Question 1

National governments

Accepted Answer

A) Can restrict the company, requiring it to only employ local service suppliers 
B) Can require that service providers have local licenses 
C) Can prevent the company from using the most cost-effective approach to service 
D) All of the above are true 
A) Can restrict the company, requiring it to only employ local service suppliers 
B) Can require that service providers have local licenses 
C) Can prevent the company from using the most cost-effective approach to service 
D) All of the above are true

Question 2

Explain how country of origin affects global branding.

Accepted Answer

Country of origin is defined as the coun

Question 3

Unlike the marketing of industrial products, for the marketing of consumer products

Accepted Answer

A) Culture plays a role. 
B) Firms must be aware of norms, values and traditions in the target countries. 
C) Decision to purchase products rests with management. 
D) a and b only. 
A) Culture plays a role. 
B) Firms must be aware of norms, values and traditions in the target countries. 
C) Decision to purchase products rests with management. 
D) a and b only.

Question 4

Quite frequently, not even the manufacturer can tell the difference between the original product and a counterfeit product.

Accepted Answer

A) True 
 B)False

Question 5

The degree of _________________________ in a market is also a factor that determines the degree of product adaptation needed.

Accepted Answer

Economic d

Question 6

Another reason for similar consumer preferences is _________________________: As more consumers cross borders, they are exposed to more brands and brand advertisements.

Accepted Answer

Internatio

Question 7

Standardization is possible because consumers increasingly have the same product ____________________.

Accepted Answer

The answer of Standardization is possible because consumers increasingly have...

Question 8

Swiss chocolate and Russian caviar are examples of strong product-country ____________________ of quality held by consumers in the U.S.

Accepted Answer

The answer of Swiss chocolate and Russian caviar are examples...

Question 9

The main reason why firms favor global ____________________ is because it is cheaper to have the same product and the same integrated marketing communication strategy worldwide.

Accepted Answer

The answer of The main reason why firms favor global...

Question 10

What is usually the first step for a firm trying to combat counterfeiting?

Accepted Answer

A) Lobbying the government involved. 
B) Changing the product's appearance. 
C) Raiding counterfeit operations. 
D) Educating the public on counterfeits. 
A) Lobbying the government involved. 
B) Changing the product's appearance. 
C) Raiding counterfeit operations. 
D) Educating the public on counterfeits.

Question 11

Unlike the marketing of consumer products, industrial products

Accepted Answer

A) Have geographic concentrations. 
B) Have derived demand. 
C) Decision to purchase products rests with management. 
D) All of the above. 
A) Have geographic concentrations. 
B) Have derived demand. 
C) Decision to purchase products rests with management. 
D) All of the above.

Question 12

Philips' appliances are associated with the Netherlands even when they are manufactured in Asia.

Accepted Answer

A) True 
 B)False

Question 13

How do consumer factors influence the counterfeiting of apparel products?

Accepted Answer

A large number of consumers are likely t

Question 14

Regarding private label brands, retailers compete primarily through

Accepted Answer

A) price 
B) quality 
C) image 
D) promotion 
A) price 
B) quality 
C) image 
D) promotion

Question 15

Unlike products, which frequently must adapt to a foreign culture, services are not often affected by cultural factors.

Accepted Answer

A) True 
 B)False

Question 16

Brand-name counterfeiting is quite common and risk free.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following are not factors that influence counterfeiters' success?

Accepted Answer

A) Consumer factors 
B) Technology factors 
C) Managerial Factors 
D) Distribution Factors 
A) Consumer factors 
B) Technology factors 
C) Managerial Factors 
D) Distribution Factors

Question 18

Culture plays an important role in services. Which statement regarding medical services is inaccurate?

Accepted Answer

A) Japanese consumers expect special treatment in a medical environment. 
B) Medicine is perceived as a public good in Japan. 
C) Japanese patients expect doctors to be rude. 
D) U.S. consumers prefer a greater degree of service personalization. 
A) Japanese consumers expect special treatment in a medical environment. 
B) Medicine is perceived as a public good in Japan. 
C) Japanese patients expect doctors to be rude. 
D) U.S. consumers prefer a greater degree of service personalization.

Question 19

Which of the following certifications discourages multinationals from engaging in hazardous environmental practices?

