Exam 7: International Strategic Planning

Procter & Gamble's Era is positioned as a high-technology detergent that pretreats and washes fabrics that suspends dirt. This is an example of:

Both K-Mart and Mercedes-Benz use a price/quality positioning.

When companies select only one market, and segment and target it with one single brand, it is using a(n) ____________________ targeting strategy.

The potential of a market can be evaluated based on the rate of economic development, as expressed through validated, reliable market indicators such as consumer buying power.

At which level of the strategic plan are decisions made regarding which consumer segments to target, within each country?

Which psychographic segmentation system has developed a tool for both the U.S. and Japanese markets?

____________________ involves having the ability to communicate with the target market.

____ entails placing the brand in the consumer's mind in relation to other competing products, based on product traits and benefits that are relevant to the consumer.

The recent discovery of oil reserves in the Sudan has helped to stabilize the economy and make it an attractive country for foreign direct investment.

At the corporate level, the strategic plan allocates funds to each business unit based on division goals and objectives.

The level of foreign direct investment in a country is a measure of which segmentation requirement?

Decisions on which country or countries to target take place at the ____ level.

Coke is marketed using a standardized, undifferentiated strategy throughout the world.

Demographics are easy to measure and to compare across countries.

____________________ indicates that a segment is large enough to warrant investment.

Communicating with Indian and Chinese consumers necessitates expensive translation into the local languages.

At the corporate level, within each country, decisions are made regarding which consumer segments to target.

At which level of the strategic plan is a marketing plan is developed for achieving brand or product line objectives?

The majority of consumers in developing countries are very concerned with brand names since they portray a Western image.

At the _________________________ level, within each country, decisions are made regarding which consumer segments to target, using criteria described in this chapter.