Exam 2: An Overview of the International Marketing Environment

Successful industries are emerging aimed at creating alternative energy sources and reducing the cost of electricity consumption in an effort to improve ____.

Countries that join the World Trade Organization must also sign on to the TRIPS agreement (Trade-Related Aspects of Intellectual-Property Rights).

Which continent has 56.4 percent of the world population and 10.6 Internet penetration?

Which of the following countries has not been identified as an emerging market by The Economist?

____ concerns have led to the active regulation of business, especially in industrialized countries.

A weak dollar ....

____ determines access to the market and affects distribution decisions.

High population growth in spite of limited natural resources has led to famine and precipitated conflict.

In the aftermath of the Asian crisis, governments have been nationalizing ailing banks across the region: in ____________________, the government controls nearly all of the country's biggest banks and has taken over around 75% of all bank assets.

During the ____________________ stage of the Rostow Modernization Model, income rises across the board, and a new class of established entrepreneurs emerges.

The Marxist-Leninist (Maoist) model

Multinational companies

Describe the stages of the Marxist-Leninist model of economic development.

Which of the following countries has the highest Internet penetration?

Under communism

Ethnic diversity creates an opportunity for international marketers through the promotion of trust and cooperation.

Describe the factors influencing intellectual property rights violations.

In the Rostow Modernization Model, which stage is characterized by an economic structure that is dominated by agriculture?

The top 100 companies in the world control about ____________________ percent of foreign assets, employ 6 million workers, and account for as much as 7 percent of total world economic activity.

Which of the following is not a political risk signal?