Exam 1: Scope, Concepts, and Drivers of International Marketing

Firms in the introductory stage of the product life cycle are most likely to move manufacturing operations and facilities abroad, to developing countries, in an attempt to take advantage of significantly lower labor costs.

International companies such as General Motors, Mitsubishi, Microsoft, and Exxon earn profits greater than the Gross Domestic Product of many developing countries.

Members of regional economic integration agreements such as NAFTA frequently use tariffs as a means of restricting international expansion of companies in the countries' territories.

The Tesco Extra hypermarket concept was first introduced in ____________________ before it was introduced in the U.K.

Disney has adopted a(n) ____________________ philosophy in its international operations.

Colgate's development of Axion paste for washing dishes for its Latin American market and its later deployment in some European countries is an example of:

Firms with a regiocentric or a polycentric orientation are guided by a global marketing concept.

A main driver of international expansion is a firm's attempt to prolong the life cycle of its products.

In the future, postal services might constitute the new competitive territory of international companies.

Uniform consumer segments:

The U.S. market is very large. As a result, companies are likely to quickly recover their product development costs and make a profit as well, if its sales are limited to the U.S.

The objective of a(n) ____________________ company is most often to achieve a position as a low-cost manufacturer and marketer of its product line.

While competition can be a driver of internationalization, competitors can also erect _________________________ to new entrants in a market.

An important outcome of the transition of the former Eastern Bloc countries to a market economy has been the deregulation and privatization of former government monopolies.

An example of psychological obstacle to internationalization is

Firms with an ____________________ orientation are guided by a domestic market extension concept.

Organizing the firm on the basis of function, rather than on the basis of country of operations, demonstrates a geocentric internationalization philosophy.

Which of the following are advantages of uniform consumer segments worldwide?

Which of the following is NOT a formal method used by national governments to restrict or impede entrance of international firms in the local market?

Products that are in _________________________ stage can change their position on the global product lifecycle stage by going into markets where the product is in high demand.