Accepted Answer

A) ISO 9000 
B) ISO 12000 
C) ISO 14000 
D) All of the above discourage hazardous environmental practices 
A) ISO 9000 
B) ISO 12000 
C) ISO 14000 
D) All of the above discourage hazardous environmental practices

Question 20

In international management, the decision to purchase industrial products rests with local management.

Accepted Answer

A) True 
 B)False

National governments

Explain how country of origin affects global branding.

Unlike the marketing of industrial products, for the marketing of consumer products

Quite frequently, not even the manufacturer can tell the difference between the original product and a counterfeit product.

The degree of _________________________ in a market is also a factor that determines the degree of product adaptation needed.

Another reason for similar consumer preferences is _________________________: As more consumers cross borders, they are exposed to more brands and brand advertisements.

Standardization is possible because consumers increasingly have the same product ____________________.

Swiss chocolate and Russian caviar are examples of strong product-country ____________________ of quality held by consumers in the U.S.

The main reason why firms favor global ____________________ is because it is cheaper to have the same product and the same integrated marketing communication strategy worldwide.

What is usually the first step for a firm trying to combat counterfeiting?

Unlike the marketing of consumer products, industrial products

Philips' appliances are associated with the Netherlands even when they are manufactured in Asia.

How do consumer factors influence the counterfeiting of apparel products?

Regarding private label brands, retailers compete primarily through

Unlike products, which frequently must adapt to a foreign culture, services are not often affected by cultural factors.

Brand-name counterfeiting is quite common and risk free.

Which of the following are not factors that influence counterfeiters' success?

Culture plays an important role in services. Which statement regarding medical services is inaccurate?

Which of the following certifications discourages multinationals from engaging in hazardous environmental practices?

In international management, the decision to purchase industrial products rests with local management.

Scope, Concepts, and Drivers of International Marketing

An Overview of the International Marketing Environment

International Trade: Institutional Barriers and Facilitators

Regional Economic and Political Integration

Cultural Influences on International Marketing

International Marketing Research: Practices and Challenges

International Strategic Planning

Expansion Strategies and Entry Mode Selection

International Product and Service Strategies

Managing International Distribution Operations and Logistics

International Retailing

The International Promotional Mix and Advertising Strategies

International Publicity, Public Relations, and Sales Promotion Strategies

International Personal Selling and Personnel Management

International Pricing Strategy

Organizing and Controlling International Marketing Operations and Perspectives for the Future

Filters

Exam 9: Products and Services: Branding Decisions in International Markets

National governments

Explain how country of origin affects global branding.

Unlike the marketing of industrial products, for the marketing of consumer products

Quite frequently, not even the manufacturer can tell the difference between the original product and a counterfeit product.

The degree of _________________________ in a market is also a factor that determines the degree of product adaptation needed.

Another reason for similar consumer preferences is _________________________: As more consumers cross borders, they are exposed to more brands and brand advertisements.

Standardization is possible because consumers increasingly have the same product ____________________.

Swiss chocolate and Russian caviar are examples of strong product-country ____________________ of quality held by consumers in the U.S.

The main reason why firms favor global ____________________ is because it is cheaper to have the same product and the same integrated marketing communication strategy worldwide.

What is usually the first step for a firm trying to combat counterfeiting?

Unlike the marketing of consumer products, industrial products

Philips' appliances are associated with the Netherlands even when they are manufactured in Asia.

How do consumer factors influence the counterfeiting of apparel products?

Regarding private label brands, retailers compete primarily through

Unlike products, which frequently must adapt to a foreign culture, services are not often affected by cultural factors.

Brand-name counterfeiting is quite common and risk free.

Which of the following are not factors that influence counterfeiters' success?

Culture plays an important role in services. Which statement regarding medical services is inaccurate?

Which of the following certifications discourages multinationals from engaging in hazardous environmental practices?

In international management, the decision to purchase industrial products rests with local management.

Scope, Concepts, and Drivers of International Marketing

An Overview of the International Marketing Environment

International Trade: Institutional Barriers and Facilitators

Regional Economic and Political Integration

Cultural Influences on International Marketing

International Marketing Research: Practices and Challenges

International Strategic Planning

Expansion Strategies and Entry Mode Selection

International Product and Service Strategies

Managing International Distribution Operations and Logistics

International Retailing

The International Promotional Mix and Advertising Strategies

International Publicity, Public Relations, and Sales Promotion Strategies

International Personal Selling and Personnel Management

International Pricing Strategy

Organizing and Controlling International Marketing Operations and Perspectives for the Future

Filters