fall of communism, it has been difficult for Kent cigarettes to maintain its market share in Romania.

Which statement regarding product adaptation is true?

In addition to regional branding strategies, companies also benefit from ______________________________ by concentrating certain marketing activities regionally.

According to marketing experts, the idea of marketing a standardized product with a uniform marketing plan around the world remains purely theoretical.

The term global localization or ____________________ is frequently used to describe the practice of global branding and localized marketing adaptation.

Service barriers represent a manifestation of ethnocentrism.

Scope, Concepts, and Drivers of International Marketing

An Overview of the International Marketing Environment

International Trade: Institutional Barriers and Facilitators

Regional Economic and Political Integration

Cultural Influences on International Marketing

International Marketing Research: Practices and Challenges

International Strategic Planning

Expansion Strategies and Entry Mode Selection

International Product and Service Strategies

Managing International Distribution Operations and Logistics

International Retailing

The International Promotional Mix and Advertising Strategies

International Publicity, Public Relations, and Sales Promotion Strategies

International Personal Selling and Personnel Management

International Pricing Strategy

Organizing and Controlling International Marketing Operations and Perspectives for the Future

Filters

Exam 9: Products and Services: Branding Decisions in International Markets

The CPA exam is an example of a nontariff barrier to entry.

Retailers such as Casino and Monoprix attempted to develop quality store brands, but faced significant price competition from the national brands, leaving ____________________ consumers with the impression that store brands were inferior.

Which statement regarding country-of-origin information is false?

Which of the following is NOT true with regard to the international marketing of industrial products?

In terms of branding, the country of origin could be where the product is manufactured or where the company headquarters are located.

Standardizing the core product/service, but allowing for easy modification from market to market is known as _________________________ strategy.

Haagen Dazs' Japanese offering of Royal Milk Tea ice cream is an example of forced local mandatory adaptation.

Which of the following is an example of a non-tariff entry barrier?

Consumers' interests and product/service-related needs are becoming

Automobiles being adapted to the left-hand driving requirements in the United Kingdom, is an example of _________________________.

Modular adaptation is the standardizing of the core product (or service), but allowing for easy modification from market to market.

According to the text, which strategy does McDonald's employ?

International travel is an argument for globalization.

______________________________ refers to offering parts that can be assembled worldwide in different configurations, depending on the needs of the market.

Because Kent cigarettes were viewed as a commodity before the fall of communism, it has been difficult for Kent cigarettes to maintain its market share in Romania.

Which statement regarding product adaptation is true?

In addition to regional branding strategies, companies also benefit from ______________________________ by concentrating certain marketing activities regionally.

According to marketing experts, the idea of marketing a standardized product with a uniform marketing plan around the world remains purely theoretical.

The term global localization or ____________________ is frequently used to describe the practice of global branding and localized marketing adaptation.

Service barriers represent a manifestation of ethnocentrism.

Scope, Concepts, and Drivers of International Marketing

An Overview of the International Marketing Environment

International Trade: Institutional Barriers and Facilitators

Regional Economic and Political Integration

Cultural Influences on International Marketing

International Marketing Research: Practices and Challenges

International Strategic Planning

Expansion Strategies and Entry Mode Selection

International Product and Service Strategies

Managing International Distribution Operations and Logistics

International Retailing

The International Promotional Mix and Advertising Strategies

International Publicity, Public Relations, and Sales Promotion Strategies

International Personal Selling and Personnel Management

International Pricing Strategy

Organizing and Controlling International Marketing Operations and Perspectives for the Future

Filters